Vive Organics is a recently launched line of cold-pressed organic shots that the company calls “Wellness Shots.” The company describes them as plant-based formulations featuring ingredients that “we know to be beneficial” that have been cold-pressed and are delivered in the “closest possible form to the living plants they originated from.”
Saratoga Spring Water Company has filed a petition to cancel the trademarked name of Saratoga Juice Bar claiming that its use of the word “Saratoga” could cause confusion among consumers and damages its water brand.
Announced prior to Natural Products Expo 2016, Bolthouse Farms has extended its 1915 line of organic beverages to include three plant-based protein drinks.
First Lady Michelle Obama - who has played an active role in efforts to update the Nutrition Facts panel since 2014 - said the label changes “make a real difference in providing families across the country information they need to make healthy choices.”
In this edition of the BevNET Podcast, we discuss the swelling ranks of premium water brands and efforts by marketers to stand out from the pack. We also examine why a growing number of beverage entrepreneurs are bypassing co-packers and opting to build their own production facilities.
Nooma is a new entry into the sports hydration category. Its key selling points are its coconut water-based formulation and its low-calorie content. On the surface, the products seem to do what many other coconut water based sports drinks have attempted to do: straddle the sports drink category without actually calling the product a sports drink.
Although the premium set for premixed cocktails is still in its infancy, Joia co-founder and CEO Bob Safford believes that it will eventually be “bigger than craft soda.”
Continuing to staff up the cold brewed coffee company they purchased six months ago, celebrity fitness trainer Jillian Michaels and her business partner, Giancarlo Chersich, announced that marketing expert Matt Ammirati had joined Lucky Jack as a co-CEO.
Komodo is an energy drink that uses coconut water and an all-natural formulation as its key points of differentiation. It’s sweetened with sugar and stevia and has 50 calories per 12 oz. can.
Food and beverage conglomerate WhiteWave Foods has waded into the fast-growing cold-brew coffee category with the launch of STōK, a new line of RTD iced coffees. The company quietly launched the brand in March, leading with two multi-serve offerings and recently debuted three single-serve varieties.
As for the implications for AQUAhydrate’s existing distributor network, Kravitz said he expects the partnership with Europa to significantly accelerate the brand’s penetration of untapped outlets that land outside the core capabilities of the company’s current distribution partners.
BevNET Live attendees will be treated to two just-added, high-profile discussions during the event’s second day, Wednesday, June 15. One talk will provide insights into growth opportunities within one of the world’s largest Foodservice retailers, and then the next discussion will compare the partnership strategies of three leading beverage giants during a special panel discussion.
Uncommon Coffee Roasters, which is a Saugatuck, Mich.-based coffee roaster and cafe operator, has launched this line of dairy style cold-brew coffees that are offered in three flavors: Straight, Cold-Brew Coffee with Chocolate Milk, and Cold Brew Coffee with Half & Half.
The food and beverage industry hasn’t been one to shy away from crowdfunding models to date, either via donations on sites like Kickstarter or investment platforms like CircleUp.