A look at how the retailer is exploring new ways to execute behind its core competency.
Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company’s volume. “We’re between categories,” Klock told BevNET during a videotaped interview on the floor of NACS. “That’s where the white space is.”
How the sale of 17 percent of Monster to Coke could have gone.
The investment is intended for Runa to use both the cash infusion and MetaBrand’s long, varied reach to grow its drinks business.
Filmed on location at the Baltimore Convention Center, BevNET CEO John Craven and BevNET Editor-in-Chief Jeff Klineman break down the show and its impact on natural beverage categories.
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
Body Armor, the upstart sports drink brand that hopes to topple Gatorade from its long-held category leadership, may have to face an FTC hearing over its tagline, “Upgrade Your Sports Drink.”
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.
Jamba Juice, an 800-store line of juice franchises, is wading into the cold-pressed market, launching a four-SKU line of high pressure processed (HPP) juices that will be available in-store.
The move to acquire high pressure processing machines comes as the company has grown 40 percent in each of the past two years, according to Dora’s CEO Cyrus Schwartz.
Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
A long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.