Max Rothman

Associated Site

Posts by Max Rothman

Kalil Bottling: Once Smart, Now Eternal

Eternal Beverages, a premium water manufacturer, announced Thursday that it has reached a distribution agreement with Tempe, Ariz.-based Kalil Bottling Company, according to a release. Kalil recently sold its ownership of Glacéau’s Smartwater back to Coca-Cola, leaving a void for another premium water.

Vermont Senate Passes GMO Labeling Bill

The Vermont Senate passed a bill on Wednesday that would require the labeling of foods made with GMOs, according to Reuters. If passed into law, the bill would take effect on July 1, 2016, making Vermont the first state with this kind of legislation.

IRI and GuestMetrics Form Alliance

The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.

RealBeanz Hires Former DPSG Executive to Lead National Sales

Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.

Vitaminwater Releases Latest Energy Iteration

Years after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,” vitaminwater announced Wednesday morning the release of vitaminwater energy, a line of lightly-carbonated beverages with green coffee bean extract.

CSPI: Hospitals Getting Healthier

The Center for Science in the Public Interest (CSPI) released a report on 11 hospitals that have taken steps away from sugar-sweetened beverages; the news could represent another entry point for innovative beverage brands, especially if the shifts become a trend.

Rumor: SodaStream May Unload Stake

An Israeli financial publication reported that SodaStream is considering selling up to 16 percent of its company to a large-scale investor such as PepsiCo, Dr Pepper Snapple Group or Starbucks, according to Forbes.

Press Clips: Target to Expand Healthy Options

Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.

An Ominous Dr Pepper Ten

Despite Dr Pepper Snapple Group’s (DPSG) supposed insulation from currency volatility and its strong dividend yields and cash flows, Wells Fargo Securities continues to express its concerns with the CSD…

[pH]antastic – How Essentia Found its Flow

Essentia Water. The brand is another long-term, overnight success story, bumping along for years as a small natural channel brand but climbing to prominence as the tide of alkaline water gradually rose around it. While newer brands have done much of the hard work in raising consumer consciousness around higher-pH waters, Essentia has been the stalwart, the best-selling water SKU in many natural and specialty accounts, and it appears the patience is paying off.