Best Juice or Juice Based
BluePrint Juice is the winner of BevNET’s award for the Best Juice or Juice-Based brand of 2012. Modeled after the popular direct-to-consumer BluePrint Cleanse, BluePrint Juice is a five-SKU line of high-pressure processed (HPP) juice blends. The super-premium products have an extremely fresh flavor profile and are packaged in clear PET bottles with minimalist labeling that are perfectly suited to showcase the colorful juices. Despite a price point that ranges from $6-11, the panel believes that as HPP continues to develop, the upside for BluePrint is tremendous -- particularly considering growing recognition for the brand within the natural channel, and its potential for a range of line extensions and new package sizes.