As part of its ongoing effort to stretch its well-known brand into a variety of emerging beverage areas, AriZona Beverages is introducing AriZona Sports, a new line of all-natural isotonic sports drinks.
“We’re real big on our tea, but one of our big lines is our juice drink flavors,” says Paul O’Donnell, AriZona’s vice president. “We’ve been trying to add to all the different kinds of categories out there.”
AriZona’s family has certainly grown from its familiar 99-cent tall can in the past few years: in addition to a number of variations on its canned and bottled juices and teas…
…Call it another demonstration of the two-edged sword that is social marketing: Ocean Spray’s number of Facebook fans has shot up in the past few dayys from 10,000 or so to more than 100,000. But at the same time, it’s been inundated by messages begging “Where are todays SAMPLES????” “FREE SAMPLE TAB NOT WORKING!” and “Please. Please??!!”
What could case such social media hysteria? A free can of sparkling juice, delivered straight to your home.
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