The brand extensions, which include a new two-SKU line of low-calorie drinks dubbed BodyArmor “Lyte” and a line of electrolyte-infused bottled waters, were introduced as retail sales of BodyArmor continue to surge.
Stur is once again leading innovation in the drink mix category with five flavors under its new Stur Organic Drink Mix Sticks line - Tropical Punch, Lemonade, Raspberry Lemonade, Lemon Iced Tea, and Orange. The organic drink mixes are made from organic fruit flavor extracts, and naturally sweetened with a blend of organic cane sugar and stevia.
Last week BevNET met with dozens of non-alcoholic beverage exhibitors at the National Association of Convenience Stores 2016 show, and most indicated that health and wellness trends continue to have a gradual, yet significant, impact on the way that beverages are sold and marketed in the channel.
After a few weeks on the road, the podcast team finally made it back in the conference room at BevNET HQ, where we recently chatted about our travels. The discussion leads to one about BevNET’s product review process and the elements that make for a top-rated beverage.
Following an expansion of its distribution partnership with Dr Pepper Snapple Group, High Brew Coffee has solidified its national DSD network and set its sights on doubling its presence in the convenience store channel, according to company founder and CEO David Smith. BevNET spoke with Smith at last week’s NACS 2016 show, where the cold brew coffee company unveiled a new protein-infused variety.
The label now embodies both the OAKHEART brand and Americana spirit, with the new icon depicting a barrel with flames extending from each end over a pair of crossed axes – an homage to the charred American oak barrels in which OAKHEART is mellowed, and that are coopered in the American heartland.
With established footholds at natural and conventional grocery retailers, healthy energy drink maker Hiball has set its sights on expanding distribution in convenience and drug stores. The company recently landed a major deal with CVS and is wading faster and further into the C-store channel.
Amid surging demand for unsweetened sparkling water, Sparkling Ice marketer Talking Rain is planning a major distribution push for its “essence of sparkling water” line. Launched in April, the new beverages are lightly flavored and, unlike other Sparkling Ice products, contain no sweeteners, artificial colors or preservatives.
The National Association of Convenience Stores (NACS) 2016 show came to a close today, but our coverage of event is just beginning. In this Instagram photo gallery, we revisit new products, line extensions and brand updates introduced at the NACS show.
Sparkling Ice maker Talking Rain has announced the hire of Brian Kuz as its new CMO. Kuz’s career spans over 30 years with CPG companies. Kuz was most recently the Global Head of Trade Marketing and Insights at Red Bull GmbH in Austria.
The 2016 edition of the National Association of Convenience Stores show is in full swing and BevNET is on hand to cover the massive event, held from Oct. 19-21 at the Georgia World Congress Center in Atlanta, Ga. This photo gallery covers new products, brand intros and news on trends in the convenience store channel that we saw on the first day on the convention.
Dunn, most recently the president of Campbell Soup’s Campbell Fresh (C-Fresh) division, takes the reins from Juicero founder Doug Evans, who will retain his role as chairman of the company.
In this edition of the BevNET podcast, we’re joined by Gerry Khermouch, a longtime beverage reporter and the editor of email newsletter Beverage Business Insights. Khermouch shares insights from over two decades as a beverage journalist, including what he calls the “dirty secret” about successful beverage brands.
COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.