Max Rothman

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Posts by Max Rothman

California Legislator Wants Warning Labels on Sugary Drinks

A bill introduced in Sacramento on Thursday, sponsored by State Senator Bill Monning, would require carbonated soft drinks and most other sugar-sweetened beverages sold in the state to carry warning labels for obesity, diabetes and tooth decay, according to reporter Sharon Bernstein of Reuters. The bill has been supported by several public health advocacy groups.

Dirty Chai: Sweet Leaf to Debut Coffee-Tea Blend

Organic and refreshing continue to be the plays for the company’s latest release, a coffee-tea blend in Original and Vanilla flavors, which will debut next month at Natural Products Expo West in Anaheim, Calif. And as far as ready-to-drink products go, Meghan Conboy, the marketing manager of Sweet Leaf, said that these products serve as the first of their kind.

Press Clips: The Sugar v. Corn Refiners Showdown

On Tuesday, Eric Lipton of The New York Times summarized an extensive, recently-publicized lawsuit between beverage-sweetening rivals that outlines more than a decade of manipulation and wrangling. How have the corn refinery and sugar industries responded to waning sales and the jeremiads sprouting from each other, consumer advocate groups and politicians? Spend, spend, spend.

Multi-Layered Strategy Catalyzes Celsius

In the past few years, Celsius CEO Gerry David and lead investor Carl DeSantis have sharpened the company’s strategy by focusing on sales of its single-serve cans, six specific U.S. markets, international sales and digital marketing. Results from the company’s fourth-quarter earnings report indicate that the multi-layered strategy continues to catalyze a brand not far removed from a nosedive.

Press Clips: Coke’s Super Bowl Ad Elicits Bigotry

Around Super Bowl season, perhaps the only thing that can match America’s gorging of slop is the disgorging of American opinions. These opinions, of course, most commonly have nothing to do with football and everything to do with the ads, which are either shockingly bad or create responses that are shockingly bad. Sometimes both. It’s fun.

Alt-Dairy: Obstacles to Change

While it’s true that entrepreneurial beverage companies have taken encouraging steps in the dairy aisle, it continues to be a challenging place for emerging brands to find a shelf placement. There just might be more challenges than opportunities.

Distribution Roundup: Rooibee Red Tea Expands Presence Across U.S., Reed’s Partners With FreshDirect

Rooibee Red Tea, which markets a line of USDA-organic, ready-to-drink red tea made from the South African rooibos bush, announced Thursday that it has expanded its presence on both coasts and the South. The tea will be available in Whole Foods stores in Pennsylvania, Maryland and Washington D.C. at the start of 2014, Publix stores in Florida, Georgia and Alabama, and Bristol Farms and Nugget Markets in California.

Distribution Roundup: Buffalo Wild Wings to Pour Dr Pepper

Buffalo Wild Wings (BWW) and the Dr Pepper Snapple Group jointly announced on Thursday that Dr Pepper will soon be available at the fountain of all of the chain’s approximately 600 restaurants in 41 states. It makes for a good match in flavor diversity, too. Dr Pepper claims to be made with a blend of 23 flavors, unbeknown to non-corporate alchemists. BWW lists 22 flavors of wings on its menu.

Distribution Roundup: Big Geyser Signs blk., Reed’s Heads to Airports

Used to be that if your water was black, you had to call a mechanic. These days, black water could soon be trendy. At least, that’s the hope of Big Geyser, a renowned non-alcoholic beverage distributor in New York, which on Tuesday announced that it will distribute blk. Beverages, an Oakland, N.J.-based company that markets a fulvic acid-enhanced mineral water colored black.

KonaRed Enters $12 Million Purchase Agreement With Chicago-Based Investor

The investment follows a busy few months for KonaRed, including the announcement on Tuesday of its partnership with VDF FutureCeuticals, Inc. The partnership settles a long-standing patent infringement lawsuit between Sandwich Isles Trading Company, the maker of KonaRed’s coffee fruit beverages, and VDF, which alleged that KonaRed had violated coffee fruit production methods and technologies marketed by VDF.

Got Other Milk?

Beverage companies continue to form novel takes on dairy products and consumers translate their interest into acquisition. By adapting to the demand for nutrition, versatility of occasion and portability, alternative dairy brands have made headway in a former no-fly zone.

Kombucha Crossover

Health-Ade announced Wednesday that it has added Christine Perich, the CFO and COO at New Belgium Brewing Company, Inc., to its board of directors. Perich began working at the Fort Collins, Colo.-based brewery in 2000 and will continue to do so. Slekys Trout credited Perich’s vast experience and ability to troubleshoot the abundance of difficulties faced by an ambitious kombucha company.