Based in San Francisco, Clearly Kombucha produces a line of organic raw kombucha that are blended with a hint of juice and also include natural flavors and colors. On the outside, the product has been given a major packaging upgrade since we first saw it a few years back.
Recently, Revive received a design overhaul, which has shifted the style from a more serious looking label to something that feels like it’s out of the craft beer industry.
Auriganic is a 100 percent juice beverage that features auricularia auricula (aka wood ear -- an edible fungus). While we appreciate the functional ingredient in this product, we’re not convinced that this is the right approach.
Guru recently added a line of organic, zero-calorie, and sparkling "energy waters" to its portfolio of energy drinks. The new products are sweetened with erythritol and stevia, something we question for beverages that are marketed as "waters."
In package design and marketing, the Bomb brand has been interpreted in a literal sense, with a mushroom cloud motif. This, more than anything else, feels like a really bad approach in that it will certainly relegate this product to being viewed as a novelty product.
Juisi is a line of cold-pressed and high pressure processed juices and non-dairy milks and sold in six markets along the East Coast. Sampling three Juisi blends, we were pleased with the formulation of each, but feel that the branding and labels need some refinement to really pop.
Passion House Coffee Roasters is a specialty coffee roaster based in Chicago. The company's approach is a bit different than other roasters in that it offers three “genres” of coffee: Ambient, Mainstream, and Experimental.
L.A. Libations has launched an extension of its Arriba brand with a classic-style horchata drink (as well as a coffee-infused version). Unlike the original Arriba product, this one contains no added energy ingredients. It’s milky, sweet, and slightly viscous with a pleasant taste. If it’s horchata flavor that you’re after, this is certainly a pretty good option.
Distributor shipments begin this week, with Midnight Moon Peach set to hit store shelves in July. Midnight Moon Peach will retail for approximately $21.99 and join the brand’s other varietals including Raspberry, Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.
A couple months ago, Talking Rain announced the launch of a new package option for its popular Sparkling ICE brand. The new 8 oz. slim cans have an upscale look, as compared to the brand's PET bottles, and we're quite impressed with the execution in design.
Earlier this year, Honest Tea announced the addition of two unsweetened and caffeine-free herbal varieties to its line of glass bottled iced teas. For, us Honest's Cinnamon Sunrise Herbal Tea and Ginger Oasis Herbal Tea are excellent examples of how producers can make highly flavorful teas without the use of sweeteners.
Coca-Cola-owned Zico has a new watermelon raspberry variety, a from concentrate coconut water product intended attract more mainstream consumers to the brand.
Our editor-in-chief Jeff Klineman opines on a lack of racial and ethnic diversity in the natural foods industry.
DailyServing takes a novel approach to food and beverage, combining an approximately 4 oz. serving of juice with an identically sized snack. The juice, which is cold-pressed and HPP, is the more compelling part of the offering (maybe that’s just our jaded perspective as beverage folks).