John Craven

Posts by John Craven

BevNET Podcast Ep. 4: Downloading With The Founder of Juicero

In this podcast, BevNET CEO John Craven interviews Doug Evans, the founder and CEO of Juicero, a new high-tech countertop juicing machine. Evans discusses the development of Juicero, its introduction to the market and how it fits into the expanding landscape for cold-pressed juice. He also responds to criticism about the unit’s price tag ($700) and talks about his long-term vision for Juicero.

BevNET Podcast Ep. 2: Juice Served Here, There and Everywhere

In this edition of the BevNET podcast, Alex Matthews, the co-founder and CEO of Juice Served Here, discusses the thriving market for cold-pressed juice in Southern California -- “there’s probably going to come a moment when there’s a juicery on every street corner here in L.A.,” he says -- and why he believes “staying true to your mission” will be the key factor for success among the growing range of juice companies in the region.

Expo West 2016 Video: An Interview with WTRMLN WTR Founder Jody Levy

Having raised millions in new capital, WTRMLN WTR is pressing forward with brand-building and marketing initiatives as well as a new sourcing partnership to support growing distribution of the cold-pressed, high pressure processed juice.

20 Years of BevNET and a Product Review Overhaul

Seeing as how 2016 marks the 20th anniversary of BevNET’s existence as a platform and community for the beverage industry, it seems like an appropriate time to change up the format of our flagship content: product reviews.

Expo West 2016 Video: Just Add Fizz

As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.

Expo West 2016 Video: GoodBelly's Probiotic Pipeline

In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”

Expo West 2016 Video: Nut Milk Trends

From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.

Video: Key Takeaways and Product Discoveries at Expo West 2016

In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.

Expo West 2016 Photo Gallery - Part 2

Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.

Expo West 2016 - Day 1 Photo Gallery

In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.

Video: Purity Organic Eyes Super-Premium Launch For New Tea Line

In an interview with BevNET, Purity Organic president Dave Minnick explained that the genesis of the teas sprung from New York beverage wholesaler Big Geyser, which distributes the company's juices in the region.

Video: Cocktail Mixers, Craft Soda Shine at 2016 Winter Fancy Food Show

Yes, the Fancy Food Show has evolved. Yes, it now attracts food and beverage products not traditionally viewed as “specialty.” But make no mistake: the event is still a showcase for decadent and unique flavors, and the 2016 winter edition didn’t disappoint.

2016 Winter Fancy Food Show: New Product Photo Gallery

In the following gallery, culled from our social media coverage of the Fancy Food Show, we offer a comprehensive look at new products and brand updates from beverage companies exhibiting at the event.