The everlasting battle between PepsiCo and The Coca-Cola Co. featured a new chapter at the 2014 National Restaurant Association convention, where in a game of one-upmanship, the two companies unveiled competing customized fountain dispensing units, with innovation designed to offer consumers and foodservice operators greater variety.
Supported by surging demand its Silk brand of almond milk products, WhiteWave Foods today reported that net sales of its North America plant-based foods and beverages platform rose by 13 percent in the first quarter of 2014. Sales of Silk Almondmilk drinks soared by 52 percent in the first four months of the year, as compared to the previous period in 2013, the company said in a statement.
In this new series of videos on BevNET FBU, Neil Kimberley, VP of Strategy/Brand Development at Essentia Water, explains the history and origins of LOHAS (Lifestyles of Health and Sustainability), and how the concept has become a key reference point in marketing strategies for natural and organic brands.
With sales of big soda brands in a sustained freefall, it’s a fair guess that most would be wary of new investment in the carbonated beverage category. Yet where some see a perilous position for soda, some see opportunity, particularly when it comes to innovative brands. It’s that line of thinking that has garnered Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purées, a new round of funding worth over $2 million.
Taking a cue from the world of microbrewed and artisanal beer, FreshBev LLC, which produces a range of cold-pressed, high pressure processed (HPP) juices, recently registered the phrases “craft juice” and “craft bar juice,” which it now uses in the labeling and marketing of its products.
Led by energy drinks and enhanced water, C-Stores saw a 2.8 percent jump in sales of non-alcoholic beverages, despite a brutal winter for much of the country and sustained CSD volume declines.
Marketed and packaged as being “made with real sugar,” the beverages, to be released this summer, will come in regular, vanilla and wild cherry flavors. Labeled with the nostalgic PepsiCo logo, the products appear to be taking the place of the PepsiCo’s popular “Throwback” sodas, which included limited-edition, sugar-sweetened versions of its flagship cola and Mountain Dew
With literally dozens of brands in a still nascent category, getting a clear snapshot of the overall coconut water segment is a rather difficult task. Instead, we decided to look at three brands in various stages of development – Vita Coco, Zola and Minoku – and how they approach sustained demand for coconut water in terms of sales and distribution strategy, innovation and marketing.
Praising his “unwavering commitment to high quality products and innovation,” ITO EN North America has promoted Jim Hoagland to Chief Operating Officer, according to a statement. Hoagland has been with ITO EN North America in August, 2003 and most recently held the role of Executive V.P. of Sales & Marketing for the company.
Target added Chameleon coffee concentrates to 81 of its SuperTarget locations in Texas, Colorado, Oklahoma, Kansas and Louisiana. The products, which are priced in line with other retail channels, are being shipped direct from Chameleon’s Austin, Texas facility to Target’s distribution center in Dallas.
Muscle Milk beverages and powders contain no actual milk, and Cytosport, which markets the brand, has been deceiving consumers for years. That’s the chief allegation in a new lawsuit filed against Cytosport, according to Law360.com, and comes nearly three years after the U.S. Food and Drug Administration (FDA) warned the company that its marketing and labels might mislead consumers.
As Columbia Gorge Organic approaches the start of its third decade on the market, it is endeavoring to keep up with a rapidly evolving market for high-end bottled juice.
The companies are headquartered on opposite sides of the Earth, but Boundary Water Brands and Found Beverage Co. are now sharing space on a Harney & Sons truck bound for New York City.
Everyone knows that a rolling stone gathers no moss. Yet for Honest Tea, which has been rolling in its own right, the company has had no trouble picking up a different kind of green: cold hard cash. The Coca-Cola Co.-owned tea and juice outfit racked up $112 million in sales last year and is positioning itself for similar growth in 2014 amid the launch of a new multi-serve “Refresher” line and a logo evolution that will gradually roll out across all Honest product lines.