We will be offering two great seminars and networking events in Boston - “Becoming a More Effective Sales Manager” (Dec 10-11) and Financing Your Natural and Specialty Company (Dec. 12)…
Kroger’s highly anticipated entrepreneurial beverage set, Taste of Tomorrow, has become a program of the present. The supermarket giant’s natural foods team activated the promotional and merchandising strategy, designed to help incubate innovative beverage brands in the supermarket giant’s retail system, earlier this month in King Soopers in Colorado.
On the floor of NACS, it was clear that companies are handling the issue of a letter to 17 of them from the U.S. Senate Committee on Commerce, Science and Transportation, which had set a deadline of Monday, Oct. 14 for responses, very, very delicately.
Karma Water, best known as one of the leading mix-to-drink brands utilizing a cap that enables vitamins to be dispersed into a bottle of water, has launched a new alkaline…
Two of the original three founders of Dream Water have now left the widely-distributed sleep shot company. Vincent Porpiglia, the company’s COO and acting CMO, resigned last week to pursue other options.
In this video, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman examine the impact of Expo East for small and emerging brands and how new companies have used innovation to differentiate themselves and, in the process, altered the trajectory of natural beverage categories.
Coca-Cola’s Venturing and Emerging Brands Unit (VEB) is planning to reorganize the sales forces of its three wholly-owned entrepreneurial brands into a single unit capable of selling its portfolio throughout the Coke system, BevNET has learned.
After a five year run on the shelves, entrepreneur Scott Lerner and his investors have sold Solixir, a line of naturally functional sparkling drinks powered by botanical elixirs, to the owners of Eternal Beverages, Inc., the maker of a nationally-distributed brand in the fast-growing alkaline water category.
The brand’s parent company, Talking Rain, has cobbled together a national network for reaching convenience stores, CEO Kevin Klock told BevNET Editor Jeffrey Klineman during a wide ranging interview on the floor of the NACS (National Association of Convenience Stores) Show.
Vanilla Chai from O.N.E., Chia and Protein from Naked, new Gatorade packaging and a whole lot of fast-follows were on display at the big Pepsi booth in the bowels of the Georgia World Congress Center.
The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks — has been on an upward trajectory over the past several years, after taking the time to go quiet and rework its distribution strategy in 2007.
Both the outside and inside of the functional brand are going through major changes ahead of the National Association of Convenience Stores (NACS) Show in Atlanta, trying to simplify its message and focus behind three key parts of its product assortment.
Natural Products Expo East in Baltimore last week confirmed that High Pressure Processing is indeed the hottest trend in beverage business on the natural side – the next proof point will likely fall to consumers. Still, pricing remains an issue.
The most important point to be made during the congressional hearings on energy drinks was made early on, and it’s one that everyone seemed to agree on: it’s just not that cool to try to hook the youth of America on energy drinks before they’re old enough to drive.