With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.
There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.
Made in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle, long considered something of a center store backwater.
Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.
Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.
Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
Meaty sales for a company stocked with beverage business veterans.
During its three-year run, Naked Emerging Brands created one partnership, but has not developed as a VC shop and struggled to define itself within the Pepsi system.
Coconut water companies are responding to a recent report that the category has gone flat. In short, they aren’t buying it.
A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.
“In earlier stage companies, there’s a lot of excitement around what we might be creating -- but you have to channel some of that into what the world’s ready for,” said Califia Farms CEO Greg Steltenpohl.
The round is the third in the past 18 months for the company, taking the total amount invested in the brand to $45 million.
There’s an increasing number of people questioning the whole premise for dairy milk, either because they’ve embraced non-dairy paleo lifestyles, have environmental concerns associated with a dairy-centric agricultural system, or just plain don’t like the taste as much.