…NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages has announced that Brad Angevine has joined the company as General Manager of Product and Assistant of EVP.
Prior to joiningITO EN, Brad worked in beverage marketing for the majority of his career, most recently as SVP of Marketing at Apple & Eve, LLC. Leading the marketing team at Apple & Eve for more than a decade, he was instrumental in launching their highly successful Fruitable line of fruit and vegetable juices. In addition, Brad helped direct Apple & Eve in launching their
…WOODBURY, N.Y. — On the November 11th episode of “bethenny” Bethenny Frankel, the original Skinnygirl™, announced her new partnership with AriZona Beverages to launch Skinnygirl™ Sparklers, a line of sparkling waters mixed with real fruit juice. They come in four refreshingly sweet bubbly flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut.
On the same episode of “bethenny” that showcased the new product, Bethenny invited her fans to create the next flavor of Skinnygirl™ Sparkler to join the line. Participants entered the contest on bethenny.com by submitting their recipe ideas, which could include up to three ingredients. Contestants competed
Red-Hot Global Aperitif Brand Owned by Gruppo Campari Shifts from Palm Bay International to Campari America in Key American Market
SAN FRANCISCO and BOCA RATON, FL (November 21, 2013) – Campari America…, a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), and Palm Bay International announced today they have reached a mutual agreement that will shift the distribution and marketing of the Aperol® brand in the US from Palm Bay to Campari America beginning September 1, 2013. Aperol is a globally-distributed Italian Aperitif owned by Milan-based Gruppo Campari and is a key pillar of
…New Line of All-Natural Cocktail Fortifiers Combines Great Taste with Health Protection
San Francisco, CA (PRWEB) November 21, 2013 — Two weeks ago, Ficks & Co announced the launch of a line of all-natural, functional cocktail fortifiers that contain a high percentage of vitamins, electrolytes and antioxidants shown to prevent a rough morning after. The product was marketed on crowdfunding site Indiegogo and received immediate support. The initial fundraising goal of $28,000 was exceeded in the first 15 days of the campaign and Ficks plans to start production in January.
“The world is moving so fast. We realized there needed
…12 Regional winners will advance to National USBG Legacy Showcase in February to compete for Global Showcase opportunity
CORAL GABLES, Fla., Nov. 21, 2013 /PRNewswire-USNewswire/ — BACARDÍ, and the United States Bartenders Guild (USBG) kicked off the fourth annual Legacy Cocktail Showcase this week in Boston, challenging bartenders to inspire the next classic cocktail using BACARDĺ Superior rum. The U.S. will host five additional regional showcases in major cities across the country over the next three months, including, Chicago, San Francisco, Dallas, New York and Miami. The most promising participants will compete in the National USBG Legacy Cocktail Showcase in
…BOTHELL, Wash. — Essentia Water, innovator of the first bottled functional water in the United States, announces distribution partnerships with two leading U.S. grocery retailers, Delhaize America and H-E-B that will greatly increase the brand’s retail presence in Northeast, Mid-Atlantic and Southeast regions.
Delhaize’s Food Lion and Hannaford Supermarkets add approximately 1,300 stores to Essentia’s retail roster. Both will carry all three of Essentia’s single-serve bottles in their mainstream water aisles. Essentia’s 20-ounce single serve bottles will appear in approximately 400 coolers.
In Texas, Essentia’s 1-liter single serve and multi-packs are now offered in the mainstream water aisle of more
…$10MM national television buy for the fast-growing rum brand.
JERSEY CITY, N.J., Nov. 20, 2013 /PRNewswire/ – It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. The Kraken® is America’s fastest-growing rum brand and today, premium spirits importer Proximo Spirits launches a new television and digital campaign that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is set to Bobby Darin’s classic recording of “Beyond the Sea,” creating an eerie contrast that lends the spot a big-budget, major motion picture feel.
…Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon’s® Cinnamon Rolls
DEERFIELD, Ill., Nov. 21, 2013 /PRNewswire/ – Pinnacle® Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls®, have introduced a first-ever irresistible indulgence with Pinnacle® Cinnabon® Vodka. The latest creation from Beam Inc. (NYSE: BEAM) fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka’s award-winning vodka to deliver the ultimate indulgent experience.
“Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle® Cinnabon® Vodka delivers that amazing flavor in a premium
…NEW YORK, Nov. 20, 2013 /PRNewswire/ — Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc® and Crown Royal® will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women’s National Basketball Association (WNBA).
The NBA provides a powerful platform for Diageo to create initiatives that communicate the importance of celebrating life responsibly. Both Ciroc and Crown Royal will work
…Sean “Diddy” Combs Announces CIROC as “The Toast of the NBA”
NEW YORK, Nov. 20, 2013 /PRNewswire/ – CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced a multiyear marketing agreement and unveiled “The Toast of the NBA” campaign. This announcement heralds a larger partnership entered into with the NBA by Diageo, the world’s leading premium drinks business and parent company of CIROC. As part of the agreement CIROC Ultra Premium, led by Sean “Diddy” Combs, will take the lead to drive responsible celebration with NBA fans nationwide.
“I’ve been a fan of the NBA all my
…100% Organic, Gluten Free and Kosher Tequila Exemplifies Small Batch Superiority
NEW YORK, NY, November 19, 2013 – Today’s launch of the new premium 100 percent pure platinum Baron Tequila from Baron Spirits International gives tequila enthusiasts a pre-Thanksgiving reason to be grateful. This newcomer stands out in a crowded category with its handcrafted small batch production origins in Tequila, Jalisco, Mexico, where it is made of 100% prime agave and triple distilled. Baron contains no additives and is certified gluten-free, as well as kosher.
Born of a woman’s desire to build a business for her children after battling cancer,
San Francisco, CA. Fresh off the heels of launching the first ever 100% Raw Tea, Harmless Harvest and Whole Foods Market are releasing a limited time offering for the holidays. This seasonal recipe blends therapeutic levels of organic cinnamon and clove extracts using the wildly popular 100% Raw & Organic Coconut Water as a base. With some extra bite and fragrant warmth accentuating the signature nutty flavor of the coconut water, this unique formula allows the natural sweetness to shine through.
Each bottle contains more than twice the minimum daily therapeutic dosage of cinnamon shown to lower blood sugar…
…Unsweet Lemon Tea is HONEST® Tea’s first zero calorie tea option available in 16.9oz. PET bottles
(Bethesda, MD – November 19, 2013) – HONEST® Tea, the makers of the nation’s top-selling organic bottled tea, is now offering Unsweet Lemon Tea nationally. Brewed with USDA organic, Fair Trade Certified™ tea leaves from India, the unsweetened, zero calorie beverage is flavored with organic lemon extract and is available in 16.9 oz. PET bottles.
“We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers.” said Seth Goldman, co-founder & TeaEO of HONEST
…“Maritime Malt” Debuts New Promotion Pack Featuring a Chance to Sail on Clipper Round the World Yacht
(PRWEB) November 19, 2013 — Old Pulteney Single Malt Scotch, boat sponsor in the Clipper Round the World Yacht Race, introduced a new retail promotional pack, giving U.S. fans the chance to win the “Ultimate Sailing Experience.” One lucky fan with a thirst for both whiskey and adventure will join the Old Pulteney Clipper crew for a day sail on its newly designed, state-of-the-art yacht, and polish their sailing skills while hearing the crews’ tales of adventures at sea.
Consumers who purchase a
…San Diego distillery also wins four medals in New York International Spirits Competition
November 19, 2013 (San Diego, CA) – Last week, the New York International Spirits Competition (NYISC) named Ballast Point Spirits “California Distillery of the Year,” in addition to medal wins for four of the San Diego distillery’s spirits.
Ballast Point’s Old Grove Gin and Devil’s Share Moonshine each earned silver medals, while Three Sheets White Rum and Devil’s Share Bourbon each took home a bronze. Earning four medals across four different spirits categories helped garner the “California Distillery of the Year” distinction for Ballast Point.
…New York, NY (November 19, 2013) – This fall Paddy Whiskey, a 233-year-old authentic Irish whiskey, has introduced two new flavored whiskey blends to its portfolio, Paddy Bee Sting and Devil’s Apple. With the sweet honey taste of Bee Sting and the cinnamon apple kick of Devil’s Apple, both new flavors are smooth, balanced, easy on the pallet and can be enjoyed either on their own or mixed. Just like Paddy O’Flaherty, the larger-than-life whiskey salesman who the brand changed its name in honor of in 1913, these bottles are representative of enjoying life with good friends during good times.Read more»
…LOUISVILLE, Ky., Nov. 19, 2013 /PRNewswire/ — Michter’s Distillery, LLC is pleased to announce the appointment of Pamela Heilmann as Distiller and Vice President Production.
Ms. Heilmann joins Michter’s with nearly fifteen years of experience garnered at Beam Global, Inc., maker of fine whiskeys like Baker’s, Basil Hayden’s, Booker’s and Knob Creek. Most recently she was Distillery Manager at the Booker Noe Distillery inBoston, Kentucky. During her years at Beam, Ms. Heilmann worked directly with former Master Distiller Jerry Dalton. An honors graduate of Columbia College in Missouri, Ms. Heilman formally studied distillation at Alltech Institute of Brewing and Distilling
NEWTON, MA–(Marketwired – Nov 19, 2013) - Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, today reported that the sales of on-premise flavored vodkas fell 11.7 percent from Q3 2012 to Q3 2013. Analyzing more than 170 million drink orders, Restaurant Sciences learned that flavored vodkas lost nearly one percent of its on-premise spirits market share from Q3 2012 to Q3 2013.
“Flavored vodkas’ on-premise spirits market share peaked at 8.7 percent in Q3 2012,” said Chuck Ellis, president and CEO of Restaurant Sciences LLC….
…LOUISVILLE, Ky., Nov. 18, 2013 /PRNewswire/ – Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico*, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to live life at 100 percent, with courage, passion and pride, attributes that are found in every bottle of Tequila el Jimador.
The revamped bottle features a dynamic embossed illustration of the iconic Jimador, a figure that represents the
…ATLANTA — DS Waters of America, Inc. (DS Waters), announces the acquisition of Jensen Distributors, Inc., a distributor of Mountain Valley® and Diamond™ water products in the Tampa, Florida area. DS Waters will continue to distribute these products to homes and offices in the Tampa, Florida area, along with its Crystal Springs® bottled water brand.
Current customers of Jensen Distributors will continue to receive Mountain Valley ® water in its famous glass bottles. They will be able to add a variety of flavored drink mixes, hot chocolate, tea and coffee products to their order as well. Additionally, customers will be
…FOUND great tasting, low calorie, carbon neutral, all natural infused sparkling water in a proprietary award winning glass bottle has entered the United States with a national distribution rollout in all 147 The Fresh Market locations.
“We are very excited to be entering the United States through such a prominent specialty food retailer”, stated Onur Kece, Co-founder.
Sweetened with pure beet sugar, the great tasting, clear, all natural, preservative free, carbon neutral, infused sparkling waters contain 45-60 calories per bottle. FOUND is currently being sold at Chipotle in France and Germany, Starbucks in Turkey, La Grande Epicerie, Cojean and Colette
…LAWRENCEBURG, KY (November 18, 2013) – Ask and you shall receive. That’s the mantra from the Wild Turkey® team, as the brand brings back its highly-coveted Wild Turkey 101 Rye. After an absence from the market for about a year due to unexpected high demand, Wild Turkey 101 Rye is making its way back into the hearts and back bars of the best whiskey accounts in the country beginning this month.
In this day and age, it’s no surprise that Wild Turkey’s loyal fans took to Facebook and Twitter to express their disappointment with 101 Rye’s vanishing act. Earlier this
…Water Sensations, a line of natural liquid water infusions, is now being sold at The Central Market in the state of Texas, Fairway in New York, New Jersey, and Connecticut and is being distributed by KeHE nationally.
Water Sensations is a clear, all natural, calorie free, fortified, liquid water infusion that diffuses instantly into a 16.9 ounce bottle of water, infusing the water with a burst of flavor and a boost of nutrients. It is the first Water Enhancer that is all natural, sweetened with Stevia and does not contain preservatives. Water Sensations keeps water pristine, pure and clear–as it
…New, bold “BACARDÍ Untameable Since 1862” campaign launches globally, unites brand and products
Evocative print, digital and TV ads inspire consumers to unleash their “Irrepressible Spirit” to live
boldly and passionately
Authentic, artisan, hand-drawn bat logos from 1900s inspire new design
Hamilton, Bermuda, November 18, 2013––Everyone has a story. The BACARDÍ brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, BACARDÍ is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” writtenRead more»
MOUNT LAUREL, N.J. — SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! Today the leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavors co-branded with Ocean Spray®, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling new trio to consumers than the funny and familiar Ocean Spray® Veteran and Rookie Growers. Visithttp://www.youtube.com/watch?v=oEisS1116zs… to get a sneak peek at the new advertisement, which kicks off a fully integrated marketing campaign including advertising, print and social media.
Have news? Have a new product? Tell us