In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.
Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,
News of a couple notable investment rounds recently hit our desk, with organic soda brand Sipp and Coconut Cartel, which markets coconut water sold in unopened coconuts, each securing new equity financing.
Sean "Diddy" Combs, one of a trio of high-profile investors in Aquahydrate, has once again worked the alkaline water brand into a national television ad, this time for Ciroc Vodka. The ad, which promotes designated driving, comes approximately 15 months after the debut of a widely aired TV spot for Fiat, which also included placement of Aquahydrate.
A recent New York Times stated that SunOpta, a global supplier and processor of natural and organic ingredients and finished products, requested and won permission from the USDA to label corn and soy processed in a company-owned plant as non-GMO.
The Non-GMO Project, the leading certifier of products free of genetically modified ingredients, is about to get some new competition from a big-time player in the food and beverage industry: the U.S. government.
Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”
In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”
Outlaw Energy, a new energy drink brand developed by serial beverage entrepreneur Lance Collins, announced that it has finalized a partnership with Avanzar Sales and Distribution for coverage in Southern California.
Jonathan Yohannan, the director of public relations for Panera Bread, stated that, for the time being, the company's "No No List" will not be extended to beverages sold at its stores.
U.S. Senator Charles E. Schumer of New York visited Black Button Distilling, calling for funding needed by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to hire additional federal inspectors to review and approve now-delayed permit applications needed by distilleries, breweries, and wineries to open, expand and sell their products.
Juisi's products are now available in specialty food chains Kings and Balducci’s, with distribution managed by Gourmet Guru.
Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.
In an interview with BevNET, Zevia CEO Paddy Spence discussed the company's reasoning and decision to remove coloring from its products and become a non-GMO brand.