Visit the vitaminwater Facebook page and you’ll find that its columns are built with anger of the once faithful. All this because vitaminwater has begun using a blend of cane sugar and stevia.
XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.
Rep. Rosa DeLauro (D-CT) says that she’s working on legislation to tax beverages with added sugar. She hopes to introduce the legislation “in a matter of weeks.”
A federal jury in Manhattan issued a $1.7 million verdict in the band’s copyright case against Monster Energy, according to Reuters.
New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.
The California Senate approved a bill last Thursday that would mandate health warning labels on beverages with added sugar, according to The Los Angeles Times.
The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.
The Court ruled in favor of POM, stating that the company may support its claims under the federal Lanham Act, which covers false advertising.
While there has been a great deal of talk about soda tax legislation as a way to combat rising obesity rates, a growing number of health advocates want to restrict the use of food stamps for purchases of sugary drinks. A recent study bolsters that argument.
The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.
While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.
YouGov, a London-based market research firm, conducted a recent survey that indicates the growing preference of juice drinkers to pay closer attention to labels and ingredients.
Wells Fargo found that beverage sales in convenience stores increased by 4 percent for Memorial Day this year, compared to a 2 percent increase in 2013.
The Marley Beverage Company (MBC) announced Monday that it has appointed Harry Bigelow as president and chief executive officer, according to a company release.