Live Kombucha Soda

Best Product Revamp
BevNET’s award for the Best Product Revamp of 2013 goes to Live Kombucha Soda. Formerly known as Live Soda, the line of fizzy kombucha drinks underwent a significant rebranding this year. The new look, which includes a updated logo, label and crown, gives the line a brighter and more polished look than the previous iteration, resulting in a overall design with much broader appeal. Moreover, adding the word “kombucha” to the brand name gives the brand greater visibility and awareness among natural consumers, and will undoubtedly benefit growth of the products within health and wellness retailers.