Mike D of the Beastie Boys has taken his little horsy Paul Revere to the courthouse where he’ll face another foe that’s packing. But this time, it’s not MCA with a jammy and a license to kill. It’s another monster, as in, Monster Energy.
Vital Juice CEO Edward Balassanian takes pride in targeting any consumer who likes juice. From this thinking, Vital Kids was born.
Walmart continues to express interest in smaller, emerging brands. We’ve seen brands like Inko’s and KonaRed land nationwide distribution deals. In April, the retailer announced that it will stock Wild Oats organic foods. And on May 13, WAT-AAH! announced that it has expanded its distribution network with authorization in Walmart Neighborhood Markets.
As they explained their products and their histories and their strategies, a theme prevailed amongst the brand ambassadors. There’s no blueprint way to run a brand, but the finest entrepreneurs, no matter their style, tend to embody their brand and own it like a second skin.
More than 50 percent of consumers say they’re actively pursuing a healthy lifestyle and avoid sugars, according to a recent joint study by market research groups Mintel and Nielsen. However, when it comes down to the final decision, these consumers buy sweetened products at the same rate as other segments.
Who are the most powerful people in the beverage business? What are the trends, concepts, companies that wield it most effectively? We’ve given it quite a bit of thought lately. While we have trouble with rankings – we’re a bunch of writers, after all – we’ve decided to put them in an order we can all understand.
Even with rising sales figures, Monster Beverage Corporation remains focused on repairing its image over touting its permanence at the top of the energy drink market.
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company’s new global ambassador.
A recent Wall Street report indicates that the energy drink category’s progress in convenience stores has slowed to its lowest point in more than a year.
The Verge recently reported that Otsuka’s Pocari Sweat will be the first commercial product to touch down on another land surface in space. Along with Pocari Sweat, the can will contain the wishes of children across Asia, which were sent in letters to Otsuka and then etched onto silver disks.
It’s possible to thrive in this industry as a solo act, especially with a can’t-miss brand. However, as Honest Tea co-founders Barry Nalebuff and Seth Goldman indicated in their discussion Wednesday, partnerships can offer entrepreneurs advantages that just can’t be found alone.
The Coca-Cola Co. announced Tuesday that it will raise its stake in Keurig Green Mountain, Inc. from 10 percent to 16 percent. The raise will make Coke the largest shareholder of the K-Cup coffee brand.
A former employee of Millenium Products Inc., which owns category-leader GT’s Kombucha, has filed a putative class action lawsuit against the company, alleging various forms of unjust treatment to employees, according to Law360.
PepsiCo CEO Indra Nooyi said that her company has 22 billion-dollar brands. She’s working on strengthening brands 15-22.