Brad Avery

Posts by Brad Avery

Press Clips: Philadelphia Soda Tax Sparks Massive Sales Decline

Stores report as high as 50 percent drop in soft drink sales following implementation of Philadelphia's controversial "Soda Tax" in January, Pressed Juicery announces new Boston-area location, and a U.K. study hospitalizes students with caffeine equivalent of 300 cups of coffee.

B-Tea Expands Into California with Shelf-Stable Kombucha

After signing with Big Geyser to distribute its line of shelf-stable kombuchas in New York, B-Tea Kombucha is working to form partnerships with as many as a dozen distributors to continue expanding the brand’s presence throughout the country, including a launch in California this month.

PepsiCo Agrees to Change Naked Label in Settlement

As a result of a settlement with the Center for Science in the Public Interest (CSPI), a consumer watchdog group, PepsiCo agreed last week to make several changes in the labeling and marketing of its Naked juices and smoothies. In October CSPI alleged that the labelling of Naked products misled consumers about their nutritional value and ingredients.

In the Courtroom: Class Action Against Odwalla Can Move Ahead

In the courtroom this month: A class action against Odwalla can move ahead after a judge declined a request to toss the case, Pennsylvania's state Supreme Court declines to hear the "soda tax" case, and POM Wonderful accuses Wonder Fuel of "forum shopping" in trademark infringement allegations.

Campbell Seeks to Reinvigorate Bolthouse After Sluggish Quarter

The Campbell Soup Co. is struggling to rebound after it reported Friday that quarterly sales had declined across its beverage portfolio. The company is particularly focused on reinvigorating sales of its Bolthouse Farms Protein PLUS line following a tumultuous recall last June.

Ripple Takes Aim at Legislation, Nut Milks in New Campaign

Not willing to sit idly as U.S. legislators seek to create and enforce tight, dairy-based definitions for the word “milk,” Ripple Foods launched a new digital media campaign this week that offers its take on the drink’s standard of identity.

Health Leads the Way in PepsiCo Q4 Growth

PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.

5-hour Maker Ordered to Pay $4.3M in Lawsuit

Living Essentials, maker of 5-hour Energy, and its venture capital arm Innovation Ventures were ordered to pay nearly $4.3 million in penalties and legal costs following a trial in Washington in which a judge found the company in violation of the state’s Consumer Protection Act.

Coke Year-End Investor Call Assures "Future for No Calorie"

Incoming CEO James Quincey told investors during its Q4 and year end results conference call Thursday that zero-calorie sparkling beverages and smaller package products will be a focus area for the company over the next two years.

Class Actions Target Alt-Milk Nutritional Standards

Last week two leading alternative milk producers were hit with class action lawsuits alleging their products falsely claim to be equally or more nutritious than dairy milk, one against WhiteWave Foods, producer of Silk, and another against Blue Diamond Growers, producer of Almond Breeze.

Distribution Roundup: Juice Served Here Taps Health-Ade

Health-Ade Kombucha is now on tap at 12 California Juice Served Here locations, Liquid I.V. secures distribution in six new states and the District of Columbia, Long Island Iced Tea Corp. heads to Colombia.

C-Store Survey: Monster's Mutant Off to Rocky Start

Slow sales during last year’s Q4 launch of Monster Energy’s Mutant have weakened retailer expectations for the company’s new “super soda” Mountain Dew competitor, according to Wells Fargo Securities’ latest “Beverage Buzz” convenience store report.