Here’s a math problem for you: if the show floor at Natural Products Expo West 2014 encompassed over 1 million square feet, how big do you think the proverbial elephant in the room (in this case, the Anaheim Convention Center) would have to be? Gargantuan, for sure, and for beverage exhibitors at the event, it was clear that the mammoth in the room is known as Whole Foods. The clout and sway of the natural grocer was in full display at Expo West.
In a new monthly video series, members of BevNET’s staff will answer specific questions about the beverage industry as asked by subscirbers of our FBU platform. In this first installment, we address seven queries, including finding the right suppliers for your company, the variety of ways to get market information and sales data for individual beverage categories and the key elements of a five-star reviewed product.
Great Range Capital, a Kansas City, KS-based private equity firm, recently led a team of investors that have acquired a majority stake in Mountain Valley Spring Co., the 140-year-old company known for its domestically produced premium bottled water.
Vita Coco Café will debut at the upcoming Natural Products Expo West show, and while the formulation of espresso, coconut water and milk remains the same, the three-SKU line features new graphics, the familiar Vita Coco logo, and a more prominent call-out of “Café Latte” on the front of the package.
On Tuesday, a federal judge dismissed a proposed class-action lawsuit filed against FRS and its former endorser Lance Armstrong which claimed that the company deceptively marketed its products by linking them to the success of the disgraced cyclist.
Making a major push into the Midwest, Starbucks today announced that its Evolution Fresh cold-pressed juices are now available in the company’s Chicago area cafes. Until now, the brand’s presence in Chicago was limited to Whole Foods stores and other natural grocers in the region. Now with placement in more than 360 Starbucks stores in and around the Windy City, the company is aiming for greater awareness and trial of Evolution Fresh juices.
Set for a national launch in 8,300 7-Eleven stores, Arriba is a new horchata energy drink that is targeted to reach a specific demographic in Latino consumers. L.A. Libations entered into a joint venture with film studio and entertainment powerhouse Relativity Media, which is investor in Arriba and will play a major role in the marketing of the brand with product placement in Relativity-produced TV shows and movies.
In short, we’re exhausted. Natural Products Expo West 2014 was an incredible show in every aspect, and the BevNET team had a lot to cover. Over the next two weeks, we’ll be releasing a wide range of multimedia content from Expo West, including stories on emerging trends in beverage innovation and retail distribution, video profiles on several new brands and a photo gallery on new products launches featured at the show.
A couple of big beverage hires hit the news this week with Icelandic Glacial announcing that it has landed former Activate president Reza Mirza as CEO of the premium water brand, while ZICO veteran Bill Lange has taken his talents to Oxnard, Calif., as the VP of Marketing for probiotic beverage company KeVita.
Along with a recent label refresh for its beverages, Mamma Chia is planning to debut a new line of whole chia seeds, as well as new varieties for snack and beverage lines at this week’s Natural Products Expo West show. And in the midst of a recently launched round of funding, the company hired a new Chief Financial Officer with deep roots in consumer goods.
A couple days ago, BevNET broke the news of the first lemonade and coconut water blends to hit the market. Today, it’s lemonade and… wait for it… kombucha! Well, sort of.
With the company now firmly in control of co-founder Anders Eisner, Activate is in the midst of a refocused sales and marketing strategy that will place greater attention and emphasis on the Southern California market. As a result, Activate recently reduced its East Coast staff to a single employee, but stressed that it will continue to support distribution and retail commitments in region.
During the Coca-Cola Co.’s fourth quarter earnings call held earlier this week, CEO and Chairman Muhtar Kent stated that the company would “imminently announce new bottling partnerships” in North America. By imminently, he must have meant today.
Under new management and featuring a reformulated line-up and updated packaging, mix1 is set to make its return to the market. The company today announced that it will debut its new look at the upcoming Natural Products Expo West show, which will take place next month in Anaheim, Calif.