Max Rothman

Posts by Max Rothman

Big Red Acquires Xyience

As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.

Press Clips: A View of the Beverage Landscape

As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.

KeVita’s Take on Kombucha

KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.

Sweet Talk: A Profile of Stevia Pioneer James May

James May, the man who brought stevia to the U.S., wanted to offer consumers a healthy alternative to sugar. But before he got there, he faced more than the usual set of bureaucratic roadblocks.

Garden of Flavor Responds to FDA Letter

“We respectfully disagree with the FDA letter,” said founder Lisa Reed. “At Garden of Flavor, current good manufacturing practices, sanitation and food safety is our top priority."