Monster Zero Ultra

Best Energy Drink or Shot
In a year that saw a dramatic increase in demand for zero-calorie energy drinks, Monster Zero Ultra leaned on a well-conceived formulation and striking branding to distinguish itself from a range of competing products, catapulting it to the award of BevNET’s Best Energy Drink or Shot of 2013. Formulated with Monster’s bevy of energy ingredients and sweetened with erythritol and sucralose, the product is packaged in a sleek-looking white can with textured graphics, each of which helped Zero Ultra stand out on store shelves, and, ultimately, launch a new line of standout beverages for the company.