Andrew Guard

Saint Louis, MO, February 24, 2011:  BigQuark LLC, a Saint Louis, Missouri company, is pleased to announce that its lead product BeautySleep™ is to be featured on ShopNBC March 7th, 2011.  BeautySleep™ is a 2oz. advanced dietary supplement that combines anti-aging compounds and cell-protecting anti-oxidants with sleep enhancers.  BeautySleep™ contains ingredients that are clinically proven to fight the signs of aging by maintaining skin elasticity and tone, slow the effects of aging and protect cellular and tissue health while providing a good night’s sleep.  BeautySleep™ does not require a prescription, has zero calories, no sugar and a floral mint flavor.…

CNBC’s “How I Made My Millions” goes behind the curtain to reveal how everyday people have taken ordinary ideas and turned them in extraordinary businesses. Companies that have surpassed that magic number of a million dollars.

Each of these entrepreneurs took a risk, believed in their dream and, thanks to a lot of hard work and a little luck, became millionaires.
“How I Made My Millions” puts the American Dream on display and shows you that it’s alive and well if you have the heart, the desire and the know-how to make it big.

EPISODE #4

HINT water – A…

PRINCETON, N.J. (Feb. 24, 2011) — Bai Brands (www.drinkbai.com…) announced today that Ken Sadowsky, a beverage industry leader who serves as executive director of the Northeast Independent Distributors Association (NIDA), has agreed to become an investor and advisor.

By mutual agreement, Kimball and SLT are ending their year and a half relationship in distributing Sweet Leaf Tea to major north Texas convenience and grocery stores effective at the end of February.
“It’s a great product, and we have enjoyed our relationship with SLT” said Kimball Smith, President of Kimball, “but our business models were beginning to diverge, and we have mutually agreed that we each shall find new business partners to assume each other’s responsibilities.” Kimball will continue to provide full distribution services to its Sweet Leaf Tea customers through the end of February.
“Kimball Distributing continues to…

February 21, 2011 – DynaPep® Energy, creator of the world’s first Supercharged Energy Micro-Shot today announced their sponsorship of professional MMA fighter, Hermes “The Unreal” Franca, who will battle in the Bad Blood 5 Battle in the Midwest this Saturday, February 26. The event will be televised on MTV3 March 5th.
Brazilian born Franca specializes in black belt Brazilian Jiu-Jitsu in the lightweight division. He earned his nickname, “The Unreal” from his fans and sports writers because of his aggressive, focused style of fighting. The former WEC (World Extreme Cage Fighting) champion will join other major names including Ray Lopez,…

…(SHREWSBURY, NJ) – February 21, 2011 — RelaxZen, Inc., the leading developer of relaxation products, has announced that RelaxZen DAY and RelaxZen NIGHT products are now available in approximately 200 ShopRite stores in New York, New Jersey, Connecticut, Pennsylvania, Maryland, Virginia and Delaware.
RelaxZen’s sleek, 2.5oz tapered bottles will be conveniently placed in the functional food aisle near the energy bars and other shots.
RelaxZen distribution in 2010 include Rite Aid (3,000+ stores), Duane Reade, Pilot Travel Centers, as well as a growing roster of regional grocery, C-Store, pharmacy chains, numerous single-store operations and specialty chains. Within a year of

HUNTINGTON BEACH, Calif. – Takeya’s healthy “drink making experience” takes center stage at the Natural Products Expo West, March 10-13 in Anaheim, CA when the company launches its all-new line of drink makers and serving containers.  The convenient system features Juice Makers, Cocktail Shakers, Fruit Infusion Jugs and hot/cold Tea Makers.  Environmentally friendly containers include a variety of airtight, leak-proof pitchers, carafes and pure glass water bottles.  Takeya’s fresh, innovative designs allow all Americans to create, serve and take-to-go their own fresh drinks in minutes.  More information is available at www.takeyausa.com….
Takeya’s unique approach to hydration features a simple,

LAS VEGAS, NV–(Marketwire – February 23, 2011) – Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy… to national status and giving it potential access to all 4,200 locations of the convenience store chain. The agreement comes on the heels of XYIENCE Canada renewing its agreement with Couche-Tard (parent company of Circle K and Mac’s) as a national brand in that country as well.
To gain national U.S. recognition, XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), built on its existing two-year relationship with Circle K. The new

…ÖLFUS, Iceland (February 22, 2011) — Icelandic Water Holdings ehf announced today that I-D Foods Corporation, Canada’s largest specialty food and beverage distribution company, will be the new master distributor in Canada of their award-winning CarbonNeutral® natural spring water Icelandic Glacial. This distribution deal arrives on the heels of a major increase in consumer demand for their premium water throughout Canada.
Through their advanced specialty distribution channels, I-D Foods Corporation will be able to increase sales of Icelandic Glacial bottled water and fulfill the demands of the rapidly growing consumer base while understanding the proper premium channels for which Icelandic

…With Delray Beach mayor Woodie McDuffie in the umpire chair, the match was light hearted, fun, and filled with humorous banter from McEnroe and Wilander as they played in this unique setting. Celsius Tennis on the Ave kicks off the Delray Beach International Tennis Championships which features the World’s only combined ATP Champions Tour & ATP World Tour Event featuring tennis legends and ATP professionals.
Celsius’ local champions came out to support the Celsius team and enjoy the event.  These customers came to life from Celsius’ website where they appear under a section titled “Real People – Real Results. “

Scottsdale, AZ (February 18, 2011) – Dan Schweiker, Co-Chairman of China Mist Brands, Inc. is pleased to announce of the addition of Joseph Jacober as President, and that an Advisory Board has been established to help propel China Mist Brands as they grow both their foodservice and consumer products.
Joe Jacober was President and CEO of Branding Ranch, a brand development and marketing consulting company focused on consumer products industries.  In 2006, Jacober founded Innovative Brands where he successfully negotiated and led the acquisition the Pert Plus shampoo and Sure antiperspirant brands from Proctor & Gamble and subsequently sold them…

DynaPep® Energy creator of the world’s first Supercharged Energy Micro-Shot today announced that they have extended their distribution channel through a new agreement with Harris Teeter, Inc. Teeter serves North Carolina by operating grocery, frozen food and perishable distribution centers.
DynaPep® CEO Lisa Krinsky believes the new relationship will improve the distribution of the DynaPep® brand exponentially. “Through Harris Teeter’s network of store outlets, DynaPep® will strengthen its presence in the high end convenience market. Harris Teeter has demonstrated a commitment to customer service and intelligent growth; we are pleased to partner with them. Our customers now have many more…

CONCORD, Mass.–(BUSINESS WIRE…)–Welch’s, a cooperative of 1,150 family-farmers and the world’s leading marketer of Concord and Niagara grape-based products, today announced the appointment of William G. Barker III, Senior Vice President and Chief Financial Officer, Federal Signal Corporation, to its Board of Directors. As one of five external directors, Bill will use his extensive beverage industry expertise as well as his strategic financial planning skills to help guide Welch’s to achieve its short and long-term strategies for continued success.
“Bill’s experience is rooted in building a strong financial foundation”
“Bill’s experience is rooted in building a strong financial

…Boulder, CO (PRWEB) February 17, 2011 In light of recent media focus on energy drink health concerns, ZUN Energy Drink has issued a statement on the company’s high quality and innovative Brain Boosting Energy® product line.
ZUN is a powerful, proprietary energy-plus drink that includes natural sugar and caffeine, along with co-enzyme Q10 & choline designed to promote instant and sustainable energy with improved mental focus. The drink also contains 500% DV of B12 and 100% DV of C, B6, and vitamin E. Packed in a one of a kind ‘retro style’ rocket bottle, ZUN is hard to miss and

NEWPORT BEACH, CA–(Marketwire – February 17, 2011) – NutriPure Beverages, Inc. (PINKSHEETS: NBVG…) announced today that the company is continuing its investigation and testing of a new bio-degradable bottle in preparation for the upcoming launch of its Nu2O product line. The company plans to make the announcement as to the outcome of this study as soon as possible. NutriPure’s preference is to have this bottle available prior to its initial launch of the Nu2O product line. The company continues to make strides in its efforts to get this product to market as soon as possible and is very optimistic

PALM BEACH GARDENS, FL–(Marketwire – February 18, 2011) – Attitude Drinks (OTCBB: ATTD…), an innovative brand development company, announced today that the Company has completed delivery of its first shipment of Phase III® Recovery Drink to Lone Star Distribution (“Lone Star”), pursuant to a previously announced distribution agreement between the two companies. With product in-hand, Lone Star has begun marketing Phase III in both Vanilla and Chocolate flavors to it’s over 5,000 retailers. Lone Star’s warehouses are located in Texas, Florida, Georgia and Connecticut, with a satellite office in New York.
One of the nation’s leading distributors of sports

SAN DIEGO Calif., (February 17, 2011) – San Diego based GBomb LLC., makers of the 10.5 oz grombomb healthy rehydration, is proud to announce its distribution partnership with the San Diego based premium beverage distributor John Lenore & Co.  John Lenore & Co. will service the entire San Diego County.
“We are extremely excited to carry grombomb which is a segway into a new category for us. Welcome to the Family”!  states John Lenore & Co. VP of Sales Sean Nichols.
“Many new items come around but very few with the passion and energy that grombomb has shown.  When the…

Princeton, NJ (February 17, 2011) – Bai Brands (www.drinkbai.com…) has added Bai5 Congo Pear to its award-winning line of low-calorie, antioxidant-rich drinks.  Bai natural beverages offer bold fruit flavors infused with one of nature’s most powerful, yet unfamiliar, sources of antioxidants: the fruit of the coffee bean.  Bai is the first functional drink brand on the market based solely on the coffee “superfruit.”
Congo Pear is one of four varieties of Bai5, a product line that contains only 5 calories per serving due to the use of the organic sweetener Stevia.  Bai5 drinks such as the new Congo

LOS ANGELES, CA–(Marketwire – February 16, 2011) – Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP…), maker of top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with SPIKE Beverage LLC, a full-service direct store delivery distributor of premium non-alcohol beverages with six offices throughout the state of Arizona. Under the agreement, SPIKE has agreed to begin distributing Reed’s and Virgil’s brands in all retail channels, large and small.
Bill Osteen, Senior VP of Business Operations for SPIKE, stated, “SPIKE Beverage is extremely excited with its new partnership with Reed’s, Inc. We have

KIAMESHA LAKE, NY–(Marketwire – February 16, 2011) –  Boreal Water Collection, Inc. (PINKSHEETS: BRWC…) continues to open accounts in the New York area as its in the process of finalizing a “Master Agreement” with a major distributor to the Kosher Community. Recognizing Boreal Water’s commitment to excellence and keeping in mind certain customers confidentiality concerns, Boreal can publicly disclose that it has added to our distinguished roster of clients the following accounts: Jumeirah Essex House (winner of “World Travel Awards 2010″ as North America’s leading Business Hotel), Penguin Publishing (U.S. affiliate of the internationally renowned Penguin Group), one of

Selling energy drinks to children has been a hot topic in the media lately (there are stories like this… almost daily), with most of the press being of the opinion that children should not be consuming energy drinks.  Grom Bomb takes a proactive approach to this subject, with a caffeine free formulation that’s designed to deliver hydration and energy without the use of caffeine.  Grom Bomb is specifically targeting kids that are part of the action sports segment — a place that has been a very popular segment for energy drink offerings.  

February 15, 2011— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral…® premium natural spring water Icelandic Glacial, announced today a partnership with Voilà to provide  160 tons of water to aid in Haiti’s Earthquake relief efforts. This marks the fourth major donation from Icelandic Glacial, totaling 440 tons of water and nearly one million dollars of product value that have been provided by the company’s “Water For Life” foundation.  The water will be distributed by Voilà to beneficiaries in tent camps operated by Yele Haiti, Partners in Health
and J/P HRO.
“With the outbreak of cholera and

A round up of what’s going on in and around the beverage industry for the first half of the week.…

STAMFORD, Conn. (Feb. 14, 2011) — The Coca-Cola Company and Keep America Beautiful, Inc. (KAB) today announced the Coca-Cola/KAB Recycling Bin Grant Program, an effort designed to promote and support community recycling.
Grant recipients receive both donated recycling bins and expertise on how to set up recycling programs from Keep America Beautiful. This Bin Grant program is part of KAB’s larger Public Space initiative, an effort among KAB and its sponsors, such as Coca-Cola, to enhance the access to and convenience of recycling away from home. The grant program is also part of a $60 million investment by The Coca-Cola…

A round up of what’s going on in and around the beverage industry for the second half of the week.…