Marketed as a “vitamin enhanced water + electrolytes,” Rage Vitamin Water comes in a single “Hydrating Citrus” flavor. While the ingredients have merit, the company’s reason for inclusion could definitely use a better — and more succinct — explanation than what’s on the back of the bottle. The packaging has a similar issue: it’s just not clear what this product is trying to be.
Formerly known as Kombucha Mama, Humm Kombucha is a pretty unique looking brand, starting with its proprietary 14 oz. glass bottle. It has a whimsical look to it, both in the label design and the shape of the glass bottle. The package is very approachable and polished, and while we think the company needs to make a few changes in the formulation of a few of nine flavor varieties, we’re quite impressed with the brand overall.
Earlier this year, Califia Farms introduced new single-serve varieties to its line of citrus juice products. Packaged in 10.5 oz. fully wrapped bottles, the review team sampled Califia’s Lemonade, Limeade and Tangerine juices (the company also markets an Orange Juice variety) and offered praise for the formulations, but had some concerns about the labels.
We’re pleased to announce that every speaker presentation, panel and discussion from BevNET Live Summer ’14 is now available for viewing on BevNET FBU, our on-demand video learning site for the food and beverage industry.
A finalist in the recently held New Beverage 7 at BevNET Live Summer ’14, Tigernut Horchata attracted quite a bit of attention for its packaging and formulation. However, Showdown judges questioned the positioning of the product, noting a disconnect between the use of the word horchata in describing a beverage that did not have a rice component. The review team has similar concerns about the branding.
Senomyx, Inc., a leading company using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that PepsiCo, Inc. has exercised its option to extend the companies’ collaborative agreement related to Senomyx’s sweet-taste technology for an additional two years, through August 2016.
Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience.
Based in Boca Raton, Fla., Juicera produces a range of USDA Organic certified and high pressure processed juice blends. The products are packaged in cylindrical bottles with a few of the varieties coming 8 and 16 oz. sizes. Overall, the company has done well to create a tasty and well-executed product, but the labels could use a bit of a revamp.
Positioned as “All Natural Greek Mountain Iced-Teas,” Zoos Greek Iced Tea is a line of herbal tea products that are made from Sideritis (aka ironwort), which is a flowering plant. The drinks are pretty tasty with a mellow flavor that tastes pretty similar to white tea, but with an almost mint-like finish. We do, however, have mixed views regarding the the three varieties — Original, Peach and Lemon.
Vitamin Dose is a line of liquid vitamin supplements that are packaged in 5.07 oz. cans and currently come in four varieties, each sweetened with crystalline fructose and sucralose: B-Carotene, Magnesium, Vitamins and Minerals, and Vitamin C. The products are pleasant tasting and offer sound functional benefits, however, the labeling could be confusing to some consumers.
Aquadopa, the world’s first herbal supplement beverage to enhance dopamine function, is now on the shelves of Sprouts Farmers Market stores across the country.
Naturex has agreed to acquire 100% of the capital of Chicago-based Vegetable Juices who specialise in the production and distribution of natural vegetable ingredients.
Berentzen USA is proud to announce the launch of Berentzen Bushel & Barrel. Berentzen Bushel & Barrel is the result of blending two delicious traditional flavors – bourbon, America’s native spirit, and Berentzen’s world-renowned apple liqueur.
Rooibee Roo is a new line of rooibos tea drinks that are designed for kids and come in three varieties. Packaged in a small 8 oz. bottle, the product is sweetened with sugar, and contains natural fruit flavoring (mango in this case). Speaking purely from a flavor perspective, it’s certainly a nice tasting mango-flavored tea that feels pretty mainstream in style. However, as a kids product, we think it’s going to be an uphill battle.