True Organic is a new brand of pasteurized juice smoothies launched by California-based Grimmway Farms. Available in seven varieties, the juices are USDA Certified Organic and feature branding and messaging that is definitely well-designed and thought out. However, the technical execution of the packaging, which uses a full wrap clear label, leaves something to be desired.
Mixing tea and coffee is something that we’ve admittedly never tried (or wanted to try, for that matter). But that’s exactly what Sweet Leaf has done with this new line of beverages, which currently comes in Original and Vanilla varieties.
Rising Sun Thai Coconut Water is a not-from-concentrate coconut water that comes packaged in a 17.5 oz. steel can (imported from Thailand, of course). While it tastes good, the flavor is pretty much identical to any other brand of Thai coconut water that you’ll find on the market, so that leaves the brand with its packaging design as its only chance for being unique or memorable…
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We certainly enjoyed the latest sampling of Vibrant Earth juices, and think that with a little refinement (and organic certification), the brand has a great future.
Produced in Blue Ridge Mountains of Virginia, Barefoot Bucha is a line of certified organic kombucha drinks. Packaged in beautifully-designed swing-top glass bottles, the products feature a minimalist look, although what’s inside are complex and delicious beverages that will please any kombucha enthusiast.
Love Birch is a new line of organic beverages made with birch tree sap, agave syrup, juice concentrates and other extracts and flavors. We enjoyed the flavor of the two varieties are in this review, however, the biggest challenge for this product is going to be convincing consumers that they want something birch-flavored (that isn’t birch beer).
True Solution’s chocolate-flavored nutrition shake is a soy- and dairy-free protein drink made with 17g of protein from pea protein concentrate. It’s very drinkable compared to other pea protein products that we’ve sampled. Yet while the packaging certainly conveys what the product is, the brand feels very underdeveloped.
We’ve been fans of Revive Kombucha since first sampling its products, and the company’s latest effort, “Solar,” is no exception. Made with an organic yerba mate kombucha, cold-pressed ginger and lemon juices, and almond and vanilla extract, it tastes like yerba mate mixed with lemon lime soda and ginger ale — the taste is quite good. However, we’re a little confused by the name “Solar.”
Aquadopa is a non-carbonated supplement drink made with L-Dopa, an amino acid, which is what the marketer uses as the foundation for its “focus, motivation, and drive” claim. From our perspective, the biggest challenge for this product is in articulating its benefit and educating the consumer on its primary ingredient.
Made with a blend of 25 “whole superfoods” including fruits, vegetables, seeds and nuts, Chimp Food uses, unlike other smoothie or juice products, ingredients in their entirety, including stems, skins, rinds and seeds. It’s a unique approach and one that we think has legs. But about the added stevia…
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Earlier this year, Little Miracles, a line of tea-based organic energy drinks that are widely distributed in Europe, made its U.S. debut. Despite being marketed as energy drinks, the products…
There’s plenty of interesting “fruit for thought” here in the canned juice drink aisle, home of AriZona’s lemonades, 1 year-old Mountain Dew Kickstart (hey, there’s juice in there – but they have apparently launched $165 million in caffeinated juicy soda – way to go innovation team!), and, further down, FOCO’s coconut water and even San Pellegrino and Izze. All in all, an interesting catch-all category.