Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts.
Coke’s numbers for the three month period fell short of analyst expectations and elicited what company Chairman and CEO Muhtar Kent described as a “hard look at our progress to date.”
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.
About a month after the Coca-Cola Co. brought Coke Life, a cola made with a blend of stevia and sugar to the U.S. market, Pepsi has responded with a similarly formulated product.
Coke today revealed that Joe Tripodi, its Chief Marketing and Commercial Officer, will be succeeded be Marcos De Quinto, who has been President of Coke’s Iberia Business Unit since 2000.
AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
After a leap into lemonade, Sparkling ICE is attempting to make a splash in another on-trend category.
Developed in partnership with Tony Horton, creator of popular P90x fitness program, the new products will debut at 100 Los Angeles-area 7-Eleven stores.
Its distribution partnership with PepsiCo in high gear, KeVita CEO Bill Moses sees its sparkling probiotic drinks as becoming a ubiquitous offering.