Hannah Crum

Posts by Hannah Crum

búcha, Under New Veteran, Tries for Second Place

Looking to shed "promising upstart" status in favor of a seat at the big kids' table, búcha live kombucha has named veteran natural foods and beverage exec Ron Lloyd as CEO. The move, made quietly last spring, has already paid dividends, as the company’s new distribution strategy has recently pushed internal growth expectations up 30 percent for 2011.

The Kombucha Crisis: One Year Later

One year later, last summer’s withdrawal proves more hiccup than handicap. For a nascent beverage category like Kombucha, there’s not a much bigger crisis than having all major brands disappear from store shelves, just as growth appeared headed for warp speed. Everything was lining up in favor of the category. With a clear market leader in GT’s Kombucha and Synergy, a number of creative brands and established beverage companies crafting their own offerings, swelling grassroots support for healthier beverage choices, including a strong home-brewing community, and a massive distribution pipeline via Whole Foods and UNFI, Kombucha seemed on the verge of a breakout.

Kombucha on Demand? BAO Fresh Kombucha to try Delivery

Call it the country’s first Probiotic Delivery Service. New York City-based BAO Fresh Kombucha has announced plans for a new direct-to-consumer delivery service for their healthy beverage line. BAO (which…

With AP5, GT’s Kombucha Goes Over-21

GT’s Synergy Kombucha & Organic Raw Kombucha has begun distribution of their AP5 product line, or “Above .5%,” in Southern California markets. The debut of AP5, the first kombucha to…