John Craven

John Craven


As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry. He serves as the Editor-in-chief of and the Editorial Director of Beverage Spectrum Magazine, overseeing their day-to-day operations. John is a graduate of Boston College with a BS in Marketing and Computer Science.

Posts by John Craven

AriZona Lets Facebook Fans Vote on New Flavor; BevNET TV’s First Taste Sampling

In celebration of their 20 year anniversary, AriZona is offering the chance for their fans to vote — via Facebook — on one of three new flavor concepts that they’ve created. Since it would be impossible to have every fan that votes try the flavor samples (and what fun would it really be to just vote based on the name of a flavor?), AriZona asked a variety of people, including food writers, celebrity chefs, random consumers on the streets of New York, and yours truly, to work as “Flavor Panelists.”

PepsiCo Reports Q4 and Full Year 2011 Results; Announces Strategic Initiatives for 2012

This morning, PepsiCo announced that it would be trimming 8,700 employees — 3 percent of its global workforce — as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results. Goes Mobile

Today, I’m pleased to announce the official launch of the mobile version of With over 10 percent of’s traffic in 2011 coming from mobile devices (and we suspect…

BevNET TV: A Recap of Expo East 2011

With more than 100 beverage-related exhibitors and over 20,000 attendees, Natural Products Expo East returned to Baltimore after a three year stint in Boston. While Expo East lacked the thunderous atmosphere that Expo West enjoyed earlier this year, the show did feature a number of new and innovative beverage companies introducing products in growth categories like tea, coconut water and aloe juice, as well as several rebrands and repackaging efforts – most notably by Honest Tea.

Beverage Industry Veteran Ed Slade Passes Away

This morning, BevNET received the very sad news that Ed Slade has passed away after a battle with cancer. Ed’s time in the industry will not be forgotten, having worked with a host of food & beverage companies both big and small, including ConAgra, Group Danon/Evian, FIJI Water, Twelve Beverages, and Owater. His biggest and most impressive feat came during his tenure at FIJI, where, as President and COO, he led the brand from being its startup roots into what eventually became the number one bottled water in the US.

BevNET Announces First-of-its-kind “New Beverage Showdown” Competition at BevNET Live Summer 11; Sponsored by VEB

An exciting competition at this summer’s BevNET Live in Manhattan will allow one new beverage brand to win $5,000 in cash and other prizes valued at $15,000 – as well as gain valuable exposure and advice – as part of the New Beverage Showdown, a two-day live product and plan review debuting at this summer’s BevNET Live in Manhattan. Sponsored by VEB, a business unit of Coca-Cola North America.

WSJ: Coke in Talks to Acquire Monster Beverage

Breaking news as the Wall Street Journal has reported that Coca-Cola is in talks to buy Monster Beverage. The energy drink giant has a market capitalization of more than $11 billion and would be the largest brand acquisition for Coke. Shares of Monster Beverage have skyrocketed on the news, fluctuating between $75 and $79 per share.

BevNET TV: Trends and New Products at Expo West 2012

The latest Expo West show turned out to be the biggest on record with more than 60,000 attendees and over 160 beverage-related exhibitors packing the event. Marching through the vast halls of the Anaheim Convention Center, BevNET’s John Craven and Andrew Guard examine new and continuing trends seen at the show including new uses for coconut water, the growth of alkalized waters, natural energy, “refined” refreshment, and the increasing use of chia and oats in wellness drinks.

Beverage Spectrum is now BevNET Magazine

We’re pleased to announce that as of December 2011, we are changing the name of Beverage Spectrum to BevNET Magazine. The start of a new year seemed an appropriate time to extend the BevNET brand, which you already know from our digital offerings and from BevNET Live, our conference series, to include the print side of our business. We also plan to enhance BevNET Magazine to offer expanded coverage of the supplier and product development components of the beverage business, as well as the growing craft beer industry, while maintaining our focus on new product coverage, trends and innovation.

Attention Startup Beverage Companies: Application Deadline for the New Beverage Showdown 2 is Wednesday, November 9

If you operate a new beverage company (meaning your brand is less than 1 year old), the New Beverage Showdown 2, which is taking place at BevNET Live Winter 11 on December 5 and 6, is your chance to get your brand in front of the industry (What is the New Beverage Showdown 2?).  However, the deadline to apply is rapidly approaching, with applications due by this Wednesday, November 9.  Aside from exposure to our audience of investors, distributors, and other industry professionals, there’s $5,000 in cash going to the winner.  Click the link below to apply now.  Questions?  Feel free to contact me via email.

Video: Interview with Hint Water’s Theo and Kara Goldin

It’s been a big couple of years for husband-and-wife team Theo and Kara Goldin. Their company, Hint, which produces unsweetened essence waters, has doubled year-over-year sales, is nationwide in Starbucks, and has a product that’s well positioned at a time when more and more consumers are seeking natural, low-sugar beverage options. But that wasn’t always the case for Hint.