Cans have become a more important part of the overall packaged water strategy for many brands in the past year, particularly with regard to sparkling beverage types.
Plans are to introduce a pair of 100-calorie products called M100 in orange and citrus flavors, according to Wells Fargo's Bonnie Herzog.
The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.
Managing Partner Tom First said he hopes to close the fund by the first half of the summer, although other investors could join by the fall.
Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.
In part two of our Power in Beverages list, we detail our picks from N to Z.
When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.
His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.
Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.
The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.
“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.
The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.
With Darrelle Revis and Channing Tatum on board, the star power was there; but how did they do while reppin’ their brands? Let’s go to the tape and see.
Once built around one potent brand, companies like Coke, Pepsi, AB-InBev, Campbell’s are adjusting to changing times and changing tastes, including some consumers who disdain their core brands altogether.