In part two of our Power in Beverages list, we detail our picks from N to Z.
His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.
The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.
The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.
Once built around one potent brand, companies like Coke, Pepsi, AB-InBev, Campbell’s are adjusting to changing times and changing tastes, including some consumers who disdain their core brands altogether.
The co-founder of Tazo, Stash, and Smith Teamaker died on Monday. Reporter Richard Read, has touchingly written about Smith's life and last days.
In just its second year, but growing, the top floor experience is still relatively new to the ever-expanding Natural Products Expo West, which concluded on Sunday, March 8 in Anaheim, Calif. Nevertheless, a tour of its lower-priced, smaller booths easily lent insight into some of the bleeding-edge trends in the entrepreneurial beverage business, as well as key ingredients as well.
When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.
Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.
“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.
With Darrelle Revis and Channing Tatum on board, the star power was there; but how did they do while reppin’ their brands? Let’s go to the tape and see.
“The cap category hasn’t even started yet,” insists Mikel Anderson, whose Blast Cap Technologies develops and sells caps to other manufacturers. “It’s not even born yet."
Premium water is growing fast, there’s a void in the distribution market, and, just as nature abhors a vacuum, Lance Collins can’t stand a chance to go after white space in the supply chain.
With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.