It is well known that contracts between producers of alcoholic beverages and their independent distributors are subject to extensive state regulation. Less understood are the network of state laws – sometimes called “relationship laws” – designed to protect local, independent distributors of non-alcoholic beverages.
Soylent’s ready to drink “version 1.3” (released at the end of 2014) is a powdered nutritional shake mix that is the commercialized version of the do-it-yourself recipe (which can be found on the Internet), and designed to satisfy all nutritional requirements that the human body needs.
Velu is a beverage that’s focused on a classic ingredient for juice bars: wheatgrass. It’s one of those under-loved ingredients that is generally consumed -- many times in shot form -- purely for health purposes rather than flavor. That’s what Velu is setting out to change with its flagship product.
Packaged in 1.7 oz. plastic containers, KOR is a line of organic, high pressure processed (HPP) juice shots that come in two varieties: Ginger and Turmeric. While the small format makes it intuitive that the product is a shot, it's both a challenge and a potential opportunity for the brand in that it’s not fighting for the same shelf space that’s currently taken up by HPP juices.
This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, take a look at what GTs, Kevita, Mamma Chia and Goodbelly are doing.
A couple weeks ago, Daily Greens unveiled a brand extension called Half Pint, which is a three-SKU line of 8 oz. cold-pressed juice blends designed for kids. It's an interesting move for the green juice-focused brand, and, from our perspective, well-executed in terms of package and formulation.
Functional drink brand Buck O'Hairen's Legendary Sunshine has a design that is definitely eye-catching and unique in terms of its illustrated approach, however, when you actually examine the packaging, it’s pretty hard to figure out what exactly the product is -- or even what it’s called.
In the traditional sense, “Half & Half” is a blend of equal parts iced tea and lemonade. Red Jacket’s riff on this breaks from this playbook a bit, blending guayusa tea, lemonade and apple juice to create this product, Joe’s Clean Half & Half.
Califia Farms, which had previously produced only ready-to-drink coffees, has officially jumped into the cold brew coffee concentrate category with this product. The key selling point of this multi-serve beverage is, much like other cold brew products, its low acidity level, which Califia touts as being 60 percent lower than hot brewed coffee.
This edition of FBU features a special emphasis on financial partnerships, including a pitch session with three growth-oriented investors and individual sessions that indicate the best ways to attract and communicate with potential funding partners.
Through an online content hub housed on the UV Vodka Facebook page, consumers are invited to join the #HOUSEofUV and engage with other members across the country via content curated from social media platforms including Facebook, Twitter and Instagram.
Mansi is a straightforward blend of water, calamansi juice, sugar, honey and ascorbic acid. If you haven’t had calamansi before, it’s basically a citrus fruit that has a flavor profile that’s very close to lemon. That being said, the flavor of this product is basically that of a slightly exotic lemonade. So really, anyone could pick up a carton of Mansi and enjoy it. It is, however, quite sweet.
Ripe Craft Juice is a new line of cold-pressed, high pressure processed juices launched by FreshBev, which is best known for its Ripe Craft Bar Juice cocktail mixers. FreshBev has partnered with Ocean Spray to source fruit for the line, which debuted with two cranberry varieties and a red grapefruit juice.
Mocked Up is the first nationally marketed and distributed RTD non alcoholic cocktail (aka “mocktail”) brand. The products, each of which contain real juice and are packaged in a multi-serve Tetra Pak carton, are designed to give the consumer an authentic cocktail experience but without the booze.