Max Rothman

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Posts by Max Rothman

Four Waters. Four Functions.

As various kinds of water innovation continue to surface in the beverage marketplace, broad modifiers are becoming harder to use. “Functional” or “Enhanced” water means a lot of things these days.

Drink Your Milk

On July 1, the U.S. Department of Agriculture introduced new school nutrition mandates that limit nutritional content and ingredient options. While the changes could hamper mainstay brands of the past, the updates could signal an opportunity for entrepreneurs with a willingness to comply.