The campaign, which began on Monday and will continue until Sept. 15, aims to engage consumers through social media and point-of-sale locations.
While established beverage brands took advantage of the high-profile event to announce line extensions, updated formulations and packaging revamps, a significant number of early-stage companies utilized Expo West to introduce their products to swarms of distributors, retailers and media personnel walking the show floor. Covering every new product introduction or revamp at Expo West was no easy task, but our team was up for the challenge.
If the number of brand launches, line extensions and new products seen at the 2013 Natural Products Expo East show is any indication, consumer demand for natural products is as strong as ever. After navigating our way through dozens of aisles at the Baltimore Convention Center, we’ve compiled a sizable photo gallery of many of the new brands, products and revamps featured at the event.
Last week, BevNET Live Summer ’13 turned New York City’s Metropolitan Pavilion into a networking and educational mecca for nearly 600 beverage entrepreneurs, suppliers, retailers, distributors. Below are five photo galleries from the event, each showcasing the range of premium content and opportunities offered to attendees of BevNET Live.
Amid a winding web of booths comprised of thousands of exhibitors, including over 200 beverage companies, and a record-setting 67,000 attendees crammed within the halls of the Anaheim Convention Center,…
No, the 2013 NACS show in Atlanta may not have been a hub for innovation as it was in years past. Nevertheless, here was a significant number of new product announcements and brand updates seen at the 2013 NACS show, most coming in the form of line extensions and packaging revamps. After three days on the floor, we located almost 60 new products and brands that were featured at the event, all of which are included in the following photo gallery.
BevNET’s New Beverage Guide is the most comprehensive collection of non-alcoholic beverages compiled annually. The guide will be promoted to 19,000 readers in BevNET Magazine and 100,000 monthly visitors via BevNET.com. BevNET’s Best of 2013 Awards, which will be announced in December, will feature winners in over 12 categories.
From unique formulations and ingredients to novel and distinctive packaging, Natural Products Expo West has long been a trade show defined by innovation. To that end, natural beverage marketers often view Expo West as a critical springboard for new product introductions, as well as an opportunity for some companies to showcase brand revamps, and in some cases, relaunches.