Jeffrey Klineman

Jeffrey Klineman

Associated Site

www.bevnet.com

Bio

Award-winning journalist Jeffrey Klineman has written for numerous publications, including Boston Magazine, Self, George, the Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a contributing writer to Commonwealth and Razor magazines and worked previously as a courts and general assignment reporter for the Lawrence Eagle-Tribune. A graduate of Yale University and Columbia University’s Graduate School of Journalism, Jeffrey is also a partner in the Internet media company Snoutsinyourtown.com.

Posts by Jeffrey Klineman

Gerry Martin Leaving Polar Beverage

Long an industry heavyweight through his position as V.P. of marketing and immediate consumption sales for the giant independent bottler and distributor, Polar beverages — symbolized by its Polar Bear mascot, Orson — Gerry Martin told BevNET he is leaving Polar to help lead of Al’s Beverage Co., Inc., one of the country’s largest manufacturers and distributors of fountain soft drink concentrates.

Lemonade Stays Strong

If you’ve got lemons, make lemonade. For companies trying to get a leg up in the grab-and-go world of the juice cooler, that’s been exactly what’s been going on. While ersatz “fruit drinks” have been in decline for years, the lemonade category has been one of the few flavors that drink makers can turn to when they want an inexpensive winner.

Fruit 66 Acquired by AZ Juice Maker

Hargis said he and his investors have sold Fruit 66 to Tempe, Ariz.-based Sun Orchard, a juice maker with deep roots in supplying food service operations like hotels and schools with private-label juices, juice drinks and mixers.

Energy Level: Has 5-Hour Finally Cooled Off?

5-Hour Energy stands at more than $1 billion in sales. That, however, is pretty much where it’s been mired for the better part of the year. In fact, since last October, the brand has largely stagnated, hitting a ceiling of about $1.19 billion, and inching back and fortth. The found sales that have powered the brand’s five year ascension seems to have tailed off. So what could be sapping 5-Hour Energy’s energy?

BaiPolar: Coffeefruit Beverage Switches Distributors

Sensing the opportunity to accelerate brand growth and eager to bring larger chain accounts on board in the New England region, Bai has switched its distribution contracts to giant independent Polar Beverage from a network of smaller DSD operations in parts of Connecticut and Massachusetts.

Beverage School San Francisco – Strategic Advice for Startup Beverage Companies from Tetra Pak

Suleyman Moratoglu, who is the VP of Marketing and Product Management for Tetra Pak Inc. in the U.S. and Canada, will wrap up the day with a forward-looking exposition of iterative strategy for beverage companies that will be designed to help entrepreneurs see their entire product development and marketing ecosystem as a vehicle for improving their business.

Zola Launches Coconut Espresso in Cans

Taking an expanding subcategory into a new package, Zola Fruits of the World has launched a 17.5 oz. can of Coconut Water with Espresso. The product started shipping to supermarkets earlier this month. It pairs Thai coconut water with espresso coffee to provide 125 mg of caffeine. The coffee is being added at the company’s Thailand canning facility, according to Zola CEO Chris Cuvelier.

Mix1 Assets Sold

Securities and Exchange Commission documents show that on July 5, PDK Energy bought the assets of Mix1 for $120,000 and 2.5 million shares of stock. PDK is a Mississippi-based public company formed for the purpose of “developing, marketing and distributing unique beverage brands for the youth and energy drink markets,” according to financial statements.

Monster Earnings Miss — And Create Buy-In

Earnings per share missed expectations, sales were pumped via promotion, and a series of expenses resulting from changes to distribution, lobbying and other legal costs resulting in a brief after-hours roller coaster ride for Monster Beverage Corp stock, but buyers took advantage of the dip to send the price right back up this morning.