Consumers are increasingly seeking out foods and beverages labeled as “natural,” but their expectations for the term are often at odds with what is actually delivered, said Consumer Reports.
Ken Sadowsky, the senior beverages advisor in the U.S. for Verlinvest, offers his take on the development and growth potential for a number of developed, emerging and nascent beverage categories.
Proceeds from the financing will be used to deploy “some new marketing initiatives to even further accelerate” the development of KeVita, CEO Bill Moses said in a statement.
Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
As the lead in one of the seven “Circles” funds, Brad Barnhorn, a long-time beverage investor and advisor, will focus on investment opportunities in the healthy food/beverage and healthy living space.
A recent survey conducted by the International Food Information Council Foundation (IFIC) found that “healthfulness” has become of critical importance in consumer buying decisions.
The newest Blue Chair Bay Rum flavor joins the brand’s original White, Coconut and Coconut Spiced varieties, created and wholly owned by multiplatinum singer-songwriter Kenny Chesney.
CSPI has threatened to sue The Campbell Soup Co. over what it believes to be misleading statements about the “juice content, nutritional value, and overall healthfulness” of V8 juice blends.
The template for Vital’s micro-juicery model is its current facility in Seattle, which has systems in place that allow the company to “track produce all the way from the vendor through to the bottle.”
Aiming to ramp up production and distribution of its raw, organic juices and foods, Urban Remedy has raised $5 million in new funding and tapped industry veteran Paul Coletta as CEO.
A new study funded by the American Beverage Association has determined that diet soda is a better beverage option than water for individuals trying to lose weight.
Led by actress Jessica Alba, who serves as “brand ambassador” for its “Crack Life Open” campaign, ZICO is now positioned as an everyday, anytime type of beverage.
Yakult, a probiotic dairy beverage popular in Japan and sold in over 30 countries, is getting a big boost in the U.S. with the launch of a new state-of-the -art production facility in Southern California that is capable of producing 400,000 bottles per day.