Press Release

Posts by Press Release

Califia Farms Announces Additions to Executive Leadership Team

The new executives are Karen Gifford, Califia’s first ever Chief People Officer; Jim Whitaker, Vice President Sales, Immediate Consumption (IC); Demir Vangelov, Chief Financial Officer, and Vilma Livas, Vice President, Marketing, both focused on meeting and extending Califia’s double digit growth, expanding its distribution channels and executing on the company’s strategic vision of being the food and beverage company of the future.

pureLYFT Enlists F&M Merchant Group To Expand Retail Presence

pureLYFT is an all-natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer's choice through a patented single use stir stick, allowing them to skip coffee, sugary sports drinks and artificial energy supplements.

Juicero Appoints Jeff Dunn As CEO

As CEO, Dunn will partner with Evans to manage the company’s accelerating consumer growth and pursue emerging opportunities in commercial outlets like hotels, natural grocery stores, colleges/universities, corporate offices and more.

Jägermeister Introduces New Bottle Design

This is the fifth time the bottle has been redesigned over the course of the brand’s 80+ year history. All bottles, from the 50ml miniature to the 1.75L size, will have a new look in the more than 100 countries around the globe where Jägermeister is available.

+RED ELIXIR To Be Unveiled At NACS

Developed by Michael Ball, the creative force behind global brands Rock & Republic and Rock Racing, +RED is made with red marine algae, a therapeutic superfood known to boost immune systems, and naturally caffeinated by green coffee bean extract with no artificial colors, flavors or sweeteners.

Project Juice Adds Two New San Francisco Locations

The menu will feature an array of chef-driven, made-to-order items, including superfood smoothies, superfood bowls, gluten-free toasts, wellness elixirs, cold-brew and kombucha on tap, and hot coffee and tea.

Diageo, Diddy Introduce CÎROC Mango Vodka

CÎROC also releases the second installment of the "Let's Get It" short film series designed to empower the next generation of creators to pursue their passions and dreams.

Sneakz Organic Lands Distribution At Walmart

Walmart stores in Ohio, Pennsylvania, Florida, Virginia, Maryland, New York, Oklahoma, Texas, Louisiana, Alabama, South Carolina, North Carolina, Georgia, Colorado, Wyoming, Montana, Washington, Alaska, Idaho and Oregon are scheduled to stock Sneakz in October.

Banjo Cold Brew Launches In Augusta, Georgia

The Hive and The Bee’s Knees carry Banjo nitro on tap, as well as bottles, and Whole Foods Market of Augusta carries bottles of Banjo Sweetly Tuned and Pitch Black.

Black Button Distilling Releases Limited Edition Barrel Reserve Citrus Forward Gin

This half gin, half whiskey spirit is the latest innovation available from Black Button Distilling, and is a limited release. With great oak and pine notes on the nose, it finishes with the warmth of a whiskey but the middle is bright with fruit and herbs, like Black Button Distilling’s Citrus Forward Gin.