…Kilauea, HI (Dec. 4, 2013) – Wai Koko Beverage Company is excited to announce their partnership with Haralambos Beverage Company, the largest New Age beverage distributor in the Los Angeles area. This partnership comes as the next step in Wai Koko Beverage Company’s West Coast expansion strategy, and will include distribution in Los Angeles, Orange, and San Bernadino Counties.
Wai Koko Beverage Company, based in Kauai Hawaii, offers a 100% Pure Coconut Water in a 17.5 fl oz BPA free can. They will also be launching their new Wai Koko Coconut Infusions line in early 1st Quarter 2014. Committed to
…Launched on Dec. 6, 2013, the three-week Facebook referral promotion incentivizes consumers to learn more about self-health tips from “The Self Health Revolution” and Essentia Water
(Bothell, Wash.) Dec. 6, 2013 – Essentia® Water, innovator of the first functional bottled-water brand in the United States, today announced it has partnered with J. Michael Zenn, author of “The Self Health Revolution,” to launch the Self-Health Holiday Giveaway, a referral-based Facebook promotion. The three-week contest that launches Friday, Dec. 6 and runs through Dec. 27 is being hosted on Essentia’s Facebook page and rewards entrants for spreading the idea of good health
MIAMI–(BUSINESS WIRE)–Fuelstrip, a Miami-based sports science company, announced today the launch FueladeTM, a custom sports energy drink developed to assist athletes in refueling based on their sweat-analyzed energy levels. The only dose-based sports drink created by sports medicine physicians, Fuelade is designed so athletes never have to guess how much to drink to maximize their performance.
Similar to Fuelstrip’s other products, Fuelade allows athletes to customize their hydration program based on their specific sport, day-to-day needs, and training demands. The Fuelstrip line of offerings includes:
FuelstripsTM… – Propriety sweat test strips analyze an athlete’sRead the full article» Comment Count
PLANO, Texas–(BUSINESS WIRE…)–Dr Pepper Snapple Group (NYSE:DPS) has once again been named a member of The Civic 50, an initiative to identify and recognize companies for their efforts to improve the communities where they operate. The survey was conducted by the National Conference on Citizenship (NCoC) and Points of Light, expert organizations on civic engagement, and published by Bloomberg News.
“We are proud to be a part of the Civic 50 for the second year in a row,” said Vicki Draughn, vice president of corporate affairs for DPS. “It’s a reflection of our commitment to drive positive change
NEW YORK, Dec. 4, 2013 /PRNewswire/ – PAMA Pomegranate Liqueur, the original, all-natural pomegranate liqueur, today announces the six finalists of the first-ever “Are You Indispensable?” Cocktail Competition. The competition attracted 242 cocktail recipes from professional bartenders and mixologists from more than 30 states that were submitted via ShakeStir.com, a leading online community for bartenders. The recipes showcase PAMA as the indispensable modifier that provides a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color to cocktails ranging from aperitifs to nightcaps using both clear and aged spirits. The competition is hosted by Hanna Lee Communications, Inc.…Read more»
More Than 1,000 7-Eleven Stores Now Carry Natural Cabana Lemonade
DENVER, CO–(Marketwired – Dec 3, 2013) - The Pulse Beverage Corporation (OTCQB:PLSB…), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that 160 7-Eleven franchise stores in Texas will begin carrying Natural Cabana® Lemonade in the next several weeks. The expanded presence in Texas brings the total number of 7-Eleven stores carrying Cabana Lemonade to 1,065.
“We are thrilled to expand our presence to more than 1,000 7-Eleven stores since our relationship began with the iconic retailer in 2012,” said Bob Yates, CEORead the full article» Comment Count
IRVINE, CA–(Marketwired – December 05, 2013) - True Drinks, Inc. (OTCQB: TRUU…), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the completion of a $2.0 million term loan from Avidbank.
Dan Kerker, Chief Financial Officer of True Drinks, commented, “The funding of this loan with Avidbank comes as the result of True Drinks being in a much more secure financial position following our equity raise last week. This note enables us to clean up our balance sheet by paying off convertible notes. Avidbank
DINUBA, Calif.–(BUSINESS WIRE)–For the sixth consecutive year, Odwalla has branched out to bring the goodness of trees to locations across the country. Since 2008, Odwalla has helped plant more than a half-million dollars’ worth of trees through its Plant-A-Tree program. This year, the brand has partnered with The Nature Conservancy’s All Hands on Earth and Healthy Trees, Healthy Cities initiatives and Target to help spread more goodness. As a result, 130,000 trees will be planted in forests and urban areas in 2013 and early 2014.
Earlier this year, thousands of people logged on to www.odwalla.com/plantatree… and created a
…LOS ANGELES, Dec. 4, 2013 /PRNewswire/ — ‘Tea of a Kind’ - the innovative beverage that instantly delivers fresh brewed iced tea from its cap when opened – is pleased to announce that critically acclaimed singer/songwriter and professional surfer,Donavon Frankenreiter, has joined the “family” by becoming an equity partner in Gizmo Beverages, the parent company of ‘Tea of a Kind’.
“It’s so exciting to partner up with a brand I personally enjoy, but more importantly that I feel good about giving my kids,” shared Frankenreiter. “My family is everything to me, so finding healthier beverages we can enjoy together is
…NEW YORK, Dec. 5, 2013 /PRNewswire/ — Tequila Avion® is excited to announce the launch of Avion Reserva 44, an exceptional extra anejo tequila. Avion Reserva 44 is hand bottled in extremely limited batches and carefully filled into a fire-polished, luxurious crystal bottle. Only 744 cases of the unique, handcrafted extra anejo tequila will be available worldwide and the brand will unveil the first 150 select cases of Reserva 44 just in time for the holiday gift-giving season. This very special addition joins the already exceptional line of handcrafted tequila from Avion, which was voted World’s Best Tasting Tequila atRead more»
…NEW YORK, Dec. 5, 2013 /PRNewswire/ – CIROC Ultra Premium Vodka, Sean “Diddy” Combs, and Uber give fans one million more reasons to celebrate responsibly this holiday season. Combs and the “Official Vodka of New Year’s Eve” have teamed up with on-demand transportation app Uber, who will provide discounts for safe rides home on New Year’s Day 2014. Throughout the remainder of 2013, consumers are urged to pledge to #CIROCthenewyear on Facebook and Twitter and make their commitment to never drink and drive. If CIROC receives 10,000 pledges with #CIROCthenewyear, then Uber will provide new Uber users with a $25Read more»
…NEW YORK, Dec. 4, 2013 /PRNewswire/ – A new study commissioned by the WAT-AAH! Foundation, in conjunction with Fit Kids, finds that celebrity-endorsed food and beverage advertising campaigns are emotionally and effectively driving America’s youth to product consumption. Directly from the perspective of kids, the study shows the impact and influence these commercials and celebrities have on their generation as well as how these endorsements raised troubling concerns among kids and teens. “If the celebrities know these products are bad for us, why are they promoting it … Most of the time, celebrities don’t care about the product they onlyRead the full article» Comment Count
…LAS VEGAS (Dec. 4, 2013) – XYIENCE Xenergy, the official energy drink of the UFC® announces a new partnership with Capital Distributing, LLC that will offer access to more than 1,800 retail doors within the eight counties in the Oklahoma City metro that the distributor serves. The agreement includes all eight of XYIENCE Xenergy’s award-winning sugar- and calorie-free flavors as well as the complete collection of XYIENCE’s non-carbonated beverages Xenergy + Tea, Lemonade and Hydration. XYIENCE’s relationship with Capital means the brand can secure retail shelf space in convenience retailers including Circle K and On Cue and in grocery storesRead the full article» Comment Count
…NEW YORK, Dec. 3, 2013 /PRNewswire/ – Inspired by the Brooklyn neighborhood and street address that the company is situated on, the new Jay Street Coffee is the latest innovation of the Brooklyn, New York based beverage company-ITO EN(North America) INC. Known for their award-winning signature ready-to-drink teas- TEAS’ TEA, the company continues to expand their beverage offerings by venturing into the new market category of coffee.
“Similar to our TEAS’ TEA and Oi Ocha brands of fresh brewed ready-to-drink tea products, we developed the Jay Street Coffee brand to leverage our expertise in fresh brewed great tasting beverages,” says
MINNEAPOLIS–(BUSINESS WIRE)–Phillips Distilling Company (Phillips) today announces the launch of UV Sriracha Vodka…, the first sriracha flavored vodka to hit the market. UV Sriracha Vodka is a bold blast of spicy flavors and the ultimate vodka for anyone who wants to add a kick to their cocktail.
UV Sriracha is infused with a proprietary blend of chilis, garlic and vegetables. These flavors honor the traditional sriracha hot sauce, named after Si Racha, Thailand; the city where it was first created. Everyone is craving the wildly popular sriracha, which some claim as the world’s favorite condiment for
…CHICAGO, Dec. 2, 2013 /PRNewswire/ — After an extensive agency review process, Pernod Ricard USA has re-appointed incumbent Legacy Marketing Partners, a leading Chicago-based experiential marketing agency, as national on-premise activation agency of record, effective July 1, 2013.
Legacy has been an agency partner for the past 10 years on many brands within the Pernod Ricard USA portfolio and will continue to be responsible for developing and implementing national on-premise promotions and brand platform events.
“The re-appointment of Legacy as our national on-premise agency of record affirms our confidence in their ability to generate value by helping us retain and
…ATLANTA, GA–(Marketwired – Dec 2, 2013) – 2T Water, LLC has announced their first proprietary formula 2T WATER “BIOTIN”® Hair, Skin & Nails. 2T WATER “BIOTIN”® is an extension to the company’s bottled spring water sourced from the Ouachita National Forest. The formula is the first Biotin or (B7) infused as the main functional ingredient of its kind in the water segment. 2T WATER “BIOTIN”® is aimed to introduce a premium water product that supports some of the many benefits of Biotin. Biotin or (B7) has been known to have an important role in the growth and maintenance of yourRead the full article» Comment Count
CHICAGO, Dec. 2, 2013 /PRNewswire/ — Premium adult beverages are providing momentum to the on-premise channel despite cautious consumers. Higher-priced spirits and beer categories in particular are growing in restaurants and bars, although the channel is slowing overall according to Technomic’s just-released 2013 BarTAB Report…. The on-premise channel grew in total volume (0.7 percent) to reach 1.9 billion gallons and sales rose 3.5 percent to $97.3 billion in 2012. Projections call for slight declines in volume in 2013 and 2014, but continued dollar growth.
“Two seemingly opposing trends are at play,” explains Eric Schmidt, Director of Research at Technomic.
Artisan Distillery Located in LA Arts District Recognized for its handcrafted Loft & Bear Artisanal Vodka
LOS ANGELES–(BUSINESS WIRE…)–Young State America (YSA), a small batch distillery located in the bourgeoning downtown LA Arts District, today announced that its Loft & Bear Artisanal Vodka was awarded a silver medal at the New York International Spirits Competition, held October 20 and 21 in New York City.
The judging panel for the competition is composed of buyers, retails stores, restaurant and bar owners, distributors, importers and trade influencers with spirit purchasing power. Winners are selected based on criteria including appearance, aroma,
…The ultimate stocking stuffer, Triple Crown introduces innovative flexible pouches too
WESTON, MO, Nov. 26, 2013 /PRNewswire/ – It is with great pomp and privilege that McCormick Distilling unveils the latest of its liquid jewels designed to add prestige and cachet to Americans’ stockings this year. Introducing Triple Crown whiskey, the ultimate in liquid luxury and the first-ever North American whiskey to offer innovative single and double serve flexible pouches.
“America is in the throes of an undeniable love affair with whiskey,” said Vic Morrison, Vice President of Marketing at McCormick Distilling. “With its superior taste and exceptional value, Triple
Captain & Cola Encourage Adults to Showcase their Love for Friendship and Responsible Celebrations by Sharing #CaptainAndCola Moments to Benefit Alligators Everywhere
GAINESVILLE, Fla., Nov. 26, 2013 /PRNewswire/ – A heated sports rivalry is a cause for tailgates, touchdown dances and raising a CAPTAIN MORGAN® Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola.
“Dogs are too traditional, I don’t do cats, and let’s be honest, parrots are bit…
…IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the raising of $5.2 million in preferred equity.
Lance Leonard, Chief Executive Officer of True Drinks, commented, “I want to acknowledge the support we received from our existing shareholder base in this transaction and also welcome aboard our new investors. Securing capital to meet the rapidly growing demand for AquaBall™ was of critical importance to our continued roll-out strategy. This year, we have successfully gained nationwide distribution throughout
…ERLANGER, Ky. — WILD Flavors, Inc. (WILD) has acquired Alfrebro, LLC, a leading manufacturer of natural extracts and aroma chemicals, advanced proprietary technologies, and expanded processing capabilities. With this positioning, WILD will further its development position and product lines to expand not only into unique flavors, extracts, and aromas for the food and beverage market, but also to strengthen its Health and Wellness focus and initiatives.
“This investment is another key step to continually grow a differentiated and integrated supply chain for the benefit of our customers. Alfrebro’s business will provide improved raw material access while strengthening our existing flavor
…NEW YORK – On the heels of their successful launch of their Organic Elderflower Lemonade since December 2012, Belvoir Fruit Farms—a family owned company that has been producing hand-made beverages since 1981—is proud to announce the launch of its new flavor, Elderflower and Rose, in the specialty grocery retailer The Fresh Market.
The healthy and refreshing beverage has been seeing a successful national roll out, available now in 26 states. The Fresh Market will be carrying both the 25cl and 75cl sizes.
Belvoir Fruit Farms, the purveyor of naturally delicious drinks named after the city in Great Britain tucked away
…LOUISVILLE, Ky. — Rooibee Red Tea won over thousands of Google workers becoming one of only 13 new products now permanently available at the company’s California headquarters. Google invited C “Tea”O Heather Howell and National Sales Director Mike Fulkerson to its annual Micro-Kitchens Fair in September where employees sampled 100 different foods and beverages. They then voted on their favorites for permanent availability at the Fortune 500 company. Howell and Fulkerson received word this month Google selected Rooibee Red Tea as one of four beverages.
“We met so many wonderful people during our visit to Google. I am so excited
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