John Fischer

John Fischer

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John has almost a decade of experience in sales, account management, and customer support. John is a graduate of Virginia Tech, majoring in Management Science and Decision Support Systems. John is an avid photographer and helps BevNET with photography at BevNET Live and other events. Visit his photography website at

Posts by John Fischer

Winter 2012 Fancy Food Show Recap

The Winter 2012 Fancy Food show in San Francisco wrapped up this past Tuesday afternoon; while the overall number of beverage companies was light for the third year in a row (approximately 40), the stalwarts seeking specialty channel retailers and distributors were present – sparkling juices and juice, gourmet sparkling and still waters, coconut waters, coffee and teas, and gourmet CSDs. As in previous years, exhibitors said they were pleased by the density of the foot traffic and “meetings” with large influential retailers and wholesalers walking the aisles.

Body Armor Launches in San Diego

Already distributed in several markets along the West Coast, Body Armor, a new highly functional beverage, recently launched in San Diego. As the company is planning for a nationwide rollout…