Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
BluePrint, which helped pioneer the category of high pressure processed, cold-pressed juices, is attempting to pivot away from its roots in detoxifying cleanses with new branding and products designed to appeal to a broader set of consumers.
In the following video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif sifted through the dozens of new beverages that debuted at Expo West and offer their take on the most notable and impactful for the industry.
Here is part two of our photo gallery from Natural Products Expo West 2016, featuring new products, notable innovation, brand updates and more as displayed by beverage companies exhibiting at the event.
In the following gallery, culled from our social media coverage of Natural Products Expo West 2016, we look at notable innovation, brand updates and new products from beverage companies exhibiting at the event.
Traditionally made from shade-grown green tea, matcha is having its moment in the sun.
Merging two fast-growing beverage trends, Happy Tree has launched a ready-to-drink coffee that is cold brewed using only maple water. The company, which markets a line of organic, high pressure processed maple waters, will debut the new product at Natural Products Expo West 2016.
Just nine months after launching its 1915 line of organic, cold-pressed, high pressure processed juices (HPP), Bolthouse Farms has more than doubled the number of varieties in the set, which includes a new sub-line of protein beverages that are formulated with almond milk, soymilk, and pea protein.
On the heels of a new $5.5 million round of funding, Daily Greens is set to unveil a new look for its conventional-oriented line of high pressure processed (HPP) green juices and has added a trio of hemp milks to its Half Pint line of 8 oz. blends.
The beverage, a blend of espresso, milk and sugar that is infused with nitrous oxide, was designed to replicate the same frothy, textured drinking experience as offered by the popular draft-poured lattes that La Colombe serves in its cafes.
Turmeric-beverage pioneer Temple Turmeric has undergone a rebranding that founder and CEO Daniel Sullivan calls “the perfect expression of our deep belief in ‘the Body as a Temple’ concept.”
The $2 million investment from Boulder Investment Group Reprise will be used to expand Live Soda's sales and marketing programs, including field activities, events and a new ambassador program. Some of proceeds will also be used in support of a new line of drinking vinegar-based beverages, set to debut at Expo West 2016.
Made with prickly pear cactus juice, Fair Trade Certified green tea, natural flavors and stevia, Steaz is promoting the cactus water as a healthy beverage option with natural functionality, including antioxidant, hydration, anti-aging and anti-inflammatory properties.