Beverage executives often spend dozens hours combing over sales and marketing data hoping to gain some insight into what consumers think of their brand. But why not just ask them directly?
The position had been vacant since May, 2013, when John Cochran left the company to become CEO of Ole Smoky Tennessee Moonshine.
Nearly four months after its launch of a juicing facility in Southern California, Vital Juice has announced its arrival in the New York City market.
Jeff Hansberry, who played a key role in Starbucks’ 2011 acquisition of Evolution Fresh, is now at the helm of the cold-pressed, high pressure processed juice brand.
Unable to secure a set of retail authorizations that the company hoped would take Ibex to the next stage of development, Skyland Foods founder and CEO Brandon Partridge decided that further investment in the brand would be unwise.
Pour-over adherents claim that the coffee offers elevated notes of flavor as compared to other brewing methods, while the process itself is often lauded as exquisite and ceremonious. Nevertheless, the cost of café-bought versions can add up quickly; the drinks are made to order and a single cup can cost upwards of $4.
One of the buzziest trends in coffee involves mixing the liquid with a well-known, dairy-based product. Hearing it described like that, the combination seems like a relatively common and benign pairing. The familiar ingredient, however, is none other than butter. Yes, butter.
GoodBelly now sports a tagline of “Drink daily for healthy digestion,” and features fruit images that are more reminiscent of those found on conventional multi-serve juice products.
The question is whether brands should try to present themselves as an alternative category to the average Starbucks drink – which some describe as a dairy type of beverage – or as another part of the coffee mix.
According to multiple sources, the Brooklyn-based company, which markets a line of bottled iced coffees and made functionality a key point of differentiation from competing products, has laid off most of its staff and is said to be seeking a new infusion of capital in hopes of a restaging its coffee line.
Duane Primozich of Boulder Brands Investment Group praised Tumeric Alive’s explicit association with turmeric, considering “the magnitude and potential” for the ingredient.
Bob Burke, the founder of Natural Products Consulting, has seen dozens of new brand pitches in his 25+ years working in the food and beverage industries. In each encounter with a new entrepreneur, Burke says that he asks a few simple questions to gauge whether or not a brand will have a chance in the marketplace.
Based on Nielsen C-Store sales data for the four-week period ending on Oct. 25, the Coca-Cola Co. saw a 4.9 percent leap in year-over-year dollar sales of its CSD products within the channel.
Packaged in a custom-molded 16.9 oz. bottle, the new look also unifies the brand’s tea and “Honest-Ade” products into a single line, the latter reformulated and positioned as herbal teas.