Matt Casey

Posts by Matt Casey

FRS to target large format stores through Pepsi

The FRS Company’s distribution partnership with PepsiCo will bring the quercetin-fueled beverage to large-format stores east of the Rockies beginning around September, when the brand will also debut improved flavors…

EU opinion could nudge stevia in the U.S.

An opinion published Wednesday by the European Food Safety Agency could have a ripple effect on U.S. food and beverage products, stevia production insiders report. The opinion will likely trigger…

Meissner moves from TalkingRain to Jones Soda

FUZE veteran Bill Meissner this week left his job as president of TalkingRain Beverage Company to take over as president and CEO of Jones Soda Co. While the move swaps…

BAWLS to continue operating

BAWLS will continue – without Hobarama. The brand’s investors, who have yet to find a buyer, will infuse cash into the energy soda to stabilize BAWLS while they continue to…

FDA warns beverage firms on health claims

In another sign that the regulatory environment has changed, the U.S. Food and Drug Administration recently sent letters to 16 firms – including five RTD beverage companies – citing ingredient…

ABA’s calorie labeling plan earns critic kudos

The American Beverage Association announced plans Tuesday to simplify calorie information and make it more accessible, attracting the praise of one of its most vocal critics. “I don’t often find…

Rockstar gels with PepsiCo, adds products

Rockstar Energy has found a home with PepsiCo, Inc. and plans to spend the bulk of 2010 pushing four new products, including two that could expand the brand’s reach, and…

Text messaging for beverage marketers

Beverage brands seeking to reach consumers in a world of rapidly-shifting media habits may be overlooking their most reliable line of communication: cell phones. “The most ubiquitous communication device the…

Restructuring, Potential Sale in Process at Hobarama

and Jeffrey Klineman As a group of investment bankers attempt to firm up a deal to sell struggling Hobarama LLC, maker of the energy drink BAWLS Guarana, the company’s creditors…

PepsiCo to air no drink ads during 2010 Super Bowl

After 23 years of producing and airing the kinds of soft drink commercials that people talk about for months (or years), PepsiCo will keep its beverage brands out of this…

Coconut Water Makers See Change in New Year

Coconut water, a product category currently surging as a result of the intense marketing efforts of three highly motivated firms, is poised for change in 2010. Vita Coco founder Michael…

Coke investment in Zico marks change in coconut water

In a further sign that coconut water is maturing as a beverage category, ZICO LLC announced Tuesday that it received a minority investment from the Coca-Cola Co.’s Venturing and Emerging…

Distributors partner to bring New England tea to NY

Big Geyser brought Polar Beverages’ Black Jack Teas to New York City in July, according to Gerry Martin, vice president of marketing for Worcester, Mass.-based Polar. Martin said the distributor…

PepsiCo’s purchase of Amacoco good for coconut water

PepsiCo announced its intention Wednesday to purchase Brazilian coconut water giant Amacoco, and American coconut water marketers praised the move as lending validity to their chosen category – though it…