John Craven

Posts by John Craven

Video: Expo West 2014 – Health-Ade Adds Kombucha Vet as Operations Chief, Ramps Up Production

In this video, filmed at Heath-Ade’s booth at Natural Products Expo West 2014, BevNET CEO John Craven speaks with co-founder Daina Trout about the company’s frugal deployment of capital, its production strategy and why an increase in manufacturing requires a slow and steady approach. Trout also discusses the target market for Health-Ade, why the kombucha category can pull from other beverage segments and new distribution of its beverages.

Video: A Recap of Expo West 2014 — Examining Whole Foods’ Dynamic Impact on Non-GMO Certification; Emerging Trends, Innovation and Categories

Here’s a math problem for you: if the show floor at Natural Products Expo West 2014 encompassed over 1 million square feet, how big do you think the proverbial elephant in the room (in this case, the Anaheim Convention Center) would have to be? Gargantuan, for sure, and for beverage exhibitors at the event, it was clear that the mammoth in the room is known as Whole Foods. The clout and sway of the natural grocer was in full display at Expo West.

Video: Beverage Intros, Rebrands and More at the 2014 Winter Fancy Food Show

With several intriguing product debuts and packaging updates from a number of the 50 beverage brands represented at the show, including Hint, Purity Organic, Califia Farms, ITO En and Q Drinks, attendees caught a glimpse of new beverage trends and innovation that are likely to remain on a steady course throughout 2014.

Video: Suja CEO Church – New Essentials Line Will be “Scale Driver”

With a major round of investment in hand, Suja is set to launch a third line of cold-pressed/high pressure processed juice products, one that CEO Jeff Church hopes will catapult the brand into mainstream consciousness and attract a broad base of consumers.

Video: A Behind-The-Scenes Look at Evolution Fresh’s New $70 Million Juicery & Interview with Founder Jimmy Rosenberg

In recent interview filmed on location at the company’s vast headquarters and juicery in Rancho Cucamonga, Calif., founder and "Chief Juice Officer" Jimmy Rosenberg sat down with BevNET CEO John Craven for a wide-ranging interview in which Rosenberg offers his views on the rapid emergence of the cold-pressed juice category -- and its impact on the overall juice market -- as well as his long term vision for Evolution Fresh.