Ray Latif

Ray Latif

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Ray is the founder, executive producer and head writer of French Oak, an online television show that gives viewers comprehensive insight into the beer, wine and spirits scene in the Boston area. A graduate of Boston University’s School of Management, Ray has also run a consulting practice on behalf of private scholarship foundations in Greater Boston for nearly a decade.

Posts by Ray Latif

WhiteWave: Sales of Silk Almondmilk Up 52 Percent in Q1

Supported by surging demand its Silk brand of almond milk products, WhiteWave Foods today reported that net sales of its North America plant-based foods and beverages platform rose by 13 percent in the first quarter of 2014. Sales of Silk Almondmilk drinks soared by 52 percent in the first four months of the year, as compared to the previous period in 2013, the company said in a statement.

The LOHAS Influence

In this new series of videos on BevNET FBU, Neil Kimberley, ‎VP of Strategy/Brand Development at Essentia Water, explains the history and origins of LOHAS (Lifestyles of Health and Sustainability), and how the concept has become a key reference point in marketing strategies for natural and organic brands.

Sustained Surge: Coconut Water Swells

With literally dozens of brands in a still nascent category, getting a clear snapshot of the overall coconut water segment is a rather difficult task. Instead, we decided to look at three brands in various stages of development – Vita Coco, Zola and Minoku – and how they approach sustained demand for coconut water in terms of sales and distribution strategy, innovation and marketing.

Mass Appeal: Chameleon Cold Brew Hits SuperTarget

Target added Chameleon coffee concentrates to 81 of its SuperTarget locations in Texas, Colorado, Oklahoma, Kansas and Louisiana. The products, which are priced in line with other retail channels, are being shipped direct from Chameleon’s Austin, Texas facility to Target’s distribution center in Dallas.