In an interview filmed at BevNET Live Winter 2015, Rebecca Messina, VEB’s Senior Vice President of Marketing & Innovation, offers insight into how the Coca-Cola unit identifies high-potential growth brands.
Despite challenges building awareness and educating consumers about its uniquely formulated calorie- and sugar-free juices, Koa is making headway using a carefully planned marketing strategy to carve out shelf space in specialty and natural retailers in Southern California, Texas and parts of the Northeast.
Suja has rebranded its mainstream-oriented line of high pressure processed (HPP) juices and smoothies, dropping the word Essentials from its labels and more prominently calling out the products’ organic formulation and ingredients.
This brief video highlights a few memorable moments from the conference -- including speaker clips from Suja CEO Jeff Church, Stumptown Coffee president Joth Ricci and Bulletproof founder Dave Asprey -- as documented and edited by BevNET videographer Matt Rogers.
Moon Juice's expansion plans follow the addition of former Evolution Fresh executive Shawn Sugarman as president of the company.
Peet's eyes a super-premium future as cold brew becomes the beachhead.
JAB chairman Bart Becht hailed the deal as “a major step forward in the creation of our global coffee platform,” one that has rapidly expanded in recent weeks with JAB-controlled Peet’s acquiring Stumptown Coffee and taking majority ownership of Intelligentsia Coffee.
Earlier this year Bulletproof, a brand best known for a recipe of grass-fed butter-and-oil-infused coffee that is said to increase energy and improve health, opened its first retail store. In this video, BevNET speaks with manager Christopher Szeto about the brick-and-mortar location and its role in sharing the brand's philosophy of "biohacking."
The company, which in June launched a brand revamp -- dropping the word "soda" from its labels -- secured new placement in Target, Costco and Aplus/Sunoco and Holiday convenience stores. Dry is also in the midst of a test with Starbucks, which is the carrying the brand's Cucumber and Vanilla Bean varieties in its San Diego cafes through December.
According to a Shire City Herbals press release issued Monday, Temple Turmeric’s ‘Pure Fire Cider’ will now go by the name of ‘Pure Fire Tonic’, and be referred to as such in all branding, marketing and advertising.
With the launch of a new 20,000 sq. ft. production facility and foray into high pressure processing (HPP), Juice Served Here is aiming for continued expansion in the availability of its raw, cold-pressed juices, yet is focused on maintaining its identity of “Never Conventional.”
The Coca-Cola-owned brand yesterday announced the launch of Smartwater Sparkling, which will roll out to select retailers, including upscale dining locations and hotels, online sites and club stores, in New York City, Los Angeles and Miami this month.
A new seasonal offering from Temple Turmeric called Pure Fire Cider is the focus of a trademark infringement lawsuit recently filed against the company.
Demand for peppery potables has not only generated a significant amount of innovation in the spirits category, the non-alcoholic beverage side of the market is also evolving. Spicy ingredients are making their way into a number of beverage categories at a steady rate, often used to enhance the final product rather than showcased a primary taste.