BluePrint, which was a pioneer of the cold-pressed juice category, has launched its first significant line extension since the brand’s inception. Like much of BluePrint’s high pressure processed competition, this is an offering that’s geared towards conventional channels rather than natural.
Hiblisscus Blends is a line of naturally flavored hibiscus-based beverages whose premise is the health benefits of the hibiscus flower: the bottle notes that hibiscus has “been used for centuries to promote a healthy lifestyle.”
We really like the idea of a USDA Organic line of high pressure processed ginger shots. But Ginger Shots seems more like a proof of concept than something that’s really ready to put its foot on the gas.
On the surface, venturing into cactus water seems like something that might make sense for a brand like Steaz. The company has done a good job of establishing itself as a purveyor of organic tea-based beverages and there’s certainly a trend out there with plant-based beverages such as cactus water.
Saratoga Juice Bar is a line of cold-pressed and high-pressure processed juices that currently features four varieties. The products come from Saratoga Springs, New York, which the company describes (via its web site) as a center for wellness.
For a company that has established itself by selling high-end, premium-priced raw juices in glass bottles, we think expansion into more mainstream offerings makes sense. And, really, what's more mainstream than a line of lemonades?
Tea continues to be one of the fastest-growing categories in the mainstream beverage set, up nearly 10 percent over the past 52 weeks. A lot of this is being driven by Lipton Pure Leaf and Gold Peak, which has a strong presence in both chilled and ambient areas.
Made with water, coffee, cacao and stevia, Steamm’s Organic Raw Cacao shot is a simple, yet intense tasting, product. Steamm is certainly not the first to do a bottled coffee shot, but it is the first that we’ve seen focus on quality ingredients.
As far as packaged iced coffee beverages go, La Colombe has definitely succeeded in creating something that’s unique and innovative with its Draft Latte.
Red Ace, a maker of organic beet-based liquid supplements, has introduced two new varieties: a turmeric-enhanced product and another blended with kale and spinach.
Chameleon’s Caramel variety is the latest flavored offering in the brand's line of cold brew coffee concentrates. It’s launching exclusively at Target stores in spring 2016, and it very much follows in the footsteps of Chameleon's other flavors.
The latest flavor variety in Zola's coconut water line is this one, Chocolate. Chocolate-flavored coconut water has become somewhat of a staple coconut water offering and Zola is clearly looking to add something that’s immediately marketable (rather than bleeding edge innovation) to its line.
Based in New York City, Wandering Bear Cold Brew is a blend of freshly roasted 100 percent Arabica coffee and cold-filtered water. Packaged in a 96 oz. bag-in-box format, Wandering Bear targets a niche (resealable multi-serve), that is served by few, if any, cold brew coffee brands.
Cawston Press sparkling juice drinks are produced using a base of fresh-pressed apple juice and blended with other flavors. Cawston's Ginger Beer, Rhubarb and Cloudy Apple offerings are nicely executed in terms of formulation and packaging -- but do they have enough to stand out from competing products?