Imported from Vietnam, Cor de Coco is a three-SKU line of coconut-based ready to drink cold brew coffee drinks. Right off the bat, one of the issues with Cor de Coco is that the company has failed to properly translate this product for the American market.
Does the concept of a ginger-flavored kombucha catch our eye? Definitely not. Fortunately for Revive, its new "Wild Ginger" variety is not a ginger-flavored kombucha, but rather a kombucha that’s made from ginger.
Zupa Noma is a USDA Organic and high pressure processed (HPP) product (we won’t yet call it a beverage) that is looking to disrupt the soup category. To do this, the brand is taking a variety (six, to be exact) of soup formulations, putting them into bottles, and in essence marketing them as the savory counterpart to HPP juice.
With over three years of business under its belt, Los Angeles-based Secret Squirrel is a relative veteran of the cold-brew coffee space. However, things always felt slightly incomplete, and as a result the company seemed to be unable to fully capitalize on the growth of the category. But now, with its latest revision, things seem like they are about to change.
Given the proliferation of cold-brew coffees out there, it’s no surprise that there are brands out there hoping that this will spill over into other categories. In the case of Cham, that category is tea.
As far as organic beverages go, these products are not short on on-trend ingredients. Each flavor uses a different base, including varieties with guayusa, yerba mate, and matcha (the only one that is actually derived from tea). They are accented with some slightly more bleeding edge ingredients,
Bramo’s ready to drink cold brew is a step up from its original offering, which was a pouch-based cold brew coffee concentrate, but it still feels a bit behind the category. Let us explain.
Shine H2O is a self-described “wellness & performance” water that features a low-calorie formulation that is fortified with vitamin D along with magnesium, zinc, and vitamin B12.
The company’s strategy appears to be very focused on being a product that goes behind the bar. While we have a hard time believing that zeroing in on that portion of the mixer segment is the right approach, what Mixwell has created is unique and enjoyable.
On the surface, the product line seems to be a hybrid of ideas that are currently on the market. Using spring water is one of its bannered points of differentiation, but this seems like something that’s less important than the product’s USDA Organic seal.
La Colombe has extended its lineup with two additional nitrous oxide-enhanced coffee drinks. These products, Triple Draft Latte and Vanilla Draft Latte, along with a third can-based line extension, Pure Black, give the company a well rounded RTD lineup that could certainly go head to head with any brand that’s currently in the space.
As we’ve mentioned many times, there are a lot of cold brew coffees out there and the consumer is faced with an ever increasing number of options. MOJO has attempted to combat that in two ways. First, by offering three varieties in single, rather than multi-serve form. Second, developing a brand that catches the eye and is attractive.
While innovating, incubating and reformulating from within embody a set of tactics that are happening internally, let’s focus instead on the big-ticket, highly-visible actions that have accelerated dramatically over the past few years: Large companies acquiring smaller ones and also investing in relatively early-stage, fast-growth companies.
Caliwater, which launched in 2014, is a brand of prickly pear-based beverages that recently introduced new flavors and a new package format.