Jeffrey Klineman

Jeffrey Klineman

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Award-winning journalist Jeffrey Klineman has written for numerous publications, including Boston Magazine, Self, George, the Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a contributing writer to Commonwealth and Razor magazines and worked previously as a courts and general assignment reporter for the Lawrence Eagle-Tribune. A graduate of Yale University and Columbia University’s Graduate School of Journalism, Jeffrey is also a partner in the Internet media company

Posts by Jeffrey Klineman

Eight “Taste of Tomorrow” Brands Now in Colorado King Soopers

Kroger’s highly anticipated entrepreneurial beverage set, Taste of Tomorrow, has become a program of the present. The supermarket giant’s natural foods team activated the promotional and merchandising strategy, designed to help incubate innovative beverage brands in the supermarket giant’s retail system, earlier this month in King Soopers in Colorado.

Karma Tries for a Pure Play

Karma Water, best known as one of the leading mix-to-drink brands utilizing a cap that enables vitamins to be dispersed into a bottle of water, has launched a new alkaline…

Video: Trends, New Products at Natural Products Expo East 2013

In this video, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman examine the impact of Expo East for small and emerging brands and how new companies have used innovation to differentiate themselves and, in the process, altered the trajectory of natural beverage categories.

The Battle For Breakfast

It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.

Solixir Sold to Eternal Beverages, Inc.

After a five year run on the shelves, entrepreneur Scott Lerner and his investors have sold Solixir, a line of naturally functional sparkling drinks powered by botanical elixirs, to the owners of Eternal Beverages, Inc., the maker of a nationally-distributed brand in the fast-growing alkaline water category.

In Zone Good 2 Grow Behind Rebrand

The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks — has been on an upward trajectory over the past several years, after taking the time to go quiet and rework its distribution strategy in 2007.

Neuro Surgery: Brand Revamps Ahead of NACS

Both the outside and inside of the functional brand are going through major changes ahead of the National Association of Convenience Stores (NACS) Show in Atlanta, trying to simplify its message and focus behind three key parts of its product assortment.