Aaron Dentel-Post

Posts by Aaron Dentel-Post

Entrepreneurial Brands Wade Through the Pricing Game

Recent news that big soda companies like PepsiCo and the Coca-Cola Co., Inc. are planning to take price increases to compensate for supplier costs has left smaller companies wondering how they should keep up.BevNET.com spoke with several entrepreneurial beverage firms who face a tough choice: increase pricing or shrink margins. And while many seem to believe that there’s strength in their higher-end retail markets, there’s always the possibility that either they will want to expand – or the bigger fish will decide to spawn in the smaller specialty ponds, as well.

Juice: Halfway Home; Stevia Blends Start to Fit In

It seemed like a perfect fit: an all-natural zero-calorie sweetener, the first of its kind, cutting into the sugar and calories of juices without losing any of the sweetness. Even…

Coke to Invest $4 Billion in China

Beginning in 2012, the Coca-Cola Co., Inc. will invest $4 billion in China over a three-year period for new infrastructure and capabilities, partnerships, brand building and the development of new…

The Company Nobody Wants to Admit they Call

The employees of Parallel Products have turned the old adage inside out. To them,  one man’s trash is another man’s… ethanol? The Louisville, Ky-based company turns discarded beverages that didn’t…

Aloe Introduces Itself

It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an…

Marketers Shrug Off Proposed Oversight

Citing the increasing popularity of energy drinks and other dietary supplements, U.S. Sen. Dick Durbin (D-Ill.) has introduced legislation that could require marketers to register their products with the Food…

Dr. Mehmood Khan Profiled in Chicago Tribune

By 2020, PepsiCo hopes to double its healthier food portfolio to $30 billion with the help of Dr. Mehmood Khan, who is now PepsiCo’s chief scientist and CEO of its…

POM Wonderful FTC Hearing Underway

In a case that many are looking to for direction with regard to future food and beverage health claims, a Federal Trade Commission action against POM Wonderful began yesterday in…

AriZona Suit: Judge Denies Ferolito Profit Request

A New York state court judge has rejected a request for profit distributions from AriZona Beverages by co-founder John Ferolito. In court with his partner, Domenick “Don” Vultaggio since 2008,…

Gatorade Goes DSD to Dollar General

PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales…

Voters in Concord, MA Reject Bottled Water Ban

In a vote that garnered national attention, town meeting members in Concord, MA narrowly rejected a resolution that would have banned the sale of water in single-serving plastic bottles. According…