Jeffrey Klineman

Posts by Jeffrey Klineman

Basemakers Strategy Fleshed Out, Includes Repsly

The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.

Suja Backer ACG Invests in Way Better Snacks

Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.

Runa Co-Founder Dan MacCombie Steps Down

His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.

Boulder Brands CEO Resigns

Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.

Core Water Launches Sportcap Line

The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.

Race, Ethnicity, and Natural Food

“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.

The State of Sweet

The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.

When Titans Battle for Balance

Once built around one potent brand, companies like Coke, Pepsi, AB-InBev, Campbell’s are adjusting to changing times and changing tastes, including some consumers who disdain their core brands altogether.

Still Infused with Faith

“The cap category hasn’t even started yet,” insists Mikel Anderson, whose Blast Cap Technologies develops and sells caps to other manufacturers. “It’s not even born yet."