Coke has finalized its purchase of Zico coconut water, purchasing the remaining outstanding shares. Zico was purchased through Coke’s Venturing and Emerging Brands Group (VEB). Founder and current CEO Mark Rampolla will be moving into a role of non-executive advisor during the transition; G. Scott Uzzell will become President, rejoining Coke a year after he left VEB to become Zico’s Chief Commercial Officer and EVP of Sales.
The executive team behind the launch of Marley’s Mellow Mood has teamed up with the brand’s former head of marketing to launch a company that will develop and sell a portfolio of non-alcoholic and alcoholic beverage brands.
We will be offering two great seminars and networking events in Boston - “Becoming a More Effective Sales Manager” (Dec 10-11) and Financing Your Natural and Specialty Company (Dec. 12)…
Kroger’s highly anticipated entrepreneurial beverage set, Taste of Tomorrow, has become a program of the present. The supermarket giant’s natural foods team activated the promotional and merchandising strategy, designed to help incubate innovative beverage brands in the supermarket giant’s retail system, earlier this month in King Soopers in Colorado.
On the floor of NACS, it was clear that companies are handling the issue of a letter to 17 of them from the U.S. Senate Committee on Commerce, Science and Transportation, which had set a deadline of Monday, Oct. 14 for responses, very, very delicately.
Karma Water, best known as one of the leading mix-to-drink brands utilizing a cap that enables vitamins to be dispersed into a bottle of water, has launched a new alkaline…
Two of the original three founders of Dream Water have now left the widely-distributed sleep shot company. Vincent Porpiglia, the company’s COO and acting CMO, resigned last week to pursue other options.
VEB President Deryck van Rensburg has tapped Chuck Muth, Honest Tea’s VP of sales, with the responsibility for leading an internal group focused on selling VEB-affiliated brands to bottlers and Coke’s own distribution network. He will move into the role of SVP, Sales at VEB on Jan. 1.
It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.
After a five year run on the shelves, entrepreneur Scott Lerner and his investors have sold Solixir, a line of naturally functional sparkling drinks powered by botanical elixirs, to the owners of Eternal Beverages, Inc., the maker of a nationally-distributed brand in the fast-growing alkaline water category.
The brand’s parent company, Talking Rain, has cobbled together a national network for reaching convenience stores, CEO Kevin Klock told BevNET Editor Jeffrey Klineman during a wide ranging interview on the floor of the NACS (National Association of Convenience Stores) Show.
Vanilla Chai from O.N.E., Chia and Protein from Naked, new Gatorade packaging and a whole lot of fast-follows were on display at the big Pepsi booth in the bowels of the Georgia World Congress Center.
The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks — has been on an upward trajectory over the past several years, after taking the time to go quiet and rework its distribution strategy in 2007.
Both the outside and inside of the functional brand are going through major changes ahead of the National Association of Convenience Stores (NACS) Show in Atlanta, trying to simplify its message and focus behind three key parts of its product assortment.