Ray Latif

Posts by Ray Latif

BevNET Podcast Ep. 46: Why “You’re Your Own Best Salesman”; Protein’s Potential

In this podcast, Michael Schwartz, the co-founder and managing partner of Organic Food Incubator, a shared production facility and resource center for early-stage food and beverage companies, delved into the current landscape for start-up brands in metro New York, discussed top-of-mind ingredient and formulations embraced by entrepreneurs in the region and shared his take on effective sales, retail and distribution strategies for new brand owners.

Expo West 2017 Preview: Vita Coco To Debut “Coconutmilk”

Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made with coconut water, coconut cream and filtered water and contains no added sugar or carrageenan.

Sparkling Ice Launches $37M Integrated Marketing Campaign

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Expo West Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea

Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.

Starbucks Launches Teavana RTD Teas

Starbucks today announced that a new line of bottled teas under its Teavana brand will soon hit the market in four states. The news comes approximately eight months after Starbucks and Anheuser-Busch InBev (ABI) announced a partnership in which the beer giant would manufacture and distribute the teas.

Tractor Soda Partners With AccelFoods

Tractor Soda founder Travis Potter praised the investment as a partnership that will align the company with AccelFoods’ broad network of industry contacts and provide guidance on corporate staffing.

Muscle Milk Founder Launches Flavor Company

As the founder and creator of Muscle Milk, Greg Pickett helped make protein drinks palatable for mainstream consumers. In his latest venture, Pickett wants to elevate taste profiles across the beverage spectrum.

Brew Dr. Kombucha Eyes $50 Million In Revenue By 2019

Propelled by sustained consumer demand for kombucha along the West Coast, sales doubled to nearly $12 million in 2016. Founder and CEO Matt Thomas expects booming growth to continue amid an expansion of the company’s manufacturing capacity and the addition of an experienced sales executive.

BevNET Podcast Ep. 42: Rounding Out the Numbers With CircleUp

Last week the podcast team visited CircleUp’s San Francisco office to speak with Ben Lee, the managing director of CircleUp Funds, the company’s investment arm. We sat down with him to discuss the ways in which CircleUp aims to support early-stage fundraising for beverage entrepreneurs.

Photo Gallery: The 2017 Winter Fancy Food Show

Over the course of the 2017 Winter Fancy Food Show, we encountered a broad array of new brands, design revamps and line extensions, all of which are included in this photo gallery.

Winter Fancy Food Show 2017 Video: BevNET Staff Picks

BevNET correspondents sifted through the many of the new beverages that debuted at the 2017 Winter Fancy Food Show, and in the above video, they offered their takes on the drinks that have the potential to be most impactful for the industry.