Ray Latif

Posts by Ray Latif

BevNET Podcast Ep. 25: What Are The Next Billion Dollar Brands? Tom First Tells.

This week, the podcast team is joined by veteran entrepreneur, investor and advisor Tom First who offers his take on emerging trends in the beverage business, including why he sees a big future for gut health and protein. First also shares his thoughts on the kind of beverage companies that are primed to become billion dollar brands.

BevNET Podcast Ep. 24: Hacking Expo East

Natural Products Expo East 2016 opens next week, and this edition of the podcast offers our take on how exhibitors and attendees can make the most of the event.

Suja’s Charcoal-Infused Juice Gets Limited Edition Treatment

Suja CMO Heather MacNeil Cox said that the limited-edition release of Midnight Tonic was an extension of the brand’s 2016 “Surprise + Delight” initiative, one in which Suja “sought out creative ways to give back to our community." Only 1,000 bottles were produced and made available for sale only on Suja’s website.

BevNET Podcast Ep. 23: It’s Effectively Our Take on Probiotics

In this edition of the podcast, we follow up on a recent BevNET Magazine article that examined a growing controversy regarding standards and regulation in the expanding world of probiotic beverages. BevNET Editor-in-Chief, who authored the article, joins us for a lively discussion on the topic.

Solti Hopes to Shine Bigger Light on UV-Processed Juice

Founder Ryne O’Donnell asserts that Solti’s process of exposing juice to UV light, in conjunction with an atmosphere controlled aseptic filler, “is proving to have more nutrients, flavor, aroma and shelf life” than juices that undergo high pressure processing (HPP), a common safety method for cold-pressed juices.

MALK Goes National With Kroger

Organic and cold-pressed nut milk brand MALK has landed placement at 1,200 Kroger-owned grocery stores. The deal with Kroger gives MALK a coast-to-coast presence and a foothold in the premium set of the fast-growing dairy alternative category.

BevNET Podcast Ep. 22: Milking It — Alt-Dairy Continues to Roll

What’s driving the evolution of the dairy-alternative category and continued growth for almond milk? In what ways are brands attempting to disrupt and innovate with single-serve varieties? And can sales remain on this upward trajectory? We hash it out in this edition of the BevNET Podcast.

Jack Daniel’s Launches Limited Edition Whiskey for 150th Anniversary

True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels.

Gatorade Tries Better-For-You Again, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

The Naked Truth: Juice Served Here Is In At Coffee Bean & Tea Leaf

Los Angeles-based cold-pressed juice company Juice Served Here (JSH) has inked a deal with The Coffee Bean & Tea Leaf (CBTL) to add a new line of juices and lemonades in all of its corporate-owned cafes. The new JSH products will debut on Sept. 1 and replace Naked Juice beverages that are currently sold at CBTL stores.

BevNET Podcast Ep. 21: Trendspotting — Where’s the White Space?

Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.