Jeffrey Klineman

Posts by Jeffrey Klineman

New on Project NOSH: Former Stirrings CEO Paul Nardone Takes the Reins at PopCorners

A lifetime food and beverage executive who has come in to navigate the late-stage expansion and sale of high-profile brands like Stirrings (sold to Seagram’s) and Immaculate Baking Co. (sold to General Mills), as well as a former CEO of Annie’s, Paul Nardone has joined fast-growing snack brand PopCorners as its CEO.

BevNET Exclusive: Suja CEO Jeff Church Talks Coke Investment

“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”

Ingredient Trends: 5 for Function

All of these natural functional products are available in beverages right now: and they’re growing and on-trend.

Diversity in Natural Foods: The Way Forward

Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.

Charcoal on Call: Dirty Lemon Launches on Instagram

The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.

Bulletproof Launches FATwater, Raises $9M

Bulletproof is currently a lifestyle platform with roots in media and home-preparation coffees and supplements, but with the investment it is branching into a brick-and-mortar cafe and store, as well as the RTD product.

Washington Post: Seltzer is “Cooler than Coke”

Singled out as symbols of the category’s development are fast-growing LaCroix Sparkling Water, a product of National Beverage Corp. and Sparkling Ice, owned by Talking Rain.

Basemakers Strategy Fleshed Out, Includes Repsly

The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.