Ray Latif

Posts by Ray Latif

Koa Makes Strides in Education, Distribution of Olakino Beverages

Despite challenges building awareness and educating consumers about its uniquely formulated calorie- and sugar-free juices, Koa is making headway using a carefully planned marketing strategy to carve out shelf space in specialty and natural retailers in Southern California, Texas and parts of the Northeast.

Essential Revamp: Suja’s Mainstream Line Gets a New Look

Suja has rebranded its mainstream-oriented line of high pressure processed (HPP) juices and smoothies, dropping the word Essentials from its labels and more prominently calling out the products’ organic formulation and ingredients.

Video: A Look Back at BevNET Live Winter 2015

This brief video highlights a few memorable moments from the conference -- including speaker clips from Suja CEO Jeff Church, Stumptown Coffee president Joth Ricci and Bulletproof founder Dave Asprey -- as documented and edited by BevNET videographer Matt Rogers.

Tidal-Wave Coffee

Peet's eyes a super-premium future as cold brew becomes the beachhead.

Global Aspirations Drive JAB Holding’s Acquisition of Keurig

JAB chairman Bart Becht hailed the deal as “a major step forward in the creation of our global coffee platform,” one that has rapidly expanded in recent weeks with JAB-controlled Peet’s acquiring Stumptown Coffee and taking majority ownership of Intelligentsia Coffee.

Video: An Inside Look at the Bulletproof Coffee Cafe

Earlier this year Bulletproof, a brand best known for a recipe of grass-fed butter-and-oil-infused coffee that is said to increase energy and improve health, opened its first retail store. In this video, BevNET speaks with manager Christopher Szeto about the brick-and-mortar location and its role in sharing the brand's philosophy of "biohacking."

Dry Announces New Distribution in Club, Mass, C-Stores, Limited Test at Starbucks

The company, which in June launched a brand revamp -- dropping the word "soda" from its labels -- secured new placement in Target, Costco and Aplus/Sunoco and Holiday convenience stores. Dry is also in the midst of a test with Starbucks, which is the carrying the brand's Cucumber and Vanilla Bean varieties in its San Diego cafes through December.

Video: Juice Served Here Co-Founder Discusses Rapid Expansion

With the launch of a new 20,000 sq. ft. production facility and foray into high pressure processing (HPP), Juice Served Here is aiming for continued expansion in the availability of its raw, cold-pressed juices, yet is focused on maintaining its identity of “Never Conventional.”

Smartwater Looks to Sparkle With Carbonated Extension

The Coca-Cola-owned brand yesterday announced the launch of Smartwater Sparkling, which will roll out to select retailers, including upscale dining locations and hotels, online sites and club stores, in New York City, Los Angeles and Miami this month.

Spice Attacks the Beverage Aisle

Demand for peppery potables has not only generated a significant amount of innovation in the spirits category, the non-alcoholic beverage side of the market is also evolving. Spicy ingredients are making their way into a number of beverage categories at a steady rate, often used to enhance the final product rather than showcased a primary taste.