Saratoga Spring Water Company has filed a petition to cancel the trademarked name of Saratoga Juice Bar claiming that its use of the word “Saratoga” could cause confusion among consumers and damages its water brand.
In this edition of the BevNET Podcast, we discuss the swelling ranks of premium water brands and efforts by marketers to stand out from the pack. We also examine why a growing number of beverage entrepreneurs are bypassing co-packers and opting to build their own production facilities.
Although the premium set for premixed cocktails is still in its infancy, Joia co-founder and CEO Bob Safford believes that it will eventually be “bigger than craft soda.”
Food and beverage conglomerate WhiteWave Foods has waded into the fast-growing cold-brew coffee category with the launch of STōK, a new line of RTD iced coffees. The company quietly launched the brand in March, leading with two multi-serve offerings that are distributed in select U.S. markets. WhiteWave recently debuted three single-serve varieties and is planning for a national rollout of all five products and big media push in June.
In this podcast, BevNET CEO John Craven interviews Doug Evans, the founder and CEO of Juicero, a new high-tech countertop juicing machine. Evans discusses the development of Juicero, its introduction to the market and how it fits into the expanding landscape for cold-pressed juice. He also responds to criticism about the unit’s price tag ($700) and talks about his long-term vision for Juicero.
PepsiCo recently completed a test of warmed soft drinks and teas at approximately 12 CVS locations in the Boston area. Packaged in 7.5 oz. cans, the beverages, which included colas and teas, were displayed in a countertop warming cabinet heated to 122°F.
Every week we receive samples of new drinks sent to us from a wide variety of beverage companies. Most of the products are loaded into a cooler in the front of the office and available to everyone. While some drinks fly off the shelf, others sit around for weeks on end. In this podcast, we discuss why this happens and attempt to delineate the reasons behind consumption decisions in the office.
In this edition of the BevNET podcast, Alex Matthews, the co-founder and CEO of Juice Served Here, discusses the thriving market for cold-pressed juice in Southern California -- “there’s probably going to come a moment when there’s a juicery on every street corner here in L.A.,” he says -- and why he believes “staying true to your mission” will be the key factor for success among the growing range of juice companies in the region.
The announcement follows a successful test in which DPSG distributed Core in Northern California, parts of Nevada and western Pennsylvania beginning in September, 2015. Core president and operating manager Paul Nadel said that the goal of the trial was “to see how the two companies interacted” and evaluate potential for a larger partnership.
Beyoncé’s investment was part of a capital raise that closed in February, according to WTRMLN WTR co-founder Jody Levy. That raise included funding from CAVU Venture Partners and other undisclosed investors, however, Levy declined to offer details on the total amount of the raise and Beyoncé’s contribution, citing investor confidentiality.
BevNET is pleased to announced the launch of a new podcast, in which we’ll be exploring current trends and timely news stories in the food and beverage business. In this first episode, BevNET’s John Craven, Ray Latif and Jon Landis discuss a growing trend in repurposing food waste, the pitfalls of cause-based marketing, a surging nut milk category and why sugar has emerged as "public enemy number one."
April was packed with distribution news from entrepreneurial beverage companies spanning a range of categories. Premium water brands made significant traction this month, adding new placement at natural, conventional grocery and convenience store retailers.
Chameleon Cold-Brew co-founder and CEO Chris Campbell told BevNET that the new website is intended to “elevate the conversation and take a leadership position in educating the consumer for ourselves and other brands that we believe are doing it right.”
Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.