EnerBee Organic Energy, which promotes itself as being made with organic honey, comes in a single variety: Lemon Green Tea. While we do think the company has successfully communicated that the product is a honey-based energy drink, the packaging feels a bit too aggressive and dark to be credible as a “better-for-you” offering.
Zola’s riff on a lemonade/coconut water product comes in the form of this product, a one liter Tetra Pak carton that is labeled as being 100 percent juice. The ingredients are, like the rest of Zola’s Tetra line, from concentrate, but that definitely doesn’t impede the company’s ability to craft a great tasting and thirst-quenching product.
The 2014 Summer Fancy Food Show begins this Sunday in New York City, and the specialty foods event will feature nearly 75 beverage companies. As always, BevNET will be on hand to report on news and innovation from the show. For attendees, we’ve compiled a handy list help you navigate the floor.
Offering a slightly different take on cold-pressed, HPP juices, Juisi markets itself as a company that “creates beverages that draw inspiration from specific regions, cultures, and history.” In our review of the brand’s Kale Punch, Pineapple Jamu, and Cucumber Chia blends, we were pleased with the formulation of the products, yet we’d like to see more organic ingredients in the mix (the blends are not 100 percent organic). On the packaging front, there’s definitely some room for improvement.
Plenty of buzz in the last couple weeks about Go N’Syde beverages, a new line of drinks with debut varieties designed in partnership with singer Mariah Carey and hip-hop artist Jay Z. Marketed as first of its kind products, the drinks are promoted to offer consumers an augmented reality experience that delivers exclusive content via a mobile app. Confused? So are we.
Looking to maintain its position as the top-selling brand of chia drinks, Mamma Chia has added two new varieties to its lineup introduced a label refresh. With the new Strawberry Lemonade and Pineapple Coconut products, the company has done well to elevate and improve upon popular and well-known flavors. As for its updated label, Mamma Chia was able to make it seem fresh but still maintain the brand equity that the company has developed.
The Institute of Food Technologists (IFT) Annual Meeting & Food Expo opens this Sunday in New Orleans, and BevNET will be on hand to report on flavor, ingredient and beverage technology exhibitors at the event. Below, you’ll find details about the show, listings of beverage-related exhibitors, as well as BevNET’s print-ready show planner.
Better Sweet is a USDA Organic maple water beverage that is made from a single ingredient: maple sap from Vermont maple trees. The overall approach to the design is polished and approachable, starting with its soft blue color palette. However, having the word “sweet” in the name implied that the product would be something a bit stronger.
The concept behind Caffeinated Club is simple and straightforward: mix flavored club soda with a mild amount of caffeine. The result is something that’s pleasant tasting and familiar. However, it’s the branding and messaging of the product that leave something to be desired.
As one of the co-founders of Nantucket Nectars and a Managing Director at First Beverage Group, Tom First is well-versed in what it takes to launch and run a successful beverage company. In this video on BevNET Food and Beverage University, First draws on his expertise in financing new ventures to discuss where and how entrepreneurs can look to find investors for their brand.
Calling all natural beverage brands, suppliers, and service providers! Friday, June 27 is the deadline to list your products or company in BevNET’s 2014 Natural Beverage Guide.
Runa has revamped the look of its Clean Energy line — and it’s a good step forward for the brand. The new design, which includes an image of a guayusa leaf front and center, more visually related to the core brand, while also being much more visually appealing. While we have some issues with the reformulation of the original variety of Clean Energy, we feel that, overall, Runa is moving in the right direction.
Hopping on the runaway train that is the cold-pressed juice category, specialty grocer Trader Joe’s has introduced a new three-SKU line of high pressure processed juices. Coming in three color-named varieties — Red, Green and Yellow — the products are quite tasty and include a pretty innovative formulation in the Yellow flavor. The packaging is also praiseworthy, and with as hot a category as cold-pressed juice and devoted a following as that of Trader Joe’s, the new line could be a big success.
Self-described as “Los Angeles’s First ‘Perfectly Pure’ Cold-Pressed Juice Bar,” Clover Juice produces a line of raw (non-pasteurized and non-HPP) juices that it sells in two retail storefronts in downtown L.A. The juices are quite enjoyable and feature some quite blends, yet Clover will need to do some work to build a brand that can evolve beyond company-owned stores.