The premise behind the American Juice Company is to sell natural juice-based cocktail mixers that are good enough to be served at high-end restaurants and bars, but also satisfy the home cocktail enthusiast. As such, the products are made with only a few ingredients and come packaged in a thoughtfully designed 16 oz. bottle.
Neon energy drink is the product of ViSalus, which is a multi-level marketing company that focuses on weight management products. On the surface Neon looks very much like a stereotypical energy drink. The black, green and white color palette features a design that definitely looks the part of the category. But this isn’t necessarily a good thing.
Surging demand for “green juice” is one clear example of Americans’ growing interest in bitter vegetables and greens.
Marketed as "the first kombucha producer in the nation's capital," Capital Kombucha is a brand that we first encountered at the 2015 Summer Fancy Food Show. Based in Washington, D.C., the brand comes in nine varieties, each packaged in 12 oz. glass bottles. For us, simplicity in formulation and design struck a chord... and quenched our thirst.
Dirty Lemon Raw Detox is, as the name suggests, a cleanse-focused product. Sold direct-to-consumer, the beverage, which is high pressure processed, is made with water, cold-pressed lemon juice, dandelion root extract, ginger root extract and activated charcoal.
Using the same bottle and one-color label style seen in dozens of cold brew products, it’s hard to look at CAFF -- which is definitely a great tasting beverage -- and not have the feeling that you are looking at something that’s a commodity product.
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to beverage brands targeting the natural channel, including plant-based waters, kombucha, cold-pressed juice, as well as the companies that supply goods and services to those brands.
Victoria’s Kitchen’s Organic Ginger Lemonade represents what appears to be an evolution of the brand’s focus. Specifically, this is the first flavor that is not almond water-based. Instead, the product is being marketed as a low-calorie (35 calories per 8 oz. serving) organic lemonade.
Made with a blend of water, fair trade and organic coffee beans and mint, Prospector’s Cold Brew coffee is one of the more recent ready-to-drink entries into the ever expanding cold brew coffee category. The product, which hails from Michigan, has that big and bold, but smooth in finish, coffee flavor that we’ve come to expect from any quality cold brew product.
Described by the producer as “pure liquid cacao,” Cholaca’s Original variety is a blend of three ingredients: water, fair trade cacao and organic fair trade coconut sugar. Designed with the intention of being used as either a shot or in another drink (e.g. milk or coffee), the flavor of the product is intense but enjoyable, even when consumed straight.
Kobikaya is a vitamin-enhanced coffee drink that is mocha-flavored and sweetened with sugar. The liquid inside the can is a pretty typical tasting mocha latte, with the milk, sugar, and mocha flavor providing the majority of what hits your palate.
It’s a mainstream flavor, which is a good thing considering it is being launched at Kroger, and very drinkable, with a sweet taste profile that feels as though it was designed with the iced tea drinker rather than the coconut water drinker in mind.
With both a unique value proposition and package type, HFACTOR is an innovative approach to the packaged water category. The product is formulated with molecular hydrogen gas dissolved into water and packaged into an 8 oz. pouch commonly used for dry packaged snacks.
Happy Tree Maple Water’s Lemon variety is a two-ingredient blend of organic maple water and organic lemon juice. Rather than tasting like lemon-flavored maple water, the product tastes like a pretty well-executed lemonade.