Press Release

…LOS ANGELES — POM Wonderful 100% Pomegranate Juice, the leading premium refrigerated juice, takes a bold step in innovating the category by powering up the produce aisle with a re-imagination of Tropical Blends: POM Hula, POM Mango and POM Coconut.
Available in June, new Tropical Blends combine the benefits of POM Wonderful’s 100% premium pomegranate juice with three light, refreshing and delicious 100% fruit juice blends that are great for the whole family.  POM Hula evokes an off-the-map beach getaway with POM, pineapple and organic apple juice.  POM Mango’s combination of POM, mango and pear juice transports you to a

…CHICAGO — ITW Muller, a leading manufacturer of both innovative stretch wrap equipment and high quality stretch wrap film, introduces its highly mobile GW-4100 robotic pallet wrapper.  This latest solution offers increased product protection and wrapping consistency, improved employee safety, less waste and significant time and cost-savings over hand-wrapping.
The GW- 4100 robotic pallet wrapper boasts speeds of 37 loads/hr and comes standard with a telescoping mast that allows for easy mobility, accommodating loads up to 6’11”high (93”). Its built-in film cutter cuts film at completion of wrap cycles and minimizes risk of operator injury. In addition, the GW-4100 has

…LOS ANGELES — POPwater, the new beverage company launched by Atom Factory and Troy Carter has partnered with Haralambos Beverage Company, the largest New Age beverage distributor for the Los Angeles area as the brand continues to roll out this Spring. POPwater is a natural fruit flavored sparkling beverage, and each 11.2 oz aluminum bottle contains only 30 calories and 7 grams of sugar. POPwater is available in four thirst-quenching fruit flavors: grape, apple, orange and pineapple.
POPwater is the brainchild of Atom Factory, the Los Angeles based multi-dimensional branding and entertainment company led by industry visionary Troy Carter. World

ATLANTA–(BUSINESS WIRE…)–The Coca-Cola Company today announces four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries where we do business, are to:
1) Offer low- or no- calorie beverage options in every market
2) Provide transparent nutrition information, featuring calories on the front of all of our packages
3) Help get people moving by supporting physical activity programs in every country where we do business
4) Market responsibly, including no advertising to children under 12 anywhere in the world
“Obesity is today’s most challenging

…AUBURNDALE, Fla. — The future of Florida orange juice is looking brighter today. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment to purchase approximately $2 billion of oranges produced by the new groves. Partnering with Cutrale Citrus Juices and Peace River Citrus Products, Coca-Cola’s investment will enable the growers to plant 25,000 acres of orange trees.
Through this collaboration Coca-Cola will procure all of the fruit produced by these trees over the next 20 years. According to a 25-year study conducted by the Florida Department of Citrus, this initiative will add more than 4,100

…NASHVILLE – Aquation Brand Xylitol Water launched in early 2012 with a promise of creating a new category of oral care beverages harnessing the clinically proven benefits of tooth-friendly, non-GMO xylitol derived from American Birch trees. After placing in the finals of BevNet Live’s New Beverage Showdown last December, the brand has displayed increasing momentum with natural foods distributors and retailers in the Southeast, Midwest and Northeast regions. Expanding on its solid performance in Whole Foods Market’s South Region, Aquation announces a recent launch in multiple natural foods retailers, including Earth Fare, Earth Origins, Coborn’s, Woodman’s Market, Richard’s Foodporium and

…LAS VEGAS — Angels Aphroenergy LLC, a premium aphrodisiac and energy elixir designed to increase sexual arousal and performance, announces a local distribution agreement with Las Vegas Beer and Beverage Company. Angels Aphroenergy LLC has partnered with Las Vegas Beer and Beverage Company to sell ANGELS APHROENERGY in the Las Vegas area.
Las Vegas Beer and Beverage Company has been a regional beverage distributor for over four years servicing markets including Las Vegas, North Las Vegas, and Henderson. Las Vegas Beer and Beverage Company is initially focused on distributing ANGELS APHROENERGY to over 250 retail outlets all over the Clark

…DENVER — The Pulse Beverage Corporation, makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced that it has secured Heidelberg Distributing Company, based in Ohio, to distribute both Cabana and PULSE into the states of Ohio and Kentucky having a combined population base of 16 million. Heidelberg has been in business for 75 years and distributes other well-known brands such as Evian, Perrier and Monster.
PULSE is also on the shelves at Walgreens in New Mexico where it has been successfully received by consumers. PULSE is being distributed by Duke City Wholesale into the state

…LaCroix Sparkling Water, the #1 U.S. domestic sparkling water brand [in a can], makes its Canadian debut in Ontario at Target stores.  Target has announced plans to open 124 stores across Canada throughout 2013 – giving our neighbors to the north the opportunity to experience the flavorful sophistication of LaCroix sparkling waters.
“LaCroix has enjoyed tremendous success with consumers who are breaking the habit of consuming sugary or artificially-sweetened drinks.  Target is well-regarded as a ‘trend creator,’ attracting health-conscious consumers with discerning palates, so extending our partnership with Target Canada is a logical and exciting next step for us,” said

…AVON, Conn. — Brand Action Team, an industry leader in beverage alcohol marketing, announced today the addition of a New York office to serve as headquarters for its newest division, a consumer public relations team. With this expansion of services, the agency—which currently specializes in brand development, social media, trade marketing, and digital programming—will now be able to offer a complete range of strategic solutions to its clients.
At the helm of this new initiative is Amber Gallaty, who will lead the team in the development of communications strategies and the execution of publicity efforts aimed at reaching consumer print,

…ALEXANDRIA, Va. — The International Bottled Water Association (IBWA) urges Vermont Governor Peter Shumlin to continue his opposition to the sales taxes included in the budget proposals recently approved by both the Vermont Senate and House of Representatives.  In particular, IBWA is opposed to the current provision in House Bill 528 that would eliminate the existing sales tax exemption for bottled water.
Bottled water is a packaged food product, and as such is currently exempt from sales and use taxes in Vermont. Therefore, bottled water should be treated no differently than other food products.
It is particularly troubling that as

…HOOD RIVER, Ore. — Columbia Gorge Organic has announced the launch of a new label design and website. The updated look highlights the “CoGo Journey from Farm to Bottle.”
“We really want people to understand that our story starts right here on our Hood River farm,” says company president, Jimmy Stewart.
The new design shows the pathway from “Farm to Bottle” and all the important points along the way including the central role of composting, fruit sourcing, and careful manufacturing techniques.
“The fruit we can’t grow ourselves comes from organic farms here in the United States and many of those

…WILD’s TCM blends raise bar on efficacious, great tasting herbal products
Erlanger, KY & Zug, Switzerland (PRWEB) May 02, 2013 – WILD Flavors, Inc. (WILD) is excited to present their newest innovative product line based on ancient herbology principles of Traditional Chinese Medicine (TCM). By partnering with experts in Beijing, China, along with Subhuti Dharmananda, PhD (Institute for Traditional Medicine; ITM), WILD has successfully created three different TCM-inspired herbal blends based on Detoxification, Immunity and Blood Glucose Management.
Each blend contains ingredients specially identified as supporting TCM principles for the associated platforms. In addition, WILD has conducted sensory testing to

American Beverage Corporation is refreshing the Little Hug Fruit Barrels brand in 2013 with the introduction of three delicious new flavors and an all-new Berry Blends Variety Pack. Little Hug Fruit Barrels will also offer the “Barrel Full of Cash” Sweepstakes, which includes the chance to win $10,000.
Verona, PA (PRWEB) May 02, 2013 – American Beverage Corporation (ABC), the makers of Little Hug Fruit Barrels…, is refreshing the Little Hug Fruit Barrels brand in 2013 with the introduction of three delicious new flavors: Wild Berry, Lemon Berry and Cherry Berry. The new flavors will join the already-popular Blue

In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free Travel and vitaminwater!

DALLAS, May 1, 2013 /PRNewswire/ – Southwest Airlines (NYSE: LUV) announced today the addition ofvitaminwater as a new premium drink option onboard! Customers now have the option to purchase vitaminwater for $3 on all of the carrier’s flights.  To celebrate the new partnership, Southwest today launched a sweepstakes to give away a year’s worth of vitaminwater and travel on Southwest Airlines!  Customers can enter to win at www.southwest.com/vitaminwater… between May 1 and May 31, 2013(sweepstakes rules listed below.)
“We’re excited to add vitaminwater to

Steve Pearce, Established International Flavorist Who Recreated “The Smell of Space” for NASA, Announces New Company
May 3, 2013 – Maverick Innovations, a North Carolina based company specializing in natural ingredients and flavors, will officially launch at the Institute of Food Technologists (IFT) Annual Meeting & Food Expo in Chicago, July 13-16.  With over 20,000 of the world’s top food science and technology professionals attending, IFT is the perfect venue for Maverick to introduce their high-performance organic ingredients.
Maverick Innovations is a sister company to Omega Ingredients, which has a solid reputation for sourcing the most unusual and hard to…

Beckart Environmental, Inc., of Kenosha, Wisconsin, has announced the expansion of its wastewater treatment solutions to the beverage and brewing industries with innovative anaerobic wastewater systems designed particularly for high strength wastewater. Partnering with Econvert of The Netherlands, a firm whose partners have over 30 years’ experience in anaerobic wastewater treatment, including in breweries, Beckart will provide the North American industrial market with proven treatment design, manufacturing and service since 1978.
Econvert systems  emphasize a wastewater-to-energy approach that saves money and creates a resource for manufacturers and industrial customers; the anaerobic wastewater treatment systems continuously convert BOD, COD and sludge…

…Contest Now Open for Artists to Enter and Win a Once-In-A-Lifetime Recording Session with Stephen Marley at Legendary Tuff Gong Studio
New York, NY (May 2, 2013) -Marley’s Beverage Company, in partnership with Sonicbids, today launched “Marley’s Music Uprising”, a contest to discover the next great sound inspired by reggae and influenced by the legendary Bob Marley.
“Our father’s music inspires people around the world,” said Grammy Award-Winning artist and producer Stephen Marley. “With ‘Uprising,’ we carry on his spirit to support creativity and give voice to a new generation of artists that are following in his footsteps.”
From May

…BENICIA, Calif. — CytoSport, one of the largest sports nutrition companies in the United States and parent company to Muscle Milk, announced today that it has launched limited edition bottles featuring the Chicago Cubs, Chicago White Sox, Los Angeles Dodgers and Texas Rangers to celebrate the 2013-14 baseball season. The 14 oz. ready-to-drink bottles are available now at retail outlets in and around their respective markets.
“This is a fun way we can activate these partnerships and allow fans to show their support for their hometown team,” said CytoSport Vice President of Sports Marketing Chris Kildow. “We  are a proud

…WALDWICK, N.J. — Artiste, a global flavor and fragrance specialty ingredient company, announced today that Dolores Avezzano will be joining their staff as Director of Strategic Accounts.  In this position, Ms. Avezzano will utilize her extensive knowledge and long-standing relationships in the flavor, food and beverage industries to further expand Artiste’s growing customer base.
Dolores has over 37 years of experience in the flavor industry with an expertise in managing strategic accounts.  Prior to joining Artiste, she was an Account Manager at Kerry Ingredients, formerly Cargill, where she served as a key relationship manager in the development of new business 

…CHICAGO — SEKSI Pearl Infused Beauty, a pearl infused functional beverage, is expanding its distribution to Las Vegas, Nevada. Continuing its product reach and distribution, Chicago–based Pearl Aqua recently signed a distribution agreement with Las Vegas-based Total Wholesale Distributors. TWD is a fast-growing beverage distributor which promotes health and wellness through marketing and sales distribution of healthy, natural and specialty beverages.
“There is nothing more rewarding than to partner with such a great team of enthusiastic people who are exceptional at what they do. There has been a strong consumer demand for SEKSI in Las Vegas and we look forward

…MORTON GROVE, Ill. — Lifeway Foods, Inc., (NASDAQ: LWAY), a leading supplier of kefir cultured dairy products, today announced its sponsorship of the Charity Miles running, walking and biking app in support of The One Fund Boston fundraising initiative benefiting victims of the Boston Marathon bombing tragedy. During the free two-week campaign, Lifeway will sponsor each individual’s Charity Miles plus an additional 25¢ per mile for The One Fund Boston, with a goal of raising $10,000.
Lifeway is encouraging additional donations to the cause with a virtual #BostonStrong10k race for which participants will receive a “Boston Strong” t-shirt and a

…WOODBURY, N.Y. — Expanding on the tremendous success of its 20th Anniversary flavor, Cherry Lime Rickey , AriZona Beverages is excited to welcome three new Rickeys to the family. Mango Lime, Grape Lime and Lemon Lime Rickey put an AriZona-Style spin on the original fan chosen flavor to create this delicious new line.
Inspired by the beloved Brooklyn original from the 1950′s, the AriZona Rickey line combines a well-balanced mix of sweet fruit and tart lime notes to create the perfect carbonated blend. The innovative flavors tantalize the pallet while leaving you with a clean and refreshing aftertaste. Containing 10%

…PLANO, Texas — Since 2002, Snapple’s Real Facts have appeared under Snapple bottle caps, delighting fans with thought-provoking nuggets of wisdom while they enjoy their favorite beverage. Now, some of those Real Facts will come to life beyond the cap as part of the brand’s latest integrated digital campaign: “Snapple Re-enFACTments.”
Each week through the end of the year, Snapple will reveal digital content featuring a Snapple-selected collaborator chosen to reenact—or, re-enFACT—one of the more than 700 Real Facts currently in existence. Famous digital artists, animators, filmmakers, chefs, game makers, and toy makers are just a few of the collaborators

…CHICAGO — “Energy at the speed of life.” That’s the message behind Fuga, a great-tasting energy drink that was recently introduced in Rexam 12oz. SLEEK® cans.
Bursting with flavor, Fuga is made from the natural energy resource Yerba Mate which is said to offer the strength of coffee, the health benefits of tea and the euphoria of chocolate. Fuga’s array of herbal ingredients also includes Prickly Pear Cactus, Ginkgo Biloba, Guarana, Milk Thistle and Acai, as well as essential vitamins and amino acids to support overall health and well-being.
Available in regular and sugar-free, Fuga is healthy energy designed to