Sometime in the winter of 1996 — it’s been so long I don’t even remember the exact date — BevNET.com went online.
A lot has changed since then…our URL (it started as “thebevnet.com”, just like “thefacebook.com” – movie inquiries are welcome) … our team (we didn’t have one, just me, a thirsty college student)…and the industry we cover (who could have imagined that gourmet root beers and Snapple knockoffs would have morphed into energy shots, kombucha, and coconut water).
In any event, since the start of the new year marks our fifteenth anniversary, we decided that it was time to…
RelaxZen, Inc., the marketer of the relaxation shots of the same name, has announced the resignation of its CEO and co-founder, Nick West. The other co-founder (and “Chief Zen Officer”), Brent Sonnek-Schmelz, is remaining with the company as its new CEO.
According to the co-founders, money troubles and personality differences – the pair have a 20-plus year age difference – exacerbated by the stress of running a startup led to West’s departure.
“We mutually agreed that it was in the best interest to have one person steer the ship,” West told BevNET in a telephone call. “Brent is a very…
Activate is a product that has intrigued me since I first saw a picture of a mockup bottle in Beverage Digest in early 2008. The product, which uses a cap dispenser to mix the flavor and nutrients at the time of consumption, is, at least in my opinion, the best-executed product to use this type of cap, selling the benefits of the cap (aka bioavailability) rather than the gimmick of watching stuff drop into the bottle of water below. Plus, it’s hard to pass over a story that starts with “Son of Former Disney CEO Eisner Launching New Beverage” –Read the full article» Comment Count
by John Craven
On a recent visit to New York City, I had a chance to sit down with Vita Coco co-founder and CEO Mike Kirban at the company’s 14th street office.
2010 has been a bit of a rollercoaster ride for Vita Coco, but ultimately it has ended up being what Kirban emphatically calls “an incredible year.” Coming off a year that really established the category as more than just a fad (a BevNET Best of 2009 Award didn’t hurt either), momentum was already high. However, big production issues loomed, with the product virtually disappearing from the shelves in…
Harmless Harvest, whose products debuted at Expo East in October, is one of those new beverage lines that’s sure to be talked about during its official launch, which is scheduled for early 2011. They’ll be the first to market with a USDA Organic certified coconut water — and with the coconut water category rapidly growing, it’s something that probably couldn’t be launched at a better time.
But in talking to founders Justin Guilbert and Douglas Riboud one quickly understands that Harmless Harvest didn’t set out to be just a coconut water company — in fact, the pair were extremely surprised…
Watertown, MA, December 3, 2010 – Following the announcement of its fourth consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the return of a free, live high definition video stream from the event on December 6 & 7.
Live HD video of selected sessions will be streamed from BevNET Live Winter 10 in Santa Monica, CA on Monday, December 6 and Tuesday, December 7. The event runs from 9AM PST – 5PM PST both days. Check the BevNET.com web site on these days to see which sessions are streamed. The presentation of BevNET's Best of 2010 Awards will…
by John Craven
On a recent trip to Las Vegas, I had a chance to stop by Ex Drinks, a self-described marketer of “beneficial beverages.” Ex Drinks sells products across several categories including energy, relaxation, enhanced water, and bottled water; the company operates as the licensee of a UK-based brand owner, the Extreme Sports Company.
License owners Otho and Deborah Behr are a husband-and-wife team. Otho’s family started and sold the Behr Process Corp., the makers of the well-known Behr line of paints; as a result, he says, “we don’t have to work, but we love to work.”
by John Craven
When it comes to the state of the economy, the job market and, more specifically, its losses and gains, are key indicators of how things are going. So, in looking at the beverage economy, it seemed appropriate to pay a visit to Josh Wand at BevForce, a career network and executive placement agency for the beverage industry, to discuss the state of the job market for our industry.
Wand, who launched BevForce only a few years ago, is right in the thick of it. His firm’s job board and his executive placement division work with beverage companies…
“Doctor developed” seems to be a statement that is turning up on beverage labels on an ever-increasing basis. Nawgan, a “brain beverage,” was indeed developed by a doctor, but it features an interesting, and important point of difference: in the case of Nawgan, the function of the drink is exactly in line with the doctor’s area of expertise.
In speaking with Nawgan creator Dr. Robert Paul, a clinical neuropsychologist with specialty training in the area of adult brain function, it becomes almost immediately obvious that this isn’t someone trying to capitalize on the growing trend of drinks that are designed…
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The “Ethnic Beverage” label can cut both ways for a start-up: while it implies the upside of an immediate audience and an easy-to-understand focus, it also often limits retailers’ perceptions of the breadth of a product’s appeal.
In the case of Bonadea, a line of authentic Mexican style aguas frescas, co-founder Arnold Ventura is trying to use ethnic to his advantage while limiting the down side. While Ventura and his business partner, Jose Domene, are relying on their Mexican heritage to carefully select and formulate the flavors that make up the Bonadea line,…
If there are two things that are certain about Rob Ehrlich, founder of Rob’s Really Good and creator of the popular line of Pirate’s Booty Snacks, it’s that he speaks his mind and is not afraid to make changes when he sees something that he doesn’t like. These are the sorts of things that can keep a person – and company – very busy. For Ehrlich and the Rob’s Really Good company and brand, things don’t stay static for too long.
Let’s look at the last three months: Back in July, Rob shook up his sales team, having quickly come…Read the full article» Comment Count
One of the most interesting parts of what we do here is seeing entrepreneurs try to bring their ideas to life. In many cases, you can tell right from the get-go whether these ideas will sink or at least get the chance to swim. This isn’t because we have some sort of radar for good or bad ideas (although we like to think so in our product reviews, of course), but because the drive and passion of the entrepreneur – or lack thereof – is something that is often times pretty easy to read.
Such is the case with ZUN…Read the full article» Comment Count
SEPTEMBER 8, 2010 – Watertown, MA – BevNET.com, the leading publishing company for the non-alcoholic beverage industry, is expanding its coverage platform into craft beer with the official launch of Brewbound.com….
Brewbound.com will cover new product introductions and provide reviews of new products. In addition, the site offers an extensive product description, photo, and brewer database: currently, it includes 7,000 products that are available in the U.S. market.
Beer is not a new space for BevNET.com; its print publication, Beverage Spectrum Magazine, has been covering the category since its inception in 2003. The company has had advertising relationshipsRead the full article» Comment Count
SAN CLEMENTE, CA – They’ve been busy growing their acai business for the past decade, but a recent meeting with Ryan and Jeremy Black, brothers and co-founders of Sambazon, revealed a new sense of excitement around their belief that something big is about to happen for the brand.
In one sense both Sambazon – and the acai category as a whole – has been out of the limelight this year while industry eyes have turned to the fast-evolving coconut water business. But that’s not because the category or brand has faltered, according to the Blacks. With Sambazon, they say, they’ve…Read the full article» Comment Count
Watertown, MA, June 3, 2010 – Following the announcement of its third consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the introduction of a free, live HD video stream of the June 8th main event. The live high-definition video will be streamed from New York City on Tuesday June 8, 2010 from 8:30 am – 5 pm ET.
“We are pleased to be the first beverage industry conference to provide a live video feed,” says John Craven, founder and President of BevNET.com. “A video can never truly replace attending the event, but we hope that offering BevNET Live…Read the full article» Comment Count
By John Craven
As part of our commitment to covering the beverage industry, we often write about packaging and consumer attitudes toward environmental responsibility. What we have seen is that those attitudes are having a lingering effect: a recent industry survey we conducted determined that an increasing number of beverage marketers are embracing, or plan to embrace, eco-friendly and/or socially conscious concepts into their products, as well as in their ongoing operations.
I thought that the news that the industry was stepping up and taking environmental concerns seriously was encouraging. And it has also made it clear that BevNET and…
By John Craven and Adam Stern
2010 Winter Fancy Food Photo Gallery…
The 2010 Winter Fancy Food Show took place at the Moscone Center in San Francisco from January 16-19, showcasing over 40 beverage companies and their brands. While there were fewer new brand introductions and product line extensions than last year’s winter show, the companies in attendance reported very favorable results over the course of the three days. Foot traffic in general was high and the caliber of attendees excellent, which ranging from high-end independent café owners to regional Costco beverage buyers looking for all-natural and better nutritional products
By John Craven
With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales — before it will invest in a company.
Deryck van Rensburg, president of The Coca-Cola Co. Inc.’s Venturing and Emerging Brands unit, offered that developmental threshold, as well as other insights Tuesday, into how Coke uses his group to address the fast-moving entrepreneurial beverage scene.
van Rensburg told a crowd of 300 beverage company executives gathered at the BevNET Live conference in Santa Monica that, while his company controls the…
By John Craven and John McKenna
A partnership between BevNET.com and Zenith International saw
the launch of a new era in beverage industry conferences last week when they
co-hosted InnoBev U.S. at the Parker Meridien Hotel in New York City.
The sold-out event drew an audience of about 140 industry
professionals and novices for networking between presentations from some of the
most prominent names in the industry.
Jones Soda Co. founder Peter Van Stolk explained how and why
to embrace internet viral marketing. Sweet Leaf Tea founder Clayton Christopher
told the story of his
Alright, in a BevBlog first, I have to disagree with my colleague, Matt Casey, and his post on the series “Bobby G: Adventure Capitalist” which features Clearly Canadian as an integral part of the show.…Read more»
Beverage industry veteran Mike Schott, 59, passed away yesterday, succumbing to an almost 2 year battle with brain cancer.…Read more»
Now that Glaceau is officially part of the Coca-Cola Company, Pepsi has taken its first shot at the popular brand of vitamin enhanced waters with a new TV commercial spot:…Read more»
We know a lot of consumers love Red Bull, but Samer Bader, 31, of Glen Ellyn, IL really loves Red Bull. So much so, in fact, that on two separate occasions he hijacked two trucks filled with Red Bull. He netted over 800 cases of the stuff.…Read more»
Fortune just put out their 2007 “Dumbest Moments in Business” list. Featuring 101 items, the list features only one beverage related “winner”: Cocaine Energy Drink.…Read more»
Back in the summer of 1996, I met Peter Van Stolk on the steps of the “Gourmet Garage”, a trendy grocery store in Manhattan’s SoHo district. Decked out in black Jones attire, Peter had just finished an in-store sampling of the Jones CSD lineup and he was pretty pumped….No surprise for a guy who was always working some sort of creative angle to sell his product. In this case, the then unique flavors, such as Strawberry Lime, sold well in this hip part of town (at least by my recollection). …Read more»
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