Jeffrey Klineman

Jeffrey Klineman

Associated Site

www.bevnet.com

Bio

Award-winning journalist Jeffrey Klineman has written for numerous publications, including Boston Magazine, Self, George, the Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a contributing writer to Commonwealth and Razor magazines and worked previously as a courts and general assignment reporter for the Lawrence Eagle-Tribune. A graduate of Yale University and Columbia University’s Graduate School of Journalism, Jeffrey is also a partner in the Internet media company Snoutsinyourtown.com.

Posts by Jeffrey Klineman

CircleUp Raises $14 Million for Brand Crowdfunding Platform

Equity crowdfunding platform CircleUp has raised $14 million in a new round of financing, the company announced today. The company, which attempts to enable entrepreneurs to reach qualified investors online to initiate or complete fund-raising rounds, says it has helped more than 30 companies raise over $30 million in growth capital, mostly in the consumer products space.

Video: Expo West 2014 – KeVita Aims for Konventional

For one of the country’s hottest brands in the natural channel, Natural Products Expo West 2014 also seemed to be something of a point of departure for Kevita, a fast-growing sparkling probiotic brand that aims for 100 percent growth annually for the next five years – and has hit that mark for the past two, according to co-founder Bill Moses.

Video: Expo West 2014 Profile – The Essential Challenge

For Essentia Water, the challenge is clear: taking the same giant strides that have made it a natural and specialty channel leader and crossing the tracks into conventional channels. The ways the company intends to do so are outlined in the following video, taken from Natural Products Expo West last week.

Press Clips: On the Bubble

Bubbles were the rule of the week when it came to press clips, as Welch’s CEO Brad Irwin took to CNBC to advocate for his company’s licensing deal with at-home carbonation provider SodaStream. According to Irwin, the deal made sense because SodaStream -- despite a series of sales numbers that have sent the company’s stock price tumbling -- is nevertheless the leader of the category.

Expo West Preview: Zola, Vita Coco Squeeze Coconut Water Into Lemonade

Okay, we’ll call it a draw. Zola and Vita Coco have tied in the race to be the first to announce that they will be rolling out a product that combines two of the fastest-growing beverage trends, coconut water and lemonade. Zola is going ingredient-first, calling its product “Coconut Water Lemonade,” while Vita Coco is sticking with the brand, calling itself “Vita Coco Lemonade.”

Cross Country Cops Team Up In Monster Investigation

Last week the Associated Press reported that San Francisco City Attorney Dennis Herrera had started working with New York Attorney General Eric Schneiderman, who issued subpoenas to several energy drink companies in 2012 as part of an investigation of his own, into the marketing practices, ingredients, and overall assessment of health risks that those products might present.

Global Change and the Big Guys

The glaciers can slowly erode; so can the big three soda companies. It may go beyond the overall decline in consumption of sugary products and artificial sweeteners – it might just be changing tastes.

VEB’s Larsen to Run ZICO

A recent announcement from new Coke VEB President Scott Uzzell has answered the succession question for portfolio brand ZICO. Tom Larsen, who has been the general manager of VEB’s Illy RTD coffee business, will take over as President and GM of ZICO. Larsen, a long-time Coke veteran, will be moving from Atlanta to run ZICO from its El Segundo, Calif. base.

Green Shoots Looks to Investment to Fulfill Mission

After a long search for capital that had hampered business development and, ultimately, its ability to service some clients, natural and specialty DSD distributor Green Shoots announced yesterday that it has landed what it termed “its first multi-million-dollar capital raise” – right on the eve of its client base’s biggest sales event, Natural Products Expo West.

Change in VEB Leadership as Uzzell Takes the Helm

There’s breaking news out of Coke’s Venturing and Emerging Brands unit (VEB) today, as Coca-Cola Co. CEO Muhtar Kent announced in an internal memo that Deryck Van Rensburg, who has run VEB since its inception, will become the President of the newly created Coca-Cola/Keurig Ventures, a joint venture formed as a result of Coke’s recent multimillion dollar investment in Green Mountain Coffee Co.

Suja Picks Up Investment from Alliance Consumer Growth

Mere months after picking up an $8 million investment at a valuation of $100 million from Boulder Brands' venture capital arm, the cold-pressed juice company has pulled in another, undisclosed investment from investment fund Alliance Consumer Growth (ACG), a consumer-product focused group that tries to find next-generation versions of existing categories and deploy minority growth capital as fuel for their growth.