Ray Latif

Posts by Ray Latif

Jack Daniel’s Launches Limited Edition Whiskey for 150th Anniversary

True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels.

Gatorade Tries Better-For-You Again, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

The Naked Truth: Juice Served Here Is In At Coffee Bean & Tea Leaf

Los Angeles-based cold-pressed juice company Juice Served Here (JSH) has inked a deal with The Coffee Bean & Tea Leaf (CBTL) to add a new line of juices and lemonades in all of its corporate-owned cafes. The new JSH products will debut on Sept. 1 and replace Naked Juice beverages that are currently sold at CBTL stores.

BevNET Podcast Ep. 21: Trendspotting — Where’s the White Space?

Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.

Honeydrop Goes Chainwide at Sprouts

Honeydrop, which produces a line of HPP cold-pressed lemonades sweetened with honey, today announced new chainwide distribution at natural retailer Sprouts Farmers Market. The beverages are now available at all 250 Sprouts locations across 13 Southern U.S. states stretching from California to Georgia.

BevNET Podcast Ep. 20: Can Nostalgia Nudge The Needle?

The return of Crystal Pepsi came with a few updated graphics, but it’s clear that PepsiCo is aiming for nostalgic appeal. In this podcast, we discuss what, if any, impact retro and throwback products and packaging might have for a brand. We also examine similar attempts of reviving dated imagery and discontinued products by companies seeking a sentimental response.

People Moves: Executive Shifts at Mamma Chia

Beginning this week at Mamma Chia is Lance Dermeik, who has come aboard as the company's new vice president of operations. Dermeik joins Mamma Chia, a maker of chia-based beverages and snacks, after eight years at Hain Celestial as director of contract manufacturing where he oversaw operations on more than 40 contract manufacturers and 15 natural and organic brands.

Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000

Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”

People Moves: Former Annie’s CMO Takes the Reins at Bhakti

A longtime veteran of the food and beverage industry, Sarah Bird takes the reins from Bhakti founder Brook Eddy, who now serves as chairwoman of the company’s board of directors. Eddy remains “involved in the vision, innovation and culture” of Bhakti, according to the company.