Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
The pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.
About a month after the Coca-Cola Co. brought Coke Life, a cola made with a blend of stevia and sugar to the U.S. market, Pepsi has responded with a similarly formulated product.
Raley’s has replied to BevNET's questions about why it created a list of banned ingredients and its potential impact on the company in terms of sales and operations.
Placing it squarely at the forefront of natural food trends and greater demand for traceable goods, Raley’s has curated a list of 83 ingredients that will be banned in its stores.
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
After a leap into lemonade, Sparkling ICE is attempting to make a splash in another on-trend category.
Developed in partnership with Tony Horton, creator of popular P90x fitness program, the new products will debut at 100 Los Angeles-area 7-Eleven stores.
Its distribution partnership with PepsiCo in high gear, KeVita CEO Bill Moses sees its sparkling probiotic drinks as becoming a ubiquitous offering.
Now marketed as “Antioxidant Super Teas,” the teas are filled in POM’s iconic bottles, and sold in a single-serve 12 oz. size, down from its original 16 oz. format.
Nearly four months after a jury ruled that Monster Beverage Corp. must pay The Beastie Boys $1.7 million after ruling against the energy drink giant in long-running dispute over alleged unauthorized use of the rap group’s songs, two music publishers are seeking similar compensation.