The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery.
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
Millennial consumers are increasingly aware of and concerned about energy drink ingredients, but that hasn’t slowed their consumption of highly caffeinated beverages, according to a new report from Mintel. Notably, it’s older millennials, including those with or planning for children, who are consuming more energy drinks than ever before.
In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”
Outlaw Energy, a new energy drink brand developed by serial beverage entrepreneur Lance Collins, announced that it has finalized a partnership with Avanzar Sales and Distribution for coverage in Southern California.
Jonathan Yohannan, the director of public relations for Panera Bread, stated that, for the time being, the company's "No No List" will not be extended to beverages sold at its stores.
U.S. Senator Charles E. Schumer of New York visited Black Button Distilling, calling for funding needed by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to hire additional federal inspectors to review and approve now-delayed permit applications needed by distilleries, breweries, and wineries to open, expand and sell their products.
Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.
Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.
In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.
Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,
News of a couple notable investment rounds recently hit our desk, with organic soda brand Sipp and Coconut Cartel, which markets coconut water sold in unopened coconuts, each securing new equity financing.
Sean "Diddy" Combs, one of a trio of high-profile investors in Aquahydrate, has once again worked the alkaline water brand into a national television ad, this time for Ciroc Vodka. The ad, which promotes designated driving, comes approximately 15 months after the debut of a widely aired TV spot for Fiat, which also included placement of Aquahydrate.
A recent New York Times stated that SunOpta, a global supplier and processor of natural and organic ingredients and finished products, requested and won permission from the USDA to label corn and soy processed in a company-owned plant as non-GMO.