Fizzleblitz is marketed as a "Sparkling Fruit Juice Tea" that is formulated with with yerba mate and comes in three varieties. While like the flavor of the products, we not sure about the positioning of the brand and are a little confused the choice of ingredients in the beverages.
Promoted as a "healthy lifestyle beverage for the on-the-go consumer," on the surface, Iconic looks and feels very much like a protein drink.
"We could not be more excited to have Alessandra represent our brand as she provides the perfect blend of sophistication and style, the core values of the VO|CO consumer," says AJ Hamm, Chief Operating Officer of VO|CO.
ZICO has introduced ZICO Chilled Juices, a new three-SKU line of 100 percent juice products made with not from concentrate coconut water.Packaged in a 1.5L screw top carton (the same package that was previously used for ZICO’s short lived smoothie line) the drinks will be sold on the refrigerated juice shelf, specifically in the natural food sections of conventional grocers.
pHenOH (pronounced “fee-no”) is a 7.4 pH sports drink that is designed to be a non-acidic alternative to mainstream isotonic beverages. It’s USDA Organic certified and is also sweetened with agave and flavored with aloe vera.
Like its previous incarnation as Harmless Harvest 100% Raw Tea, Namacha is a line of high pressure processed and USDA Organic certified blend of water and tea leaves that are flash-frozen, pulverized and steeped cold. Available in three varieties -- unsweetened, honey & lemon, and peppermint -- the product is still packaged in a 10 oz. bottle, but is the updated branding a step forward for the line?
Reliant Recovery Water is water that is fortified with oxygen, calcium chloride, magnesium chloride and potassium bicarbonate. While the company has plenty of explanation on its website (including research studies that are intended to validate their recovery and performance claims), there’s very little information on the bottle.
Of all the coconut waters that we’ve ever sampled, Coconut Cartel is in a whole other league when it comes to being unique. The product, which is simply a Malayan Dwarf coconut harvested in El Salvador, definitely has an eye-catching look (just try walking around with a coconut in your hand) and, aside from laser etching of the company’s logo, is unadulterated in the most literal sense.
Natural Products Expo East, one of the leading venues to see and sample all-natural and organic products, will open this week at the Baltimore Convention Center. For attendees of the event, we've created a printable show planner that includes a comprehensive list of beverage exhibitors at the event, listed both alphabetically and by booth number. Download yours now!
Marketed as "coconut smoothies for the brain & body," Genius Juice produces a six-SKU line of blends that use coconut milk (or, in the case of the flagship variety, coconut meat) as the primary ingredient. The products are made with organic and non-GMO ingredients, and the drinks are high pressure processed.
Deluxe Honeydrop has launched a two-SKU line of raw honey drinks that are packaged in 10 oz. plastic bottles and high pressure processed. The new Raw Local Honey and Raw Manuka Honey products are quite tasty, but from our perspective, their labels feel a bit disconnected from the brand. (Editor's note: An earlier version on this review stated that Honeydrop has discontinued its juice and tea line. That is not correct. The products are still part of the company's portfolio. We regret the error.)
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Formerly known as Dr. B’s Tea, Doc’s Tea is a line of rooibos tea drinks that uses monk fruit as the primary sweetener. In addition to the rebrand, the company removed xylitol from the drinks and replaced it with cane sugar. The new formulation, is for the most part, good especially considering that it has only 10 calories per 12 oz. bottle. On the branding side of things, however, calling it “Doc’s Tea” seems like a questionable move.