Max Rothman

Posts by Max Rothman

At Last, CSDs Record Positive Sales Figures

It feels kinda funny to write, but here goes: the carbonated soft drink (CSD) category recorded a positive four-week growth period in sales. It’s the first time that’s happened in more than a year.

Monster in the Morning

On July 21, Monster filed for U.S. trademark registration for Ultra Sunrise, which leads one convenience store retailer surveyed by Wells Fargo to believe that the company “is moving toward a Monster [carbonated soft drink (CSD)] aimed at Mountain Dew.”

Vita Coconut Oil

The increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find more natural food and beverage options.