Volume of ready-to-drink (RTD) coffee products surged by 10.7 percent last year, as compared that of 2013, trumping growth of bottled water and energy drinks, which rose by 7.3 percent and 6.4 percent, respectively.
In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event -- including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis -- about the continued development for cold-pressed juice.
Describing millennials as “leading the way now,” Califia Farms CEO Greg Steltenpohl and his team are focused on an innovation and marketing strategy that targets consumers within the demographic set.
Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.
With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.
The company’s new name is a pure expression of its mission to share mindfulness and exceptional health in each bottle, according to Temple Turmeric.
A growing number of mainstream consumers want to add chia to their diets, yet many are wary of high calorie and sugar counts in products formulated with the trendy and nutrient-dense ingredient. That premise is behind the development a new brand extension from Chia\Vie called Chia Infusions.
In this video, Daniel Sullivan discusses the back story of Temple Turmeric's propriety turmeric variety, the recent rebrand, and its work and relationship with Boulder Brands Investment Group, which took an equity position in the company last year.
In this video, filmed on location at the 2015 Natural Products Expo West, BevNET CEO John Craven and BevNET Managing Editor point to specific examples of brands and products that aim to address sustained consumer demand for natural functionality through the application of emerging ingredients.
Amid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and differentiate. However, it was clear that many are also attempting to distinguish themselves via price and package variety.
The addition of a new line of multi-serve cashew and seed milk products follows the launch of Forager’s new 40,000 sq. ft. facility in Indio, Calif. Despite only recently beginning production in the new space, company co-founder Hanley said that the company has since added new equipment to keep supply in line with growing sales of Forager products.
There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.
Company co-founder Justin Guilbert said that do-it-yourself consumer blends had a substantial impact on Harmless Harvest’s decision to create a coffee-inflused product.
In the nearly three months since its resounding victory in BevNET’s New Beverage Showdown 8, Tio Gazpacho has aligned itself with some powerful partners, and is now in midst for a big distribution push.