A lifetime food and beverage executive who has come in to navigate the late-stage expansion and sale of high-profile brands like Stirrings (sold to Seagram’s) and Immaculate Baking Co. (sold to General Mills), as well as a former CEO of Annie’s, Paul Nardone has joined fast-growing snack brand PopCorners as its CEO.
“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”
The manufacturing, shipping, and distribution capabilities for Campbell's new Fresh division will depend on Bolthouse’s strong cold-chain capabilities, but the brand also plans to keep innovating.
BevNET has learned that the Coca-Cola Company will invest $90 million in Suja as part of a deal that will give the soft drink giant a path to owning the juice maker in three years.
All of these natural functional products are available in beverages right now: and they’re growing and on-trend.
Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.
The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.
Coke's L.A. market unit is giving a brand started by three former Coke employees a try.
Bulletproof is currently a lifestyle platform with roots in media and home-preparation coffees and supplements, but with the investment it is branching into a brick-and-mortar cafe and store, as well as the RTD product.
Singled out as symbols of the category’s development are fast-growing LaCroix Sparkling Water, a product of National Beverage Corp. and Sparkling Ice, owned by Talking Rain.
Cans have become a more important part of the overall packaged water strategy for many brands in the past year, particularly with regard to sparkling beverage types.
Plans are to introduce a pair of 100-calorie products called M100 in orange and citrus flavors, according to Wells Fargo's Bonnie Herzog.
The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.
Managing Partner Tom First said he hopes to close the fund by the first half of the summer, although other investors could join by the fall.