Winner: Fred
Sometimes, it pays to be an unassuming, all around good guy. At least, that’s what the folks who make Fred have convinced us. Combining a quirky, viral, Web-based introduction strategy with the ever-engaging flask bottle design and a punchy, ironic print campaign, people are learning that when it comes to presentation, Fred is the total package.
Blog by Fred and friends
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Overall Best New Product
Best Energy Drink
Best Enhanced Water
Best Functional Beverage
Best Carbonated
Best Non Carbonated
Best Water
Best Children's Product
Best Packaging Innovation
Best Packaging Design
Best Marketing Campaign
Beverage Executive of the Year
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