About BevNET

BevNET is a beverage-oriented media company operating a Web site that reviews non-alcoholic, ready-to-drink beverages and provides comprehensive, up-to-the-minute information about the beverage industry. It also provides information to beverage retailers via Beverage Spectrum magazine, the only trade magazine in the country aimed directly at the beverage retailing business.

BevNET was founded by John Craven in 1996. Craven realized early on that the “Cola Wars” and the promotion of new beverages like ready-to-drink teas, energy drinks, and bottled water meant that there would be a need for clarification in the evolving beverage market, as well as a quality rating system for consumers and retailers alike.

Now, more than 2,000 reviews after BevNET.com first went live, it has grown to become an internationally-recognized resource for beverage industry professionals and consumers, supporting the Web site and Beverage Spectrum, as well as Internet beverage discussion sites and professional conferences.

BevNET is a privately-held company with offices in Watertown, MA and Garden City, NY.

Recognized as an authority on the beverage industry, BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.

The BevNET Team: Key Members

BevNET's team is built around a group of entrepreneurial individuals with diverse backgrounds in the beverage industry, publishing, journalism, business, and information technology.

	John Craven, Editor/Founder As founder and President of BevNET, John Craven is a widely-recognized authority on the beverage industry. He serves as the Editor-in-chief of BevNET.com and the Editorial Director of Beverage Spectrum Magazine, overseeing their day-to-day operations. In addition, John is the founder of Checkbox Survey Solutions, a leading software developer that specializes in survey software and data collection applications. John is a graduate of Boston College with a BS in Marketing and Computer Science. Email: jcraven@bevnet.com Tel: 617-715-9675 Twitter: http://twitter.com/BevNETCraven LinkedIn: http://www.linkedin.com/in/cravenjohn

	Jeffrey Klineman, Editor, Beverage Spectrum Award-winning journalist Jeffrey Klineman has written for numerous publications, including Boston Magazine, Self, George, the Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a contributing writer to Commonwealth and Razor magazines and worked previously as a courts and general assignment reporter for the Lawrence Eagle-Tribune. A graduate of Yale University and Columbia University’s Graduate School of Journalism, Jeffrey is also a partner in the Internet media company Snoutsinyourtown.com. Email: jklineman@bevnet.com Tel: 617-715-9678 LinkedIn: http://www.linkedin.com/pub/2/13b/504

	John McKenna, Publisher, BevNET.com; Associate Publisher Beverage Spectrum John McKenna has written and consulted extensively in the area of foods and beverages. Before joining BevNET to write Energy Drinks 2003, John authored a report on Functional Foods and Beverages and worked as a reporter for FDC Reports covering dietary supplements. John is a graduate of Tufts University. Email: jmckenna@bevnet.com Tel: 617-715-9677 LinkedIn: http://www.linkedin.com/in/ejmckenna

	Barry Nathanson, Publisher, Beverage Spectrum A 25-year publishing executive, Barry Nathanson has worked as publisher and group publisher in a myriad of markets including cosmetics and fragrance, consumer electronics, food and beverage marketing, non-foods merchandising and convenience store retailing. A graduate of Boston University, Barry has spent the last 13 years in the beverage retailing arena, and his experience has allowed him to serve as a resource to marketers, retailers and distributors, who recognize that his expertise and relationships, as well as his enthusiasm, lend him a unique perspective on their marketplace. Email: bnathanson@bevspectrum.com Tel: 212-647-0501

	Adam Stern, Associate Publisher Prior to joining BevNET in 2005, Adam held a position at Decision Resources, a biopharmaceutical executive advisory service and consulting firm, as a Research Associate, covering business and technology drivers of the pharmaceutical and biotechnology markets. Adam is a graduate of Bates College with degrees in Biology and International Relations. Email: astern@bevnet.com Tel: 617-715-9679 LinkedIn: http://www.linkedin.com/pub/3/aa0/647

	Jack Craven, Chairman Jack is a senior media executive with a strong financial background. Currently, Jack serves as a Senior Advisor to Conway, Del Genio, Gries & Co, LLC., the financial advisory and restructuring firm. Jack is also chairman and co-founder of Bevnet.com Inc. Jack’s career includes senior executive positions at major media companies including American Media, Executive Vice President and CFO, and Time Inc where he was Executive Vice President and CFO of Time/Warner Retail Marketing. Prior to that Jack was Senior VP –Operations and CFO of Jobson Publishing. Jack is a CPA and earned an MBA (with distinction) from NYU Stern School of Business. He is former chairman of the NYSSCPA’s Publishing Committee and a member of the Bankruptcy and Reorganization committee. In addition, Jack is a member of the Turn Around Management Association. He is a member of the Board, Audit and Finance committees of the Theodore Roosevelt Council of the Boy Scouts of American, which serves over 17,000 youth in Nassau County, Long Island.

	Matthew Kennedy, Art Director Matt Kennedy is the Art Director at BevNET and is responsible for the look and design of all of our publications. A graduate of the S.I. Newhouse School of Communication at Syracuse University, Matt came to BevNET in 2005 after working for publications in the Philadelphia area. Email: mkennedy@bevnet.com Tel: 617-715-9680

	Jeff Hyde, Client Relations and Account Executive Jeff is a 2009 graduate of Union College and the latest addition to the BevNET team, where he has been interning since 2008. He manages registrations to the BevNET Live Conference, industry guides, classified ads and also assists with obtaining products for review. Email: jhyde@bevnet.com Tel: 617-725-9673

	James Ford, Web Developer James Ford is a software engineer specializing in web 2.0 application usability. His expertise is in delivering next-generation, data-driven, web-based solutions for businesses. James is a graduate of Tufts University. Email: jford@bevnet.com Tel: 617-725-9644

	Amadeu Tolentino, Senior Web/Graphic Designer Amadeu Tolentino joined BevNET’s team as the senior web designer and new media guru. Tolentino previously freelanced his web/Graphics talents for web agencies including Roomates USA, the web’s number one free roommate locating service. Email: atolentino@bevnet.com Tel: 617-715-9684

	Matt Casey, Staff Writer Matt Casey is a former newspaper reporter, who also has experience writing for magazines and news radio. Casey most recently covered the National Park Service for a daily newspaper near Gettysburg, Pa. Email: mcasey@bevnet.com Tel: 617 715 9686 LinkedIn: http://www.linkedin.com/pub/b/45/779