Press Release

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Master Distiller Ken Pierce to Retire from 1792 Distillery

Pierce’s early days in the distilled spirits industry started with Barton Brands of Georgia (now defunct) where he was Plant Chemist and later Quality Control Manager. After six years, the company transferred him to Bardstown, Ky. to its distillery now known as Barton 1792 Distillery. Pierce started his work in Bardstown as Senior Chemist; a short time later was named Chief Chemist, then Director of Distillation before being named Master Distiller.

Pepsi Announces Components of Global #PepsiMoji Campaign

Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements.

WhistlePig Unveils 15 Year Whiskey Finished in Vermont White Oak

WhistlePig announced today the launch of its 15 Year rye whiskey, marking the next step in the company’s vision of becoming entirely farm- to-bottle. Aged for 15 years and finished in Vermont White Oak from the WhistlePig Farm and surrounding area, this whiskey combines rye spice with wood sugar, earth, and allspice, delivering a flavor and texture only accessible after long, long years in a barrel.

Red Bull Launches Limited-Edition Kiwi Twist Flavor

The Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

True Drinks Hires Jeff Culbertson as Vice President of Sales

Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales.

ZICO Signs David Boudia and Ali Krieger as Brand Ambassadors

Boudia, a gold medal winner in men’s diving at the London 2012 Olympic Games, and Krieger, a long-standing member of the world champion U.S. Women's National Soccer team, will serve as ZICO brand ambassadors at the Rio 2016 Olympic Games.

Celsius Hires Jon McKillop as National Director of Sales, Fitness Channel

McKillop joins Celsius with more than fifteen years of experience in leading sales initiatives for the non-alcoholic beverage and the consumer packaged goods sectors of some of the nation’s largest brands, including PepsiAmericas Beverage Company, Keurig, Javo Beverage, Core-Mark, and Glanbia Performance Nutrition.