We’re less than two weeks away from BevNET Live Summer ‘13 in New York City, and we thought it was time to pull up the curtain and reveal the slate of outstanding judges for BevNET Live’s signature competition, the New Beverage Showdown.

…Darifair, the nation’s leading manufacturer of delicious dairy products for over 60 years, has launched a new consumer brand called Darifair Farms, with a new line of frozen, single serve, dairy based Fruit Smoothies, and coffee based Chocolate Frappés.  The complete line of Smoothies and Frappés will be on shelf at selected Walmart Stores nationwide on June 10th 2013. The Smoothie and Frappé product lines will continue to rollout out the key retailers across the country.
The Agency of Record is Aisle 9 has been engaged to develop and execute a marketing strategy to grow brand awareness and drive in-store

…ATLANTA — For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company’s history by bringing America’s most beloved brand and greatest illustrator together in one place. Starting today, a new exhibit will showcase the most comprehensive display of Norman Rockwell’s work for The Coca-Cola Company ever assembled. The exhibit features examples of Rockwell’s Coca-Cola work from original paintings to final marketing pieces, including the three Company-commissioned paintings that Coca-Cola now holds and marketing pieces based on the Company’s three missing Rockwell paintings.
To get the celebration started, the World of Coca-Cola also is offering $6 discounted general admission

Yes, hemp is growing in use as an ingredient in the natural channel, however, the notorious seven-pointed leaf is rarely used in the branding of successful products. When an image of the leaf is used, there’s really only a novelty buyer out there; it amounts to very low volume target market. And that’s the biggest problem with Cannbis Energy.

Could anyone have guessed that in its 80th year of business, The Double Cola Company, a stalwart of classic Americana and traditional sodas, would venture into… the coconut water category? Perhaps not, but Double Cola, like many other CSD companies, is doing its best to adapt to wave after wave of consumers increasingly mindful of what they drink and the impact of sugary beverages on overall health and wellness.

…BAKERSFIELD, Calif. — Califia Farms introduces the first Cold Brewed, soy free/dairy free Ready-to-Drink Iced Coffee in three delicious flavors: Mocha, Café Latte, and Double Espresso – all made with Organic Fair Trade Coffee.
Califia Farms’ line of Pure Almondmilks has already swept the alternative dairy industry away with its iconic packaging and a cleaner, fresher taste. With the launch of Califia Farms Iced Coffee with Almondmilk, Califia is focusing their beverage innovation expertise on an entirely new category that could revolutionize the way Americans drink coffee.
“Our Iced Coffee with Almondmilk is an entirely new beverage experience,” said Greg

GENEVA, N.Y. — Red Jacket Juice, a premium line of fresh 100% fruit juices, cold-pressed at Red Jacket Orchards in Geneva, NY (the Finger Lakes Region), is expanding into more than 130 Tops Friendly Markets Locations.
Red Jacket Orchards, a third generation family owned orchard, has been perfecting the art of fresh juicing for over 5 decades. The juice is produced right on the orchard in an advanced Kosher and L.E.E.D certified “green” juice facility.  Now Red Jacket juice comes direct from the orchards to shoppers at Tops Friendly Markets.
“For decades we’ve been crafting our fresh, cold-pressed juice and…