Posts by Staff

Review: truBrain

TruBrain is a unique product that was designed to offer consumers cognitive and energy benefits as a way to provide what it describes as “genuine focus” to users. It sounds like a very lofty goal, but fortunately the folks behind this are a team of UCLA-trained neuroscientists.

Review: Joni Juice

From our perspective, Joni Juice produces some of the better cold-pressed juices and smoothies that we've sampled. Yet while we really like the formulation of the products, there’s a bigger opportunity for the brand if its package design was given an overhaul.

Review: NüBrü Coffee

NüBrü Coffee markets a three-SKU line of cold-brewed and high pressure processed (HPP) coffee drinks. Packaged in 12 oz. bottles, it's first HPP and cold-brew coffee line that we've seen and, for us, the combined use of the processing methods results in some truly delicious beverages.

Review: Maté Bros

Maté Bros, which comes in an 8 oz. slim can, is positioned as a yerba mate “energy” product. Based on packaging and label, the product seems to be skirting around some of the same challenges that other yerba mate products have come to struggle with: is it a tea, an energy drink, or something else?

Review: LaCroix NiCola

LaCroix’s NiCola is a sweetener-, color-, and calorie-free sparkling water that is formulated with cola flavoring. Admittedly, our hopes were not high for this product, but after our first sip, we were quickly won over.

Review: dailyServing

DailyServing takes a novel approach to food and beverage, combining an approximately 4 oz. serving of juice with an identically sized snack. The juice, which is cold-pressed and HPP, is the more compelling part of the offering (maybe that’s just our jaded perspective as beverage folks).

Review: Mudra Mushroom

A line of green teas infused with mushroom extracts, Mudra Mushroom is certainly one of the more unique ready-to-drink tea brands on the market. All in all, we like the notion of a functional mushroom tea, but we feel as though the company needs to do more for the brand to really stand out to a broader audience.

Review: Green Mustache

Green Mustache has made a number of updates to its brand of kid-focused juice smoothies, which are blended with nutritionally dense ingredients like chia and kale. The beverages are now high pressure processed and packaged in a 12 oz. cylindrical bottle. Green Mustache has also added a couple new flavor varieties to its lineup

Review: Honest Tea Summer Refreshers Watermelon Lemonade

Honest Tea has extended its "Summer Refershers" line with a new Watermelon Lemonade variety. The product, which is made with 9 percent juice, including both lemon and watermelon juices (Honest Tea also includes natural flavorings and organic lemon extract), delivers a straightforward flavor: it almost tastes like something you’d make at home.