If Zingerman’s is looking to succeed, it’s going to take some meaningful improvements in both the liquid, packaging and lineup.
Deryck van Rensburg, the head of the now-defunct Coke/Keurig partnership and the first president of Coke’s Venturing and Emerging Brands unit (VEB) has left the company to take a position as dean of the business school at Pepperdine University.
Discover which way the pendulum will swing next in the ever popular ready-to-drink hard soda category as we explore the trends and challenges associated with alcopops. Will nostalgic flavors still rule the day in the upcoming months? Read more to find out.
Given the current onslaught of cold-brewed coffees, upstart players face a renewed need to innovate and differentiate. While some companies are doing this with flavor or packaging, Veritas is using a different method of producing the coffee itself.
Honest co-founder and current ‘TeaEO Emeritus’ Seth Goldman said Honest Sport came out of his participation in a triathalon and are “designed to refresh, refuel and rehydrate athletes after rigorous activity.”
Sparkling Bitters, made with a blend of sparkling water and a dash of tonic bitters, is an unsweetened zero-calorie line of sparkling beverages. In terms of sparkling beverages, it’s a unique and interesting concept: the base of the drink is basically a lighter cousin of tonic water.
Hot on the heels of the semifinals of the 11th version of the New Beverage Showdown, day one of BevNET Live at New York City’s Metropolitan West took a hard look at the plight of the entrepreneur and some of the conditions that enable founders to achieve success in the beverage business.
Hain Celestial markets just a handful RTD beverage brands, but the natural foods conglomerate is eying a few more to add to its portfolio, according to a recent interview with founder and CEO Irwin Simon. Simon attended BevNET Live Summer 2016 and discussed Hain’s beverage acquisition strategy as part of the conference’s “Livestream Lounge.”
Sparkling Ice “Essence of Sparkling Water” is the first unsweetened line extension to the Sparkling Ice brand, and the company’s response to the growing number of sparkling flavored waters on the market today.
Company founder and CEO Chris Cooper said the new funds will be put towards “[accelerating] the brand’s Western U.S. expansion and [bolstering] our resources to support rapid growth.”
BevNET Summer 2016 brought together some of the best and brightest minds in beverage industry. We thought it best to take advantage of the opportunity and invite a couple of those bright minds -- Justin Prochnow and Fred Hart -- to join us on the podcast.
Monster Beverage Corp. earlier this week unveiled two new product launches: Mutant, an energy “super soda,” and Hydro, an energy-enhanced, non-carbonated hydration beverage.
High pressure processed organic ginger shot Monfefo punched well above its 1.7 oz. weight class to take home the title, along with $10,000 in cash and prizes.
A look at the energy category shows the products at its center, and the edges, where expeditious line extensions lie.
The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.