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Winner: Function Drinks
Function Drinks hasn’t just taken the name of the category it’s also added a healthy dose of intrigue and fun, as well as a heaping helping of Left Coast attitude. With names like “Urban Detox,” “House Call,” “Braniac” and “Vacation,” this growing company is all about the aura of its founder, a Los Angeles orthopedist who has given the “Physician Developed” halo to his products. And their fully original formulations – chlorella powder or 5 Hydroxytryptophan, anyone – should keep them ahead of the functional pack for quite awhile. Of course, everyone is getting into the functional game these days, including notables like health and antioxidant blockbusters Adina Miracle Fruits, Naked Probiotic and V8 Fusion, as well as do-it-all sports drinks like FRS.
MD Drinks, Inc. web site |
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