BevNET Live Winter 2016: Day One

The opening day of BevNET Live 2016 featured a wide array of speakers and presentations that underscored the importance of creating unique, compelling beverage brands that fulfill specific needs, and then working closely with the right retailers to nurture and develop them further.

Review: Formula O2 Blends Energy, Hydration, and Detox

Formula O2 is a “natural recovery” beverage that combines caffeine, electrolytes, and added oxygen to create a product that claims to have energy, hydration, and detoxification functionality.

National Beverage Charts Revenue Growth

The Ft. Lauderdale, Fla.-based company, which includes the highly popular sparkling water brand La Croix in its brand portfolio, saw revenue increase from $364 million to $420 million over the first half of FY2017

New Beverage Showdown 12: Meet the Players

BevNET Live Winter 2016 is just around the corner, and it’s time to reveal the semifinalists and judges in the twelfth installment of the conference’s signature competition, the New Beverage Showdown.

Caliwater Cactus Water Hits 450 CVS Stores

The deal represents a major expansion for the Los Angeles-based brand, bringing Cactus Water’s total distribution to roughly 2,000 stores in the U.S. and Canada, according to Caliwater co-founder Matt McKee.

Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk

In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.

Review: Happy Tree Maple Water Adds a Pomegranate Variety

Happy Tree, which is a brand of high pressure processed maple water, has expanded its flavor lineup yet again. This time around it’s with a pomegranate flavor, something that appears to have the mainstream in mind.

Monday Night After Party at BevNET Live

On Monday night registered BevNET Live attendees are invited to join us on the rooftop at The Platform L.A. in Culver City for a reception powered by our friends at BevForce.