Ray Latif

Posts by Ray Latif

Harmless Harvest Sues Vita Coco Over Coco Community

Harmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for Vita Coco’s new Coco Community line are “confusingly similar” to its own.

So Rad: Owl’s Brew Launches RTD Cocktail Line

Tea-based cocktail mixer brand Owl’s Brew has introduced its first line of ready-to-drink products. Dubbed “Owl’s Brew Radlers,” the new beverages are made with premium light beer, fresh-brewed organic tea and infused with real fruits and botanicals. Owl’s Brew featured the line at the 2016 Summer Fancy Food Show, which was held earlier this week.

BevNET Podcast Ep. 12: Talking Points, Insights from BevNET Live

In this edition of the podcast, we examine the evolution of BevNET Live’s New Beverage Showdown competition and the categories in which entrepreneurs are identifying opportunities for innovative concepts. The discussion leads to one about the market for cold-pressed juice and RTD coffee and ways that we saw entrepreneurs attempt to stand out from the pack.

Video: Hain Celestial CEO Discusses Beverage Acquisition Strategy

Hain Celestial markets just a handful RTD beverage brands, but the natural foods conglomerate is eying a few more to add to its portfolio, according to a recent interview with founder and CEO Irwin Simon. Simon attended BevNET Live Summer 2016 and discussed Hain’s beverage acquisition strategy as part of the conference’s “Livestream Lounge.”

BevNET Podcast Ep. 10/11: Legal. Design. Let’s Go.

BevNET Summer 2016 brought together some of the best and brightest minds in beverage industry. We thought it best to take advantage of the opportunity and invite a couple of those bright minds -- Justin Prochnow and Fred Hart -- to join us on the podcast.

BevNET Podcast Ep. 8: How to Win the New Beverage Showdown

In this podcast, we look back at previous editions of BevNET's New Beverage Showdown and identify key attributes of successful presentations and commonalities among winners. We also discuss where some brands stumbled and things to avoid while under the spotlight.

Lawsuit Targets Vita Coco’s “Born in Brazil” Tagline

The plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly enriched by continuing to market and sell its [coconut water] in a way that misleads consumers into believing that all Vita Coco is Brazilian, manufactured in Brazil and made from Brazilian coconuts.”

FDA: Evaporated Cane Juice is “False or Misleading”

The agency recommends that food and beverage companies that list evaporated cane juice as an ingredient instead use “sugar” and optionally accompany it with “a truthful, non-misleading descriptor to distinguish the ingredient from other cane-based sweeteners.”

BevNET Podcast Ep. 5: Weighing in on Water’s Premium Set

In this edition of the BevNET Podcast, we discuss the swelling ranks of premium water brands and efforts by marketers to stand out from the pack. We also examine why a growing number of beverage entrepreneurs are bypassing co-packers and opting to build their own production facilities.