Winner: bot
With three approachable flavors and labels so simple and cute you want to hug them, this brand-new fortified water company had the distinction of being one of the few products whose design is aimed at children but doesn’t completely patronize them. As a “fortified water” it contains only 40 calories per 12 oz. bottle – and the nine grams of sugar isn’t likely to launch the little ones into a sugar-high orbit. While interesting packaging came from the likes of Wild Waters and Honest Kids, bot looks and tastes like a vitaminwater for the junior set.
Bot Beverages web site
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Overall Best New Product
Best Energy Drink
Best Enhanced Water
Best Functional Beverage
Best Carbonated
Best Non Carbonated
Best Water
Best Children's Product
Best Packaging Innovation
Best Packaging Design
Best Marketing Campaign
Beverage Executive of the Year
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