Ray Latif

Posts by Ray Latif

Harmless Harvest Execs Discuss Ending Use of HPP

The change comes nearly five months after the U.S. Food and Drug Administration (FDA) warned Harmless Harvest that it was not doing enough to ensure the safety of its coconut water products.

Expo West 2016 Video: Just Add Fizz

As more Americans seek healthy alternatives to soda, a growing number of natural beverage companies are innovating with carbonation and adding sparkling sub-lines to their portfolios.

Expo West 2016 Video: GoodBelly's Probiotic Pipeline

In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”

Marley Beverage Introduces Brand Revamp

Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.

Expo West 2016 Video: Nut Milk Trends

From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.

Expo West 2016 Video: A New BluePrint For Success

BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.

Video: Key Takeaways and Product Discoveries at Expo West 2016

In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.

Expo West 2016 Photo Gallery - Part 2

Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.

Expo West 2016 - Day 1 Photo Gallery

In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.

Grassy Goodness

Traditionally made from shade-grown green tea, matcha is having its moment in the sun.

Happy Tree Introduces Innovative Cold Brew Coffee

Merging two fast-growing beverage trends, Happy Tree has launched a ready-to-drink coffee that is cold brewed using only maple water. The company, which markets a line of organic, high pressure processed maple waters, will debut the new product at Natural Products Expo West 2016.

Bolthouse Farms Goes Big With 1915, Adds Six New Varieties

Just nine months after launching its 1915 line of organic, cold-pressed, high pressure processed juices (HPP), Bolthouse Farms has more than doubled the number of varieties in the set, which includes a new sub-line of protein beverages that are formulated with almond milk, soymilk, and pea protein.