John McKenna

Bio
John McKenna has written and consulted extensively in the area of foods and beverages. Before joining BevNET to write Energy Drinks 2003, John authored a report on Functional Foods and Beverages and worked as a reporter for FDC Reports covering dietary supplements. John is a graduate of Tufts University.

Posts by jmckenna:

2007 Natural Products Expo West recap and photos

Visit Photo Gallery (note there are multiple pages to the gallery)…
Bigger and better than ever, Natural Products Expo West and SupplyExpo took place March 8-11 at the Anaheim Convention Center. More than 47,000 attendees buzzed about 3,162 exhibits on two floors.
With more than 100 different beverage companies present at the show, this was the largest beverage contingent of any show BevNET has covered this year. We spotted over 20 new or re-launched brands at the show, including Adina’s new lineup of RTD coffees. The Adina line-up includes Ethiopian Iced Espresso, Sumatran Iced Vanilla Latte, Mayan Iced Mocha, Indian

Read the full article» |Comment Count

2007 Nightclub & Bar Show recap and photo gallery

View Photos from the Show (note there are multiple pages)…
The annual Nightclub & Bar show was held on March 6 and 7 in Las Vegas, Nevada at the Las Vegas Convention Center. The show permits companies whose products are sold in bars a chance to exhibit their products to bar owners and management. Exhibits at the show included products such as tasers (tested on over 100 voluntary, if not fully sober, brave souls on Tuesday alone), pool tables, video games and, of course, beverages. @@img1
BevNET’s coverage of the show was sponsored exclusively by Fry Fabrications, makers of custom

Read the full article» |Comment Count

Natural Products Expo West 2006 Show Recap

View BevNET’s Show Photos…
Natural Products Expo West Breaks Attendance and Exhibit Records
Healthy Products Industry Trade Show Celebrates its 25th Anniversary With Largest Attendance in History
ANAHEIM, Calif. (March 27, 2006)-Record-setting crowds visited more than 3,000 exhibits at this year’s wall-to-wall industry event. Natural Products Expo West/SupplyExpo is produced by New Hope Natural Media, a division of Penton Media, Inc. (OTCCB: PTON). The nation’s largest natural, organic and healthy products trade show, held March 23-26, exceeded past attendance records and provided a forecast of the top healthy food and lifestyle products for an audience of retailer buyers, media and

Read the full article» |Comment Count

Summer Fancy Food Show 2005 Recap

NEW YORK, NY — The NASFT’s annual Summer Fancy Food show took place this week (July 10 – 12) at the Javits Center in NYC. The show featured a number of new brands as well as existing brand with line-extensions. The new brands included: Hint, a new flavored water, Luvli Juices from Boston, Via Water from Brazil and Snow (mint soda) from New York.
Recently introduced brands included Delta Blues Iced Tea Punch, Samabazon and its line-up of acai-powered smoothies, Ginger People’s Ginger Soother beverage, and Jones Soda… line-up of Organic Teas.
Republic of Tea was on-board introducing its

Read the full article» |Comment Count

Spring, Tap or Aquifer: Premium PET Waters Are Sourcing Success

PET bottled water accounts for nearly 45% of the volume in the $8 billion US bottled water market. The PET segment owes its roots to premium spring waters such as Evian, Volvic and Fiji which pioneered the territory during the 1990′s. Premium PET water has since become an increasingly competitive and diverse segment. Packaging, purity, and source all contribute to a given brand’s ability to sell at a premium price. In this article, we examine three premium PET bottled water brands, each of which draws on a different source.
Filtered Water
@@img4 One of the most successful premium bottled waters…

Read the full article» |Comment Count

NACS 2003 Show – Oct 12 – 14, Chicago, IL

Are you or your company going to the upcoming NACS 2003 Show in Chicago? If so, please drop John Craven a line at craven@bevnet.com… or 617-497-0062. We will be covering the show and would love to stop by your booth.
About NACS Show 2003
The NACS Show 2003 offers you the right recipe for doing business in the convenience channel and is THE place to find more new products and more new solutions to help you increase value, profits, convenience and connections. Held in Chicago, IL at McCormick Place, October 11-14, the NACS Show is the largest gathering of convenience

Read the full article» |Comment Count

Music, Fashion…and Now Beverage
A BevNET Chat With Russell Simmons

@@img1 NEW YORK, NY – JULY 21 — “Forget about number two, we want to be number one,” Russell Simmons exclaimed with a confident smile. Fielding BevNET’s questions in his penthouse office in the heart of Manhattan’s garment district, Russell laid out his vision for the newly launched DEFCON 3. “We’re the smart energy soda for Generation E.”
When it comes to vision, Russell Simmons has never been shortsighted. Known as the “Godfather of Hip Hop”, Russell founded Def Jam Recordings, a pioneering label that introduced early rap acts such as Run DMC and LL Cool J. Through his privately…

Read the full article» |Comment Count

Have news? Have a new product? Tell us