The announcement that the Coke has acquired a minority stake in Monster elicited a swarm of analyst reports on the purchase, which most view as immensely positive for both companies.
The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.
It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.
While the energy drink category has been one of the biggest beneficiaries of reduced shelf space for CSDs, there is significantly more room to grow.
Packed to the walls with an estimated 28,000 attendees and over 2,700 exhibitors, the 2014 Fancy Food Show was the largest event in its history, and beverage companies took advantage.
Just a few months after reassuming control of Rising Beverage Company, the marketer of Activate Drinks, co-founder Anders Eisner announced the sale of the cap-dispensing brand.
White space is hard to come by in the energy category, but Mamma Chia has introduced a new line that CEO Janie Hoffman sees as filling a gap in the sub-segment often referred to as “clean energy.”
ZICO said that the new line is aimed at reaching mainstream consumers who want to make better choices when it comes to healthy eating, but are not willing to compromise on taste.
Vita Coco Sport is the culmination of the brand’s partnership with Target, which was announced in April as part of the mass retailer’s “Made to Matter” program.
In this new video series on BevNET FBU, Trent Moffat of Gotham Brand Managers offers a framework by which new and early-stage companies can develop and implement a successful sales and distribution strategy in New York.
As the first ginger beer made with fresh lemons and fresh ginger, the development of Spindrift’s newest offering was a tremendous undertaking.
From start-ups and early stage brands to mature and established operations, executives cited the show as offering an opportunity to breaking into or enhance their presence in New York City.
Nine months after the company, which markets the well-known Muscle Milk brand, put itself on the auction block, Hormel Foods today announced that it has has agreed to acquire Cytosport.
Counter to prevailing beliefs about the beverage, kombucha doesn’t have to taste bad, says Live Soda Kombucha CEO Trevor Ross.