Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.
The wholesaler, which had just a few months earlier completed a multi-million-dollar capital raise, is faced with swelling bills, irate suppliers and a full-scale retreat from several distribution territories.
The Wall Street Journal reported that PepsiCo and SodaStream have agreed to a “small-scale, limited-time test” that will begin in the coming weeks.
Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts.
Coke’s numbers for the three month period fell short of analyst expectations and elicited what company Chairman and CEO Muhtar Kent described as a “hard look at our progress to date.”
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
The New York Times earlier this week released a story detailing the efforts a lawyer representing 5-hour Energy who was said to have successfully swayed Missouri Attorney General Chris Koster into dropping an inquiry looking into whether the company had engaged in deceptive and misleading advertising.
For those completely unfamiliar with switchel, you’re not alone; it’s a beverage that, until recently, hasn’t been widely consumed since colonial times.
Amid a downturn in consumption of legacy soda products, upstarts like Minta, Sipp, Something Natural and POP Water are gaining steam in variety of regions across the country and in retailers ranging from single-store grocers to regional giants.
Coke today revealed that Joe Tripodi, its Chief Marketing and Commercial Officer, will be succeeded be Marcos De Quinto, who has been President of Coke’s Iberia Business Unit since 2000.
AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?