Ray Latif

Ray Latif

Associated Site

www.bevnet.com

Bio

Ray is the founder, executive producer and head writer of French Oak, an online television show that gives viewers comprehensive insight into the beer, wine and spirits scene in the Boston area. A graduate of Boston University’s School of Management, Ray has also run a consulting practice on behalf of private scholarship foundations in Greater Boston for nearly a decade.

Posts by Ray Latif

Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street

Sweeter and denser that the primary line, Ito En’s new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.

AriZona Aims For the Dairy Aisle with “Good Brew”

AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.