As whodunits go, it’s not exactly Murder on the Orient Express, but the causes for the slow bleed-out of the diet cola business are still worth exploring.
In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.
Gagliardi's previous to ventures were as a co-founder of pet food company Blue Buffalo (started by Bill Bishop, one of SoBe’s founders), as well as the founder of Maverik, a lacrosse equipment and apparel company, which was sold to Bauer Hockey.
“The challenge for food and beverage companies is that we want to know what’s going on in the field," said Tom First, Managing Partner of First Beverage Ventures.
In less than two years, the venture capital firm TSG has exited its much-discussed investment in functional beverage line Neuro, and with the departure much of Neuro’s senior staff has left the company.
Remarkably, the percentage of organic as part of the overall food basket remains less than 10 percent – much as the share of craft beer isn’t much more than 10 percent as well, but the indications are clear: better-crafted, innovative products that have a conscious component are at a tipping point.
Who are the most powerful people in the beverage business? What are the trends, concepts, companies that wield it most effectively? We’ve given it quite a bit of thought lately. While we have trouble with rankings – we’re a bunch of writers, after all – we’ve decided to put them in an order we can all understand.
Incubator AccelFoods has doubled down on the beverage game in its second class of entrepreneurs, which include a ready-to-drink meal replacement beverage aimed at women and a mushroom tea mix that is relocating from Hong Kong.
As emerging categories continue to evolve, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman discuss notable developments in the beverage industry during the first half of 2014.
Herzog was bullish on Monster’s recent performance – up nearly 15 percent over the four weeks ending June 7 – but that doesn’t include C-stores. For Mohsenian, the brand kept up with the category.
He endured a massive crop failure, redesigned the entire line, and in the end, felt he’d had a good four years, but Brian Ross has left Cheribundi.
After a remarkable stretch in-house – one that culminated in Suja being named supplier of the year at Whole Foods – Fleishman is returning to his consultancy, Purely Righteous Brands, one that partner and longtime friend Andrew Aussie incubated during his absence.
In a move that ties Coke’s Venturing and Emerging Brands group tightly to one of its most valuable service providers, the brand incubation unit today purchased a minority stake in L.A. Libations, which has handled much of the go-to-market and channel expansion strategies for many of VEB’s products.
The new network comprises 252 distributors and allows the brand the luxury of having distributors actively selling the product in channels beyond grocery and drug, trying to gain shelf space in the "up and down the street" markets that establish the brand.