The latest Expo West show turned out to be the biggest on record with more than 60,000 attendees and over 160 beverage-related exhibitors packing the event. Marching through the vast halls of the Anaheim Convention Center, BevNET’s John Craven and Andrew Guard examine new and continuing trends seen at the show including new uses for coconut water, the growth of alkalized waters, natural energy, “refined” refreshment, and the increasing use of chia and oats in wellness drinks.Read the full article» Comment Count
With more than 100 beverage-related exhibitors and over 20,000 attendees, Natural Products Expo East returned to Baltimore after a three year stint in Boston. While Expo East lacked the thunderous atmosphere that Expo West enjoyed earlier this year, the show did feature a number of new and innovative beverage companies introducing products in growth categories like tea, coconut water and aloe juice, as well as several rebrands and repackaging efforts – most notably by Honest Tea.Read the full article» Comment Count
The new product season got off to a blazing start at Natural Products Expo West. Whether they were real introductions, re-introductions of products from earlier in the year, or soon-to-come products being poured from jugs, this year’s Anaheim-based show featured a veritable flood of new beverages for attendees to consider. We’ve created a video tour of some of the most interesting ones – and will be reviewing as many as possible in the days and weeks to come.…Read the full article» Comment Count
With more than 130 beverage companies buying booth space, and a few dozen more tramping the aisles, Natural Products Expo West provided a near-comprehensive look at the way entrepreneurial beverage brands are growing, and also served to underscore the vital nature of the natural channel when it comes to introducing new products. Even brands not necessarily considered “natural,” like FRS and Activate, took up booths to battle channel stalwarts like gourmet juices, full-leaf teas, and coconut waters for retail buyers’ attentions.…Read the full article» Comment Count
…Seattle, WA, March 2011 – Nuun, the pioneers of the portable, electrolyte hydration and a company dedicated to improving performance and health through hydration, announced recently 5 new flavors -Strawberry Lemonade, Fruit Punch, Tropical, Sweet Tea, Grape. Nuun has been actively promoting hydration since 2004.
These easy to use tabs, come in six flavors, contain no sugar, 7cal per 16oz drink, and come 12 servings per tube. Which at $6.50 retail equals a $.50 cent sports enchantment drink in your own bottle. Nuun’s unique combination of electrolytes (calcium, magnesium and potassium) promote proper hydration, helping your body to perform its
AURORA, ILLINOIS – MARCH 7th, 2011. For years, ABB’s Speed Stack® line of Intense Energy drinks has been impressing everyone from weight lifters to extreme sports enthusiasts with its formidable boost of alertness and mental focus. At just 5 calories with no sugar and no fat, what it lacks is equally impressive. Taking expectations to a higher level is the recently reformulated and repackaged Extreme Speed Stack®, which delivers 300 mg of caffeine from a wide range of stimulating compounds and extracts.
“Extreme Speed Stack® provides uncompromising energy and hydration support with less than a calorie per ounce and zero…
…FOSTER CITY, Calif., March 8, 2011 /PRNewswire/ — FRS® Healthy Energy® will launch new Healthy Protein and Healthy Energy formulas this April. The new lines will debut in a sleek, environmentally friendly re-sealable plastic bottle. Both products will be fueled by the patented FRS quercetin formula. Quercetin, recently granted GRAS (Generally Recognized As Safe) status by the Food and Drug Administration, is the natural energy-boosting antioxidant based in all FRS products. To date, FRS® Healthy Energy® products contain the highest level of quercetin (QU995) on the market.
Both innovative formulas were rigorously tested and highly preferred by consumers. The much
BOCA RATON, Fla., March 9, 2011 (GLOBE NEWSWIRE) — DNA Brands, Inc. (OTCBB:DNAX…) announced that Stephens Distributing Company, Inc. has joined a growing list of Anheuser-Busch distributors in Florida to now offer DNA products. Stephens Dist. services a portion of south Florida including sections of Broward County and joins a growing list of Anheuser-Busch/Budweiser distributors who have flocked to the highly acclaimed delicious tasting energy drink and DNA Meat Snacks, both favorites of the action sports community.
According to Darren Marks, Founder and CEO of DNA Brands, “Anheuser-Busch distribution houses have been launching DNA since we were recommended
…HENDERSON, Nev.–(BUSINESS WIRE)–On Friday, March 4, Team Ex Drinks Surfer Zoltan Torkos paddled out at his local Santa Cruz surf break Steamer Lane. Torkos, 29, of Santa Cruz, Calif., is known simply as “The Magician.” Coming from a long line of magicians, Zoltan possesses an uncanny ability to perform magic tricks on land and in the water. Torkos lived up to his name this past Friday when he became the first documented surfer to perform a kickflip on a surfboard.
“To Create Positive Change… One Ex, One Person, One Community at a time.”
The kickflip was originally a skateboard trick
Melville, New York, March 9, 2011 – Too much of a good thing can be just that – too much. Comax Flavors has made a specialty of developing strategic ways to mask the flavor of salt in applications where salt is a winning ingredient – such as sports beverages – but where overly salty flavor is a losing proposition.
Comax’s Sodium-Masking Flavors are natural, water-soluble ingredients that effectively eliminate the potentially unpleasant, salty taste of isotonic beverages, among other products, while emphasizing the sweetness inherent in the recipe. Sodium-Masking Flavors are also used in some juices, pharmaceutical products, dairy goods…
…LAS VEGAS, NV–(Marketwire – March 8, 2011) – General Nutrition Centers (GNC) has boosted the retail presence for XYIENCE in Canada, making XYPRO and XYMASS available in 171 of its stores from coast to coast.
XYIENCE and GNC, the leading supplement retailer in Canada, are kicking off the new relationship by offering GNC’s Canadian Gold Card members 30 percent off regular retail prices on all XYIENCE products from March 1 to April 30, 2011.
XYPRO is XYIENCE’s advanced protein complex product and XYMASS is a high performance lean mass gainer that’s a blend of proteins, carbohydrates and essential fats. Both
(Doylestown, PA) The Healthy Beverage Company Co-Founder Steven Kessler and his Steaz® Team are gearing up for a ZERO CALORIE roll-out at this year’s Natural Products Expo West, with introductions of new flavors and innovative new packaging. Steaz® will be located at Booth #2909 from 10:00 a.m. – 6:00 p.m. on Friday, March 11 and Saturday, March 12, and from 10:00 a.m. – 4:00 p.m. on Sunday, March 13.
The increasingly popular and industry leading line of Steaz® Zero Calorie Sparkling Green Tea, currently available in glass bottles only, will debut a new look in portable 12 oz cans (bottles…
Weston, FL, February 28, 2011 – h20®, the natural spring water in a revolutionary paper bottle, announces a marketing partnership with the new Paramount Pictures / Nickelodeon Movies animated feature film RANGO, which opens nationwide on March 4th. The RANGO themed h20® bottles are currently available at select retailers and online at Amazon.com through May 2011. h20® is supporting the partnership with a customized television commercial, print advertisement and online at http://www.h2OSpringwater.com/RANGO.… Directed by Gore Verbinski (“Pirates of the Caribbean”), the film stars Johnny Depp, Isla Fisher, Abigail Breslin, Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone,Read the full article» Comment Count
PALM BEACH GARDENS, FL–(Marketwire – March 7, 2011) – Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD…), an innovative beverage brand development company, announced that today it is launching its Phase III ® Recovery Drink in the New England market with the help of Entercom Boston. Through a partnership with Entercom, Phase III will be associated with two of the most beloved sports teams in the country, the Red Sox and the Celtics, while reaching over 10 million consumers in the New England market.
Phase III will be introduced through a completely integrated marketing campaign utilizing The WEEI Sports Radio
…Vitila Brands, a New York-based developer of alternative beverages has announced the release of Dream Dust™, a drug-free natural sleep aid sold in a two ounce liquid dose that is wholesale priced at $.69 per unit.
Dream Dust is currently available in every major airport outlet of the Hudson News chain, thousands of independent retail stores and is targeted to the 70 million Americans that report sleeping problems and frequently use over-the-counter pills and prescription medications.
The unique, drug-free formulation of Dream Dust™ eliminates the groggy side effects of common sleep aids and is competitively priced with national brand two-pill
ANAHEIM, CA – March 3, 2011 – Recently, Bioenergy Ribose® has been finding a lot of support from the media and medical professionals, with several recent mentions in First for Women and support from leading doctors including Dr. Reza Kamarei, Dr. Jacob Teitelbaum and Dr. Stephen Sinatra. At Nutracon and Natural Products Expo West 2011 Bioenergy Life Science, Inc. will be demonstrating that Ribose makes a great friend, with the release of new Ribose Plus prototype formulations and the launch of the brand’s Facebook page.
“Ribose makes a great friend because it mixes well with other supplements, and, because it…
…(Irvine, Calif., March 3, 2011) Just in time for the summer swimsuit season, Maayan, LLC, the southern California company that brought the healing power of flower essences to the U.S. functional beverage market, has launched MindEssential ME Slim Water, an all-natural, homeopathic water drink that curbs the urge to overeat so you can lose weight.
The product will debut at Natural Expo West in Anaheim, Calif., March 11-13, 2011, Hall E, Booth 5440.
The latest product in Maayan’s MindEssential brand that includes ME Relax Water and ME Confidence Water, ME Slim Water combines four flower essences with natural peach-mango flavor
IRVINE, Calif. (March 02, 2011) – Battles over broccoli may be a thing of the past with the introduction of a new line of organic nutritional shakes formulated specifically for children. Designed to fill the nutritional gaps left by picky eaters and active kids who don’t always consume enough nutrients, Orgain Healthy Kids contains 10 different organic fruits and vegetables, organic complex carbohydrates, 25 vitamins and minerals, and 8 grams of organic protein. Orgain… will introduce its new Healthy Kids line at Natural Products Expo West (Booth #2227), Anaheim, Calif., March 11-13, 2011.
Developed by Dr. Andrew Abraham, Orgain Healthy
Sensient Colors, LLC, a global leader in color for food and beverage applications, announces the addition of state-of-the-art aseptic packaging capabilities. Sensient Colors is well known for color innovation and proprietary technologies, including Fusion Precise Natural Colors.
Sensient Food Colors, St. Louis, Mo., a business unit of Sensient Technologies Corp., Milwaukee, made a capital investment to add aseptic packaging capabilities. This further defines the industry standard for best practices relating to natural color production. Aseptic packaging capabilities offer customers preservative-free colors that deliver maximum shelf life and enhance sustainability.
Packaging is now available in sizes more conveniently aligned with usage…
…Royal DSM N.V. the global Life Sciences and Materials Sciences company, today announces that it has successfully completed the acquisition of Martek Biosciences Corporation. The acquisition, announced on 21 December 2010, is the first major acquisition by DSM after its successful transformation into a Life Sciences and Materials Sciences company.
The acquisition, for a total consideration of about € 790 million (approximately US$ 1,087 million), is fully in line with DSM’s strategy for its Nutrition cluster (“continued value growth”) and adds a new growth platform for healthy and natural food ingredients for infant formula and other food and beverage applications,
…LycoRed, Israel, launches a novel line of crystal clear, soluble vitamin D3 perfectly suited to the beverage industry. This new product line is not only highly soluble but, most importantly, has extreme clarity and can be used in a wide range of beverages and liquid preparations, powdered beverages, and tablet or RTD formulas. It is especially suited for use in flavored or functional waters.
CapsuDar® D3 CWD dissolves instantly and stays stable across a wide range of pH levels. It is a microencapsulated, water-dispersible preparation that protects the normally fat-soluble vitamin against light, oxidation and acids which normally inactivate vitamin
Bellingham, WA – Feb. 22, 2011 – Sweet Green Fields (SGF), a leading producer of high purity stevia products and the first U.S. company to invent and commercialize high purity Reb A, marked another industry milestone with a successful commercial harvest of stevia grown in California. With more than a decade of U.S. stevia agriculture experience, SGF has both the experience and scale to provide a reliable stevia source to top North American food and beverage companies.
SGF’s substantial investment in plant breeding has resulted in the creation of numerous unprecedented 80% plus Reb A content stevia plants. This breakthrough…
Dan Holland, CEO of the Rising Beverage Company – more commonly known as Activate Drinks – has announced that Clay Howser, the manager of manufacturing engineering at Portola Packaging, will join the Activate team as Director of Operations on March 17.…Read the full article» Comment Count
KIAMESHA LAKE, NY–(Marketwire – February 24, 2011) – Boreal Water Collection, Inc. (PINKSHEETS: BRWC…) proudly welcomes another well-known company to its growing roster of Tri-State customers, while acknowledging each other’s area of expertise in providing quality products and consumer service. Following in the footsteps of Boreal’s increased marketing presence in New York City, this contract among others, will immediately increase its sales by 15 percent. As a direct result of Boreal’s marketing team’s latest success, new employees and a second production shift have been added to satisfy New York’s “thirst” for pristine “Leisure Time Spring Water,” and Premium PrivateRead the full article» Comment Count
…Los Angeles, Ca – (February 21, 2011) When Wolfgang Puck Iced Coffee made its Southern California debut at Universal Studios during Wolfgang Puck’s American Wine and Food Festival in 2009, some 2,500 food and beverage aficionados were able to taste it, giving it glowing reviews. In the LA area it can now be found in Whole Foods, Gelsons Markets, Bristol Farms, Henry’s Farmers Markets, Jon’s Markets and Wolfgang Puck Express Cafes including LAX. It is also in a number of CVS stores…the most recent being the one on the USC Campus which serves the student population that favors the product.Read the full article» Comment Count
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