John Craven

John Craven

Bio

As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry. He serves as the Editor-in-chief of BevNET.com and the Editorial Director of Beverage Spectrum Magazine, overseeing their day-to-day operations. John is a graduate of Boston College with a BS in Marketing and Computer Science.

Posts by John Craven

Video: Expo West 2014 – Health-Ade Adds Kombucha Vet as Operations Chief, Ramps Up Production

In this video, filmed at Heath-Ade’s booth at Natural Products Expo West 2014, BevNET CEO John Craven speaks with co-founder Daina Trout about the company’s frugal deployment of capital, its production strategy and why an increase in manufacturing requires a slow and steady approach. Trout also discusses the target market for Health-Ade, why the kombucha category can pull from other beverage segments and new distribution of its beverages.