The remarkable success in marketing coconut water as a sports drink, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path.
Having recently secured new distribution and retail placement in Southern California, Genius Juice, which produces a line of high pressure processed (HPP) organic coconut smoothies, has refined its branding, reduced its product offerings and unveiled a new 12 oz. bottle.
Pure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits alleging that the products use citric acid -- an ingredient that can be synthetically created -- as a preservative and are being falsely marketed as “all natural.”
Following the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,” Amy Huebner, a co-founder of Shire City, contacted BevNET to discuss the history of the quarrel and her company’s approach to resolving the dispute.
In this photo gallery, we feature a range of new brands, products and design revamps that we encountered at the 2015 Fancy Food Show, as culled from our Instagram feed.
While Chuice is carried by a just handful of retailers in its homebase of Atlanta, Ga., Taste of Earth Acquisition LLC, which markets the brand, recently received a major cash infusion via former Alibaba executive Sanjay Varma, who invested $500,000 in the company.
In a departure from past editions of BevNET Live, complete video coverage from our recently held Summer ‘15 event is now available for viewing at no cost. Located on BevNET’s YouTube page, our coverage is broken down into individual video segments by speaker presentation, panel and discussion.
In this role, Di Giammarco is responsible for the BACARDÍ rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing.
Explaining the rationale for the development of V8 Infused Water, Kelli McCusker, the Vice President of Beverage at Campbell Soup Company, said that “people are looking for water that is simple and flavorful and not just straight water, but not confusing either.”
In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the recently held 2015 Summer Fancy Food Show — including Powell & Mahoney co-founder Mark Mahoney, Jim Pickett, the co-founder of Pickett’s Ginger Beer, Q Drinks founder Jordan Silbert, Owl’s Brew co-founder Maria Littlefield, among several others — about the continued development of bottled cocktail mixers.
As part of a discussion about the three-day event, BevNET CEO John Craven noted that "the types of products really evolved," at the Fancy Food Show to that point that beverages "you'd see at the Natural Products Expo has really bled into this show."
Described as “fully-functional thirst-quenchers,” Temple Turmeric Super Lights are designed to attract a broader base of consumers as compared to those of the brand’s flagship line. The beverages launched as part of Kroger's “Taste of Tomorrow” program, a set of emerging beverages promoted within the grocer’s Fred Meyer and Ralph’s stores.
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
In a recent report, the Coca-Cola Co. sought to identify key metrics of millennial customers, including habits and attitudes, shopping occasions, and their perception of retailers.