All of these natural functional products are available in beverages right now: and they’re growing and on-trend.
The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.
Bulletproof is currently a lifestyle platform with roots in media and home-preparation coffees and supplements, but with the investment it is branching into a brick-and-mortar cafe and store, as well as the RTD product.
Cans have become a more important part of the overall packaged water strategy for many brands in the past year, particularly with regard to sparkling beverage types.
The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.
Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.
When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.
Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.
Coke's L.A. market unit is giving a brand started by three former Coke employees a try.
Singled out as symbols of the category’s development are fast-growing LaCroix Sparkling Water, a product of National Beverage Corp. and Sparkling Ice, owned by Talking Rain.
Plans are to introduce a pair of 100-calorie products called M100 in orange and citrus flavors, according to Wells Fargo's Bonnie Herzog.
Managing Partner Tom First said he hopes to close the fund by the first half of the summer, although other investors could join by the fall.
In part two of our Power in Beverages list, we detail our picks from N to Z.
His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.