Max Rothman

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Posts by Max Rothman

Fair Trade Coconuts on Tap

Long overseeing the transactions of sugar, cocoa and coffee, among other widely-transported ingredients, Fair Trade USA announced last week that it has launched a coconut certification.

PepsiCo Responds to Trian’s Call for Restructure

As reported today, investment firm Trian Partners released a white paper and letter to the PepsiCo board, reiterating its belief that PepsiCo should split its beverage and snack businesses into two independent public companies. Trian believes that the restructure would sustain growth and benefit the company and its shareholders. Shortly after the story’s publication, PepsiCo e-mailed BevNET with a response.

Press Clips: GMOs and Consumer Behavior

For many Americans, GMOs are like monsters under the bed. They don’t exactly know what GMOs are, but they’re worried about them. This sentiment has already influenced shopping habits, according to a recent write-up on hartbeat, the newsletter of The Hartman Group (HG), a consumer research firm.

Expo West Intro: Rooibee Roo

Rooibee Roo, a caffeine-free tea marketed toward children, will make its debut at the upcoming Natural Products Expo West show in Anaheim, Calif. According to the company, the tea is USDA organic, rich in antioxidants, gluten-free and has 100 percent of the recommended daily value of Vitamin C. Per 8 oz. bottle, the product contains 49 calories and 12 or fewer grams of sugar (the exact figures will be decided).

Distribution Roundup: Buffalo Wild Wings to Pour Dr Pepper

Buffalo Wild Wings (BWW) and the Dr Pepper Snapple Group jointly announced on Thursday that Dr Pepper will soon be available at the fountain of all of the chain’s approximately 600 restaurants in 41 states. It makes for a good match in flavor diversity, too. Dr Pepper claims to be made with a blend of 23 flavors, unbeknown to non-corporate alchemists. BWW lists 22 flavors of wings on its menu.

FDA Announces Proposed Nutrition Facts Updates

Two of the revisions would have particularly broad ramifications for the beverage industry: first, the FDA has proposed that “Added Sugars” be added to the labels, thereby indicating the amount of extra sweetening that has been added to a product, and second, “serving size” would be more in line with the size of an immediate consumption package — so the nutritional content of a drink in a 12 oz. or 20 oz. package would reflect that entire package, rather than the current standard of an 8 oz. serving.

Distribution Roundup: A-GAME Partners With Stop & Shop; Arriba Hits 7-Eleven

When we hear about a new energy drink company with plans to snag market share from Red Bull and Monster, we’re often skeptical. With the category at such a mature state and the two linchpins not going anywhere, most new energy drinks don’t have much of a future beyond niche markets. However, when the energy drink in question is devised by L.A. Libations, the beverage incubator that has helped carry brands such as ZICO and illy issimo to prominence, we take a closer look.

Trian Reiterates Belief in Splitting PepsiCo’s Snacks and Beverages

Trian remains adamant in its belief that PepsiCo should split its snacks and beverages into two independent public companies. PepsiCo, which has been steadfast in its “Power of One” platform, hasn’t budged. The company believes that the strategy allows for “full coordination across the food and beverage operating systems, while also unlocking opportunities to create value across the business.”

Public Interest Group Questions Coca-Cola Endorser Michelle Kwan

About a month after Michael F. Jacobson, the executive director of the Center for Science in the Public Interest (CSPI), penned a polemic for The Huffington Post, his group is back at it, questioning former Olympic figure skater Michelle Kwan for her endorsement of Coca-Cola and membership of the President’s Council on Fitness, Sports & Nutrition.

California Legislator Wants Warning Labels on Sugary Drinks

A bill introduced in Sacramento on Thursday, sponsored by State Senator Bill Monning, would require carbonated soft drinks and most other sugar-sweetened beverages sold in the state to carry warning labels for obesity, diabetes and tooth decay, according to reporter Sharon Bernstein of Reuters. The bill has been supported by several public health advocacy groups.

Dirty Chai: Sweet Leaf to Debut Coffee-Tea Blend

Organic and refreshing continue to be the plays for the company’s latest release, a coffee-tea blend in Original and Vanilla flavors, which will debut next month at Natural Products Expo West in Anaheim, Calif. And as far as ready-to-drink products go, Meghan Conboy, the marketing manager of Sweet Leaf, said that these products serve as the first of their kind.

Press Clips: The Sugar v. Corn Refiners Showdown

On Tuesday, Eric Lipton of The New York Times summarized an extensive, recently-publicized lawsuit between beverage-sweetening rivals that outlines more than a decade of manipulation and wrangling. How have the corn refinery and sugar industries responded to waning sales and the jeremiads sprouting from each other, consumer advocate groups and politicians? Spend, spend, spend.