Matt Casey

Posts by Matt Casey

Johnson: new Bossa Nova line fast-tracked

The recent acquisition of Bossa Nova Beverage Group by Beverage Holdings LLC will mean more Bossa Nova products in the near future, and more Bossa Nova-influenced beverages further down the…

Steaz pushes affordable organic at mainstream

Steaz, with its tea-based sodas and energy drinks, has long been a mainstay in the natural foods channel, but – suddenly – it’s a conspicuous participant in mainstream grocery stores.…

Reporter’s notebook: CytoSport, VPX, Labrada trademarks

With CytoSport signing a distribution agreement with Pepsi Bottling Group for Muscle Milk and competitors VPX and Labrada expanding their distribution in mainstream channels, nutritional companies are becoming a force…

Guayaki plans canned mate product

Guayaki, a pioneer of yerba mate tea, will add a new kind of package to its all-glass line-up: an aluminum can. According to Guayaki vice president of marketing Pierre Ferrari,…

Bottled water slides vs. straw

The International Bottled Water Association borrowed a stunt from the exciting world of CSPAN this week, issuing a skin-tingling slide show to make you feel better about consuming bottled water.…

Red Bull Cola's special buzz?

Red Bull has made it no secret that it includes coca leaves – the botanical origin of the drug cocaine – in the beverage’s all-natural formulation, but insists that there’s…

CytoSport injunction halts VPX’s Muscle Power

A federal judge has barred VPX Sports from making, selling or marketing its Muscle Power protein drink because its appearance is too similar to that of a competing product. In…

Dr Pepper's formula fracas

It’s not the third gunman on the grassy knoll, but this week’s dispute over a yellowed ledger with a formula marked “D Pepper Pepsin Bitters” may leave us with a mystery that can, sadly, only be resolved by opening a vault that’s likely to remain shut.

Wendy the Snapple Lady blasts new management

Snapple might have once given Wendy Kaufman – better known as “Wendy the Snapple Lady” – a Fifth Avenue parade, but the former spokeswoman this week gave current Snapple management…

Will Gatorade “G”-up its performance series?

Gatorade’s recent rebranding left one corner of its business untouched – the Gatorade Performance Series. The sub-brand aimed at serious athletes contains four product-lines for pre-, post- and during-workout uses,…

Reporter’s notebook: Coke, Pepsi trademarks

PepsiCo recently filed trademarks for two new varieties of Mountain Dew – Diet Mtn Dew White Flash and Diet Mtn Dew Ultra Violet. Both trademarks were filed at the end…

Anheuser-Busch’s 180 on 180

Anheuser-Busch has done a 180 on 180. The brewer’s non-alcoholic distribution arm, 9th Street Beverages, will roll out a reformulated and repackaged version of its 180 energy drink this month,…

Aquafina pushes light-weight trend

I have two “Eco-Fina” bottles on my desk right now. One stands about eight inches tall. The other, crushed into a lump of twisted plastic, stands about two and a…