Lumi Juice, a producer of cold-pressed, high pressure processed juice blends, has launched a trio of 2 oz. "shot" products. Formulated with a range of trendy and bleeding-edge ingredients (including turmeric and broccoli leaf), the juices are very well-executed and excellent addition to Lumi's portfolio.
At the 2015 Natural Product Expo West, Live Soda Kombucha unveiled the latest iteration of its packaging. Featuring a custom 12 oz. glass bottle, the new look is definite upgrade for the brand and, paired with what's inside the package, Live Soda has done well to attract more mainstream consumers.
The video coverage includes all of the speaker presentations from one-day event and also features FBU's first-ever pitch panel, in which three new brand owners submitted their business plans and elevator pitches to a group of veteran investors in a Shark Tank-esque setting.
Runa has extended its bottled line of guayusa products with Half & Half and Sweet Peach varieties. In addition to the new beverages, Runa has introduced a few tweaks of its label.
Koa’s Natural Olakino has taken a slightly different approach to its messaging than when it launched. Originally branded as “Koa Organic Water,” the core of the product is still 100 percent juice, including pomegranate, bamboo, mint, lime, amla fruit, annatto, guava, holy basil, red sea lettuce, lemongrass, carrots and lemon. In a nutshell, the company has processed and clarified the ingredients to create a product that looks like a bottle of water.
As far as the cold brew category is concerned, adding nitrogen, which has been done by a variety of coffee retailers (including Stumptown) for on-premise sales, is a twist that really sets this product apart from the other packaged products in the category.
CucuOne, which markets itself as an “English Cucumber Juice Drink,” is a USDA Organic and Non-GMO verified blend of water and cold-pressed English cucumber. This product, which is high pressure processed, comes in three varieties.
Pressed Juicery has released a couple new products to its line of cold-pressed juices. One is a seasonal beverage spiced with jalapeno pepper and the other infused with the uber-trendy ingredient, activated charcoal.
Drink Maple has unveiled a new look for its maple water brand. The redesign also comes with a couple new package options, including this one, a 12 oz. plastic bottle.
The “Pink Lotus” formulation of Lotus Botanical Elixirs is a carbonated drink that features a proprietary blend of functional ingredients. Labeled as a "balance supplement," it is, however, unclear as to the product's purpose.
Mo-Tea is a product that is brewed with organic moringa leaves, which are said to have variety of health benefits. From a taste perspective, the product, which is also made with blue agave, lime and spices, has a flavor that tastes similar to a lemon-flavored black tea.
In its recently released “The Why Behind the Buy” report, Acosta Sales and Marketing examines what drives consumers when they shop.
Presented as "Super Fruit Handcrafted Juice," Pura Fruta is a line of single ingredient juices that are cold-pressed and high pressure processed. Packaged in 12 oz. bottles, we think the brand has done well to position itself as a differentiated product in a rapidly expanding category.
The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water.