Equity crowdfunding platform CircleUp has raised $14 million in a new round of financing, the company announced today. The company, which attempts to enable entrepreneurs to reach qualified investors online to initiate or complete fund-raising rounds, says it has helped more than 30 companies raise over $30 million in growth capital, mostly in the consumer products space.
For one of the country’s hottest brands in the natural channel, Natural Products Expo West 2014 also seemed to be something of a point of departure for Kevita, a fast-growing sparkling probiotic brand that aims for 100 percent growth annually for the next five years – and has hit that mark for the past two, according to co-founder Bill Moses.
For Essentia Water, the challenge is clear: taking the same giant strides that have made it a natural and specialty channel leader and crossing the tracks into conventional channels. The ways the company intends to do so are outlined in the following video, taken from Natural Products Expo West last week.
Bubbles were the rule of the week when it came to press clips, as Welch’s CEO Brad Irwin took to CNBC to advocate for his company’s licensing deal with at-home carbonation provider SodaStream. According to Irwin, the deal made sense because SodaStream — despite a series of sales numbers that have sent the company’s stock price tumbling — is nevertheless the leader of the category.
Okay, we’ll call it a draw. Zola and Vita Coco have tied in the race to be the first to announce that they will be rolling out a product that combines two of the fastest-growing beverage trends, coconut water and lemonade. Zola is going ingredient-first, calling its product “Coconut Water Lemonade,” while Vita Coco is sticking with the brand, calling itself “Vita Coco Lemonade.”
Last week the Associated Press reported that San Francisco City Attorney Dennis Herrera had started working with New York Attorney General Eric Schneiderman, who issued subpoenas to several energy drink companies in 2012 as part of an investigation of his own, into the marketing practices, ingredients, and overall assessment of health risks that those products might present.
In its “Guidance for Industry: Distinguishing Liquid Dietary Supplements from Beverages” the FDA updated its 2009 draft guidance, explaining its current thinking on the topic as a way “to help dietary supplement and beverage manufacturers and distributors determine whether a product in liquid form is properly classified as a dietary supplement or as a beverage.”
Splash, which is operating as a wide-ranging turnkey sales operation, is being run by original Marley CEO Robert Nistico and Kevin McClafferty, who succeeded Nistico in that position. Also on board is Chief Marketing Officer Lee Brody, Marley’s former global director of marketing.
A recent announcement from new Coke VEB President Scott Uzzell has answered the succession question for portfolio brand ZICO. Tom Larsen, who has been the general manager of VEB’s Illy RTD coffee business, will take over as President and GM of ZICO. Larsen, a long-time Coke veteran, will be moving from Atlanta to run ZICO from its El Segundo, Calif. base.
After a long search for capital that had hampered business development and, ultimately, its ability to service some clients, natural and specialty DSD distributor Green Shoots announced yesterday that it has landed what it termed “its first multi-million-dollar capital raise” – right on the eve of its client base’s biggest sales event, Natural Products Expo West.
There’s breaking news out of Coke’s Venturing and Emerging Brands unit (VEB) today, as Coca-Cola Co. CEO Muhtar Kent announced in an internal memo that Deryck Van Rensburg, who has run VEB since its inception, will become the President of the newly created Coca-Cola/Keurig Ventures, a joint venture formed as a result of Coke’s recent multimillion dollar investment in Green Mountain Coffee Co.
First Aid Shot Therapy (F.A.S.T.), a brand of condition-specific shots that are designed to offer liquid versions of over-the-counter remedies, is launching in Boston behind a second round of funding, one that included a very familiar name in these parts.
Mere months after picking up an $8 million investment at a valuation of $100 million from Boulder Brands’ venture capital arm, the cold-pressed juice company has pulled in another, undisclosed investment from investment fund Alliance Consumer Growth (ACG), a consumer-product focused group that tries to find next-generation versions of existing categories and deploy minority growth capital as fuel for their growth.
Taking a gamble that the future of beverage – specifically, juice — is going to include snatching meal occasions from quick-serve restaurants and soda companies alike, First Beverage Ventures has invested in Project Juice, a combination storefront and packaged fresh juice operation from the San Francisco Bay area.