With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco’s in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
Made with fruits, roots and vegetables are sourced from organic farmers along the West Coast, Purity Organic’s new “Superjuices” are pasteurized, shelf-stable juices that are formulated with ingredients often seen in cold-pressed, HPP varieties.
Evolution Fresh recently added two new products to its already extensive portfolio of juices and smoothies. Organic Avocado Greens Organic Splendid Carrot each launched as exclusives at Whole Foods and both products feature the brand’s refreshed label design. Blended with on-trend ingredients such as chia, coconut water and turmeric, Evolution’s desire to innovate definitely shines through.
Named for a geographically defined area where tea plants are most commonly grown, Zone 8 is promoted as a line of “great tasting, culturally relevant teas and juice blends that redefine what natural means.” The beverages are quite tasty, but we feel as though the branding and positioning are slightly out of sync with what’s inside the bottle.
Bolthouse Farms Kids Smoothies are the company’s newest addition to its portfolio of beverages premium juices and smoothies. Made with an all-natural formulation including fruit purees and juices from concentrate and no added preservatives, the company promotes the drinks as being “designed for maximum kid craveability.” In a crowded category, however, the line is not one that’s overly innovative or unique.
Looks like Calypso may have finally hit a ceiling, while Hubert’s and Coke’s own revamped Fuze are gaining strength on the bottled side. Cabana continues to announce new distribution, but the base has stayed low. On the whole, the category stayed strong on the warm-shelf side.
Launched in July, Muscle Milk Organic is a Target exclusive (there’s a lot of those these days…) that comes packaged in an 8.25 oz. Tetra Pak carton with a screw top cap and is sold in 4-packs. We’re certainly pleased to see Muscle Milk offering an organic product, but we think — especially when it comes to package design — the new line could be improved upon.
Labeled as a dietary supplement, Naturnique Energizing Tea is promoted with the tagline, “Finally…Great Tasting Energy!” As for what’s inside the bottle, it’s basically a sugar-sweetened white tea product that’s enhanced with caffeine (from green tea extract), ginseng, and vitamins.
In a new video segment featured on BevNET FBU, Greg Fleishman, co-founder and President of Purely Righteous Brands, offers his take on why an entrepreneur’s passion is so intimately tied to success.
Making its debut at the recently held 2014 Summer Fancy Food Show in New York City, Mamma Chia Vitality + Energy is an extension of the company’s popular line of chia drinks. As with its flagship line, the organic beverages are made with hydrated chia seeds and fruit juice. Added to the mix are 90 mg of caffeine sourced from guayusa and cane sugar, with the blend packaged in a slim 10 oz. glass bottle. So how did it all turn out?
Once anointed as the next coconut water, enthusiasm for aloe vera drinks appears to be somewhat tempered these days. Nevertheless, there remains a steady trickle of new entrants to the category, including Aloe Very, a new three-SKU line of USDA certified organic blends.
Taking a cue from flavor innovation often seen in alcoholic beverages, AriZona Beverages has launched a new line of teas brewed with oak chips. AriZona’s Oak Reserve Tea is certainly an interesting concept, but we’re not clear as to why a consumer would choose this product over another tea.
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to drinks targeting the natural channel. From kombucha and cold-pressed juices to enhanced waters and powder mixes, the guide includes dozens of natural brands as well as a range of companies that supply goods and services to beverage manufacturers. View or download the guide today!
A couple weeks ago, Vita Coco unveiled a new sports drink line at Target, which worked in conjunction with the coconut water giant to develop the products. While Vita Coco has been hovering around the periphery of the sports category since its inception, from our perspective, the line is definitely a nice bolt-on for the brand and a very well-executed one at that.