Red Bull’s “The Summer Edition” is the fourth entry to the company’s Editions line of flavored energy drinks. This one has a very sweet (it’s made with sucrose) and pleasant tasting tropical fruit flavor that should certainly taste familiar to anyone who has sampled their share of energy drink products.
Slingshot has created an innovative and enjoyable approach to drinkable yogurt. The products come packaged in 11 oz. plastic bottles with a packet wrapped around the neck. Inside this packet is a shot of toasted oats, chia seeds and almond bits that the consumer can add to the product at the time of consumption. Overall, we really like the concept.
Described as a “hibiscus flower tea,” Pure Hibi comes in four varieties, with the flagship formulated organic hibiscus, sugar, ginger, and water. Packaging is a tall 16 oz. glass bottle with a paper label, which is clearly a first effort (and probably hand labeled). That’s a good thing as the label definitely needs some work — if not a complete redesign.
Infused with 14 nutrients and 6g of fiber, FLUROwater is promoted as “Water + Nutrition.” The formulation of the beverages contains no sugar, preservatives, or dyes. While this is all well and good, it’s not clear how this product is better than other products that are fortified with nutrients.
In collaboration with Steuben Foods, Cold Stone Creamery recently launched Milk Shakers, a line of ready-to-drink shakes that come in three decadent varieties. It’s clear that the goal of the brand is to translate the decadent flavors of Cold Stone into a convenient on-the-go product. With flavors that reach 450 calories and 15g of fat per bottle, the line is certainly decadent.
Earlier this year, Vita Coco unveiled a new name and packaging for its Coco Cafe line of espresso and coconut water lattes. Visually, the switch to a brand now known as Vita Coco Cafe was something that we were a bit skeptical of. That said, we definitely see this as an upgrade for the drinks.
Aseptic processing has become a vital element for many successful beverage products like Bai and Vita Coco due to its ability to allow products to be shipped at room temperature without fear of spoilage. But how does Aseptic processing work and how does it differ from hot, cold, high-pressure and other processing options?
Earlier this month, ‘tude added six new juice flavors to its line of cold-pressed, HPP apple juice blends. The new products are polished and appealing looking, but we think there’s still a challenge when it comes to the positioning of the product. How do you sell apple juice, which is largely perceived as a product for children, to a broader audience?
Black Medicine Iced Coffee is made with coffee that is hot-brewed under nitrogen pressure to create a smoother and more intense brew. According to the manufacturer, the resulting product not only has 50 percent more caffeine than standard coffee, but it is indeed very smooth.
Formulated with cold brew coffee and cream sweetened with a blend of stevia and cane sugar, High Brew made its depy at the 2014 Expo West show. The drinks are packaged in 8 oz. slim cans, shelf-stable and come in four varieties — Double Espresso, Mexican Vanilla, Salted Caramel and Dark Chocolate Mocha High Brew Coffee. From both a flavor and packaging standpoint, the review team enjoyed the coffee, though some refinement could be helpful.
Using Philippine coconut water, the 250 mL glass bottles of Jax Coco are filed in China. It’s a pretty unique product from a packaging perspective — you really don’t see many products in glass or at this small size. But is the bottle enough to differentiate the brand from other coconut waters?
Marketed as a “Vitality Energy Drink,” is a USDA certified organic energy drink that is made with zero calories and no sugar. On the branding end of things, we’re honestly a little confused as to what this product is trying to be. It feels very much like a product that is attempting to go after night clubs, but the messaging, which includes tagline “The Smart Choice,” seems to be more focused on selling a “better for you” product.
Go Body’s Berry Pomegranate, which was the only flavor available at the time of review, is a pleasant tasting sports drink-style protein drink. It packs in 25g of protein with only 8g of sugar and 150 calories per bottle along with a well rounded mix of vitamins, antioxidants, and more. But does the packaging do a good enough job communicating the brand to consumers?
There’s some shifting down the line and an even bigger shift looming up the line as well. The big encroaching shift is that Monster is getting ever-closer to displacing Red Bull on a cumulative basis for overall sales.