Ray Latif

Ray Latif

Associated Site

www.bevnet.com

Bio

Ray is the founder, executive producer and head writer of French Oak, an online television show that gives viewers comprehensive insight into the beer, wine and spirits scene in the Boston area. A graduate of Boston University’s School of Management, Ray has also run a consulting practice on behalf of private scholarship foundations in Greater Boston for nearly a decade.

Posts by Ray Latif

Consumer Reports Slams Sports, Plant-Based Drinks

In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.

Howell Departs Rooibee, Meissner Joins Board

Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,

Aquahydrate Gets a Few Sips in National TV Ad for Ciroc Vodka

Sean "Diddy" Combs, one of a trio of high-profile investors in Aquahydrate, has once again worked the alkaline water brand into a national television ad, this time for Ciroc Vodka. The ad, which promotes designated driving, comes approximately 15 months after the debut of a widely aired TV spot for Fiat, which also included placement of Aquahydrate.

Agua Drops the Enerviva in Brand Revamp

In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”

Whynatte Latte Enters 1500 Kroger-Owned Stores

Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.