Ray Latif

Posts by Ray Latif

Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk

In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.

Dr Pepper Snapple Group to Acquire Bai for $1.7 Billion

In an investor call held this morning, DPS president and CEO Larry Young said that the company is “excited to see this team continue the breakthrough and disruptive innovation providing consumers with great-tasting and low-calorie beverages” and hailed the acquisition of Bai as one that “makes a tremendous amount of sense for us.”

Tio Gazpacho Partners With Acclaimed Chef José Andrés

Tio Gazpacho will collaborate with Andrés, a culinary innovator often credited with the Spanish tapas boom in the U.S and whose company owns 25 restaurants in the U.S. and Mexico, on new marketing, retail and sourcing initiatives for the brand.

Podcast: Why Investors Love Brands Focused on Systematic Change

In this edition of the podcast, we sit down with Mark Rampolla, the founder of Zico and the co-founder and managing partner Powerplant Ventures. As part of a broad-ranging discussion, Rampolla explains why food and beverage investors are embracing ideas that meld idealism and technology and what’s driving systematic changes in the food industry.

BodyArmor Unveils Low-Calorie, "SuperWater" Brand Extensions

The brand extensions, which include a new two-SKU line of low-calorie drinks dubbed BodyArmor “Lyte” and a line of electrolyte-infused bottled waters, were introduced as retail sales of BodyArmor continue to surge.

Stur Launches Organic-Certified Powder Drink Mix Sticks

Stur is once again leading innovation in the drink mix category with five flavors under its new Stur Organic Drink Mix Sticks line - Tropical Punch, Lemonade, Raspberry Lemonade, Lemon Iced Tea, and Orange. The organic drink mixes are made from organic fruit flavor extracts, and naturally sweetened with a blend of organic cane sugar and stevia.

Video: Beverage Execs Weigh In on Natural Tilt at C-Stores

Last week BevNET met with dozens of non-alcoholic beverage exhibitors at the National Association of Convenience Stores 2016 show, and most indicated that health and wellness trends continue to have a gradual, yet significant, impact on the way that beverages are sold and marketed in the channel.