…NEW YORK — WAT-AAH!, a premium brand of functional water free of sugar, artificial flavor or coloring, targeted towards kids and teens, expands its distribution network in key markets nationwide with authorization in significant chain accounts including Harris Teeter (Southeast), Ingles (Southeast), Hannaford (New England), Price Chopper (Northeast), Big Y (New England), Sweetbay (Florida), ACME (Mid-Atlantic), Acme Fresh Market (Ohio) and Farm Fresh (Virginia). WAT-AAH! is also available in major retail outlets such as Kroger and its banners (Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s), Ahold subsidiaries (Stop & Shop, Giant-Landover and Giant-Carlisle), Shaw’s, Giant Eagle, BI-LO,

…MINNEAPOLIS, MN. – CocoKefir, L.L.C., producers of Tula’s® CocoKefir™ and CocoYo™, has announced the launch of a new, cobranded coconut kefir product in partnership with Body Ecology, Inc. of Playa Vista, California. The new product will be marketed as Body Ecology® Coconut Kefir, produced exclusively for Body Ecology by CocoKefir and will launch on May 23rd at the Autism One/Generation Rescue Conference in Chicago where Body Ecology® founder, Donna Gates, will be speaking. Like CocoKefir’s other products, this new coconut kefir will contain billions of powerful, living probiotics fermented in raw young coconut water for people who seek to improve

In a move that is certain to raise some eyebrows, John Cochran has departed as CEO of AQUAhydrate and taken the top spot at fast-growing Ole Smoky Distillery. Although it is unclear if the split was a mutual decision, the timing of Cochran’s exit is somewhat perplexing, particularly after several recent high-profile distribution wins for AQUAhydrate.

With fast-rising competitors marketing their bottles as an embodiment of sleekness and modernity, Evian felt the need for a change.

With fewer than 40 seats remaining, BevNET Live Summer ’13 is almost sold out! If you are interested in attending BevNET Live Summer ’13 on June 4 & 5 in New York City, register now! Our program, which will offer critical insights and information about cutting edge trends and growing opportunities in the beverage space, is sure to help you grow your business.

Billed as an “organic beet performance supplement,” Red Ace is — as you’ve probably guessed by now — made with beet juice concentrate. Packaged in a 2 oz. glass bottle, the product contains added guayusa, water, lemon juice and other flavors. All in all, we’re quite impressed with the formulation, flavor and branding.

…NEW YORK — Heart of Tea, one of New York’s fastest-growing new beverage brands, today announced the introduction of two new flavors: Victorian and Lemon.
About the new flavors:

“The Victorian,” a modern take on the beloved classic. On the surface, it’s pretty simple. Just a good ol’, authentic sweet black tea. But dig deeper, and you’ll taste the difference. A blend so delicate, so unique, crafted with such fine detail – there is history to every drop. A 19th century gem, remixed for the 21st century.

Lemon.  Believe us at Heart of Tea, this is lemon iced tea.  A