Jeffrey Klineman

Posts by Jeffrey Klineman

Lance Collins Raises Curtain on Core Natural

Premium water is growing fast, there’s a void in the distribution market, and, just as nature abhors a vacuum, Lance Collins can’t stand a chance to go after white space in the supply chain.

Video: New Beverage Brands on Top at Expo West

In just its second year, but growing, the top floor experience is still relatively new to the ever-expanding Natural Products Expo West, which concluded on Sunday, March 8 in Anaheim, Calif. Nevertheless, a tour of its lower-priced, smaller booths easily lent insight into some of the bleeding-edge trends in the entrepreneurial beverage business, as well as key ingredients as well.

Video: Investors Swarm Expo West, But Few Deals

With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.

Video: Key New Products from Expo West 2015

There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.

Green Juice in the Center Store

Made in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle, long considered something of a center store backwater.

Transitional Times at Runa

Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.