Ray Latif

Posts by Ray Latif

NACS 2015 Video: Mamma Chia’s C-Store Strategy

In a video interview filmed at the 2015 NACS show, Matt Buckley, Mamma Chia's senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers.

NACS 2015 Video: Voss Finds Its Flavor

Premium water brand Voss has introduced its first flavored line extensions. Packaged in Voss’ cylindrical glass bottles, Lemon Cucumber and Tangerine Lemongrass joined the brand’s subset of sparkling waters.

Cold Brew Coffee Finds its Mojo in Mass

In an increasingly crowded field for cold brew coffee, Mojo is a super-premium offering that founder Ann Brainard views as differentiated by its taste -- she compares it to “melted coffee ice cream” -- and formulation, which utilizes a recipe cultivated by her New Orleans restaurateur family.

Industry Veteran Takes the Reins at FulHum Water

A former Coca-Cola Co. executive, John Blackington arrives at FulHum with over 30 years of experience in the beverage business, including the last 10 as a managing partner at consumer product advisory firm GBS Growth Partners.

TTB Launches New Kombucha Page

In a move indicating its continued vigilance of the kombucha category, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has updated and consolidated information on its website regarding the production, labeling and sale of kombucha beverages.

Keurig Launches New “Kold” Beverage System

Unlike competing at-home cold beverage machines, Kold does not use a carbon dioxide canister to create carbonated beverages. Instead, its sparkling drink pods contain what Keurig calls “Karbonator beads,” each of which hold beverage-grade carbon dioxide that is released during the drink-making process.

Expo East 2015 Video: Rebbl With a Cause

Marketing a range of products that have both unique names and formulations -- including a "medicinal mushroom"-infused, coconut milk-based chocolate drink called Reishi Chocolate -- Rebbl's business philosophy is as deeply entrenched in unique sources of nutrition as it is in organic and fair trade sourcing methods.

Chick-Fil-A, Wendy’s Add Honest Kids to Menus

A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.