…Darifair, the nation’s leading manufacturer of delicious dairy products for over 60 years, has launched a new consumer brand called Darifair Farms, with a new line of frozen, single serve, dairy based Fruit Smoothies, and coffee based Chocolate Frappés. The complete line of Smoothies and Frappés will be on shelf at selected Walmart Stores nationwide on June 10th 2013. The Smoothie and Frappé product lines will continue to rollout out the key retailers across the country.
The Agency of Record is Aisle 9 has been engaged to develop and execute a marketing strategy to grow brand awareness and drive in-store
…ATLANTA — For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company’s history by bringing America’s most beloved brand and greatest illustrator together in one place. Starting today, a new exhibit will showcase the most comprehensive display of Norman Rockwell’s work for The Coca-Cola Company ever assembled. The exhibit features examples of Rockwell’s Coca-Cola work from original paintings to final marketing pieces, including the three Company-commissioned paintings that Coca-Cola now holds and marketing pieces based on the Company’s three missing Rockwell paintings.
To get the celebration started, the World of Coca-Cola also is offering $6 discounted general admission
…BAKERSFIELD, Calif. — Califia Farms introduces the first Cold Brewed, soy free/dairy free Ready-to-Drink Iced Coffee in three delicious flavors: Mocha, Café Latte, and Double Espresso – all made with Organic Fair Trade Coffee.
Califia Farms’ line of Pure Almondmilks has already swept the alternative dairy industry away with its iconic packaging and a cleaner, fresher taste. With the launch of Califia Farms Iced Coffee with Almondmilk, Califia is focusing their beverage innovation expertise on an entirely new category that could revolutionize the way Americans drink coffee.
“Our Iced Coffee with Almondmilk is an entirely new beverage experience,” said Greg
GENEVA, N.Y. — Red Jacket Juice, a premium line of fresh 100% fruit juices, cold-pressed at Red Jacket Orchards in Geneva, NY (the Finger Lakes Region), is expanding into more than 130 Tops Friendly Markets Locations.
Red Jacket Orchards, a third generation family owned orchard, has been perfecting the art of fresh juicing for over 5 decades. The juice is produced right on the orchard in an advanced Kosher and L.E.E.D certified “green” juice facility. Now Red Jacket juice comes direct from the orchards to shoppers at Tops Friendly Markets.
“For decades we’ve been crafting our fresh, cold-pressed juice and…
…IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an agreement with Ingles Markets, Inc.
Founded in 1963 by Robert “Bob” Ingle, Ingles Markets is a regional supermarket chain based in North Carolina. Today, Ingles operates 203 stores in six states including 74 in Georgia, 69 in North Carolina, 36 in South Carolina, 21 in Tennessee, 2 in Virginia and 1 in Alabama. Ingles’ strives to provide a one-stop shopping convenience to its valued customers. All of
…GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce their association with young diabetes awareness advocate Noah Brokmeier, The Diabetes Dude. The Diabetes Dude Foundation connects the diabetes community through encouragement of a healthy and active lifestyle. Striving to help families explore new ways to improve their diabetes management, reduce complications of the disease, raise awareness, and encourage leadership amongst individuals with the same condition in a positive way.
“I just want to thank you for introducing me to your product, Rev’ D! I was diagnosed with Type 1 diabetes when I was 6 years old, I am
…NEW YORK — WAT-AAH!, a premium brand of functional water free of sugar, artificial flavor or coloring, targeted towards kids and teens, expands its distribution network in key markets nationwide with authorization in significant chain accounts including Harris Teeter (Southeast), Ingles (Southeast), Hannaford (New England), Price Chopper (Northeast), Big Y (New England), Sweetbay (Florida), ACME (Mid-Atlantic), Acme Fresh Market (Ohio) and Farm Fresh (Virginia). WAT-AAH! is also available in major retail outlets such as Kroger and its banners (Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s), Ahold subsidiaries (Stop & Shop, Giant-Landover and Giant-Carlisle), Shaw’s, Giant Eagle, BI-LO,Read the full article» Comment Count
…NEW YORK — Heart of Tea, one of New York’s fastest-growing new beverage brands, today announced the introduction of two new flavors: Victorian and Lemon.
About the new flavors:
“The Victorian,” a modern take on the beloved classic. On the surface, it’s pretty simple. Just a good ol’, authentic sweet black tea. But dig deeper, and you’ll taste the difference. A blend so delicate, so unique, crafted with such fine detail – there is history to every drop. A 19th century gem, remixed for the 21st century.
Lemon. Believe us at Heart of Tea, this is lemon iced tea. ARead the full article» Comment Count
…SALT LAKE CITY — CirTran Corporation (OTC BB: CIRC) announced today that Playboy’s motion to prevent Play Beverages and CirTran Beverage from selling Playboy Energy Drink was denied by Judge Robert W. Gettleman without prejudice, and that Play Beverages’ motion to stay the federal action in favor of its state lawsuit in Chicago against Playboy was granted.
In the United States District Court for the Northern District of Illinois’ Eastern Division, Judge Gettleman granted a motion by Play Beverages, LLC, CirTran Beverage Corporation and CirTran Corporation, denying a motion by Playboy Enterprises International, Inc., without prejudice. Playboy had filed on
…LOS ANGELES — Red Ace Organics today announce its organic beet performance shot will be available at 586 Vitamin Shoppe locations nationwide. Starting May 2013, the organic beet juice supplement will be available at the register of the prestigious U.S. retail giant further solidifying Red Ace’s penetration and foothold as America’s beet juice company.
“We’re pleased to bring Red Ace into the Vitamin Shoppe for our customers,” said Michael Martin, Category Manager for the Vitamin Shoppe. “Our customers are always looking for new and innovative products to help them with their health and wellness goals.”
Using nitrate-rich beetroot juice, Red
…LAS VEGAS — The new iced tea, TEAloe, has won first place in the in the 2013 North American Tea Championship based on TEAloe’s superior evaluation by the Championship Judging Panel.
TEAloe is a Ready-To-Drink, organic, fair trade brewed green tea combined with organic aloe vera bits, which add a juicy and, now, award winning, dimension to its combination of ingredients. TEAloe is also gluten-free and is made In USA.
The beverage was created by TEAloe LLC, funded by Gofredy Salazar and Diana Cruz, both industrial engineers with experience in the food & beverage and retail industries.
Available in four
IRVINE, Calif. — Orgain, the nation’s first ready-to-drink nutritional shake that is certified organic, now comes in Strawberries & Cream, as well as Creamy Chocolate Fudge, Sweet Vanilla Bean and Iced Café Mocha. Available nationally at Whole Foods Market, Rite Aid, Wegman’s and The Vitamin Shoppe, as well as on-line at http://www.orgain.com…, Orgain was created by a practicing physician and cancer survivor to give consumers a convenient solution for meeting their health and weight management needs.
“Orgain is ready-to-go for breakfast, as a post-workout shake, during illness, or as an energizing snack or meal replacement,” said Andrew Abraham, M.D.,
…KE‘AAU, Hawaii — Volunteers and conservationists gently planted saplings representing the last wild nanu plants (Gardenia brighamii) on Oahu coordinated by the Hawaii Plant Extinction Prevention Program (PEPP) in partnership with the Hawaiian Springs Preserving Paradise Initiative, government and private agencies in April. The 30 saplings were grown and nurtured for over two years at the State’s Pahole Nursery.
“In order to recover or proliferate the nanu again in the wild, it is vital that we plant seeds from a diverse genetic stock and not from a domesticated nanu which may no longer be adapted for wild conditions. This effort
…DENVER — Hangover Joe’s Get Up & Go, manufacturer of “The Hangover” Recovery Shot, announced today a major production facility relocation. The nation’s leading hangover recovery product will now operate out of the former 5-hour Energy plant in Ann Harbor, Michigan in order to sustain growing distribution and product demand.
“This move is a great opportunity for the brand as we continue to expand and transfer our production to this facility,” said Mike Jaynes, Co-Founder and CEO of Hangover Joe’s Get Up & Go. “This allows us to manufacture in a much more efficient manner, and also maintain the increasing
…PURCHASE, N.Y. — With summertime just around the corner, Pepsi® and Mountain Dew® are excited to announce “Iconic Summer,” giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never before have they brought together so many iconic prizes and experience, in the same place, at the same time. Get ready for the biggest event of the summer: this is the Iconic Summer!
Prizes include everything from Pepsi and Mountain Dew-themed merchandise to
…ST. LOUIS, Mo. — Sensient® Food Colors Europe has achieved ISO 14001 certification for environmental management from the International Organization for Standardization (ISO). This important development is a significant step in Sensient’s approach to protect natural resources in its manufacturing, logistics, and administrative processes.
Andreas Klingenberg, Technical Director, Sensient Colors Europe, said, “Our certified environmental management system will enable us to minimize energy, water, and raw materials consumption, as well as reduce waste and emissions to prevent environmental pollution.”
Achieving this certification demonstrates Sensient’s commitment to environmental protection in all its processes. Comprehensive team training for all aspects of environmental
…CHICAGO — Information Resources, Inc. (IRI) and SPINS LLC today announced a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network™ household panel. This will create a powerful new natural/organic segmentation capability that empowers CPG manufacturers and retailers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector. IRI is the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies. SPINS is the leading information and insights provider for the natural andRead the full article» Comment Count
…LAKEVILLE-MIDDLEBORO, Mass. — Do you have a friend, relative or community member whose selfless attitude and giving spirit makes his or her community better? The folks at Ocean Spray – inspired by the launch of their latest juice drink – Ocean Spray Cran-Lemonade™ – are on the search to find and celebrate a person who makes every day more sunny. The winner, as well as nominator, will receive a sunny getaway of their choice, compliments of Ocean Spray and JetBlue Airways.
“You know this person,” said Kristen Borsari, Director of Marketing, Ocean Spray. “He’s your child’s teacher or after-school tutor,
…GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce their partnership with the South Carolina Athletic Coaches Association becoming the official beverages for all SCACA sponsored events. The mission of the South Carolina Athletic Coaches Association is to promote, protect and teach the student athletes of South Carolina through effective leadership and professional development of coaches.
“We are extremely honored to represent our home state of South Carolina as the official beverages of the South Carolina Athletic Coaches Association. Our partnership will help us in many ways to educate our youth and continue our fight against obesity and
…MATAWAN, N.J. — PacificHealth Laboratories, Inc. (OTCQB: PHLI.OB), a leading sports nutrition company, in conjunction with Body Glove International, one of the foremost global brands in outdoor activity announced the launch of Body Glove SURGE, the first proven all-natural energy shot that delivers fast and long-lasting energy, increases mental focus and improves alertness without the chemicals found in best-selling energy shots.
Caffeinated energy shots are one of the fastest growing retail categories with 2012 sales exceeding $1.4 billion. Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots. The overwhelming majority of
…CHICAGO — It’s the coffee drink you can enjoy deep down in your soul. That’s the message behind Marley’s One Drop which recently re-launched in Rexam 12oz. SLEEK cans.
Made with premium Jamaican coffee, real cane sugar and all-natural ingredients, Marley’s One Drop is available in coffee, mocha and vanilla light flavors. The company hopes this new package will help it further capitalize on the continued growth in the ready-to-drink (RTD) coffee segment.
Originally introduced in 9.5oz. glass bottles, Marley Beverages chose to move into the Rexam SLEEK can because of its durability, portability and brand differentiation as it helps
…LOS ANGELES — BODYARMOR SuperDrink™ announces today the latest addition to its growing superstar roster of athlete partners — Buster Posey, baseball’s MVP and two-time world champion catcher.
As a BODYARMOR SuperDrink™ partner, the San Francisco star will participate in regional and national events, promotions, and more.
“The baseball season is long and especially as a catcher, you need the right nutrition and hydration in your system to perform all season. More than any other solution I’ve tried, BODYARMOR SuperDrink has the electrolytes, antioxidants, and vitamins to help keep me going,” Posey said. “I started drinking the product during Spring
…ATLANTA — Extraordinary style isn’t limited to high-fashion runways or design studios. Look around any office, college campus or city block and you’ll see people with a passion for fashion and an eye for design getting creative and having fun with their individual style.
To celebrate the spirit of independent stylists and fashionistas everywhere, Diet Coke is launching the second season of its annual Diet Coke Young Designer Challenge – an opportunity of a lifetime for a style maven to become the next great fashion designer. Diet Coke is the number one calorie-free brand and number two beverage in the
…PURCHASE, N.Y. — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol.Read the full article» Comment Count
…LOS ANGELES — First Beverage Group, a full-service financial services firm dedicated exclusively to the beverage industry, today announced that Jason Camillos has joined the firm as managing director of First Beverage Ventures, the company’s private equity division.
“Timing Jason’s hire to coincide with the launch of our new fund allows us to hit the ground running as we add new brands to our portfolio,” said William Anderson, founder and CEO of First Beverage Group. “Jason’s multi-faceted experience with building great consumer brands will be an enormous asset to our company, our team and our partners.”
“Jason has diverse talents
Have news? Have a new product? Tell us