The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
Gatorade has had its run over the past 40 years. The BodyArmor argument is that there are better ingredients, branding and pricing that will appeal to consumers and retailers.
The KarmaCap will be used to deliver ProSupps “Mr. Hyde” pre-workout powder — one largely consisting of creatine, caffeine, and all manner of potent compounds used to make oneself look like the “after” picture in the old Charles Atlas comic book ads — in a single-serve dose.
The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.
Incubator AccelFoods has doubled down on the beverage game in its second class of entrepreneurs, which include a ready-to-drink meal replacement beverage aimed at women and a mushroom tea mix that is relocating from Hong Kong.
As emerging categories continue to evolve, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman discuss notable developments in the beverage industry during the first half of 2014.
Herzog was bullish on Monster’s recent performance – up nearly 15 percent over the four weeks ending June 7 – but that doesn’t include C-stores. For Mohsenian, the brand kept up with the category.
A long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.
Coke veteran Paul Beaupre is moving into Tom Larsen’s old spot as the General Manager of Illy, an RTD coffee venture between VEB and the Italian coffee company.
Call it a case of the Mondays, but shares of Monster seemed to regain their steam Tuesday following an analyst downgrade and more litigation-related turmoil to start the week.
As whodunits go, it’s not exactly Murder on the Orient Express, but the causes for the slow bleed-out of the diet cola business are still worth exploring.
In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.
Gagliardi’s previous to ventures were as a co-founder of pet food company Blue Buffalo (started by Bill Bishop, one of SoBe’s founders), as well as the founder of Maverik, a lacrosse equipment and apparel company, which was sold to Bauer Hockey.
“The challenge for food and beverage companies is that we want to know what’s going on in the field,” said Tom First, Managing Partner of First Beverage Ventures.