Flattop jokes aside, it’s clear that the world’s largest fighting force likes a good buzz.
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke” campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
We may be facing the last throes of summer, but it’s clear that cold-pressed juice companies are anything but content to lean back and soak in the sun.
ZICO said that the new line is aimed at reaching mainstream consumers who want to make better choices when it comes to healthy eating, but are not willing to compromise on taste.
Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
The announcement that the Coke has acquired a minority stake in Monster elicited a swarm of analyst reports on the purchase, which most view as immensely positive for both companies.
The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.