Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.
In an interview with BevNET, Zevia CEO Paddy Spence discussed the company's reasoning and decision to remove coloring from its products and become a non-GMO brand.
As Whole Foods continues to introduce new shelf space for high pressure processed (HPP) juice products, it’s clear that the retailer is also adding room for similarly processed and premium positioned beverages in a range of other categories.
In a category loaded with flavored line extensions, the original, or “natural,” format remains the best-selling variety for most brands. But as flavor innovation and blending techniques improve, the focus is on new products with mainstream and familiar flavors.
Red Bull Editions were a big winner in the convenience store channel, where the products racked up $238.9 million in year-one dollar sales.
Bai CEO Ben Weiss today revealed that Dr Pepper Snapple Group’s (DPS) $15 million acquisition of a minority stake in his company was based on a half-billion dollar valuation. The deal gives DPS a 3 percent ownership position in Bai, which also recently secured a $25 million line of credit from global investment banking firm J.P. Morgan Chase.
Edward Balassanian, the founder and CEO of Vital Juice, told BevNET that the decision to shut down was the result of several factors, one of the most significant being the remarkable pace at which the cold-pressed juice category is evolving.
Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”
A Mother Jones report that focused on a California-based source for Starbucks’ Ethos bottled water brand, which, situated in an area faced with “exceptional drought,” according to the news service, has ignited a flurry of criticism of the coffee giant in recent days.
A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
Vita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin's responsibilities and serve as interim president.
The Starbucks-owned company recently launched a new six-SKU line of 11 oz. bottles that was designed to bolster brand presence and sales in mainstream retailers and tap into the vast well of consumers that have grown up on pasteurized super-premium juice brands like Naked and Odwalla.
Eighteen months after signing a national distribution deal with Dr Pepper Snapple Group (DPS), Bai Brands, which has grown at a torrid pace in the timeframe, has sold an equity stake to the beverage titan.
Having secured a major round of financing, launched three new product lines and expanded distribution to 1,000 stores, Daily Greens is continuing its fast pace in 2015, recently bolstering its leadership team with the appointment of Steven Gollob.