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Winner: Function Drinks
The best new product award of 2007 belongs to MD Drinks’ Function. Function has an innovative blend of unique flavors, “physician developed” functionality that isn’t just a load of B vitamins or antioxidants, chic looks and a level of depth to its label text that makes a strong case for the efficacy of its ingredients. Like other emerging drinks, Function has a long way to go in terms of brand recognition and market penetration. But 2007 was a good year for the brand – it added a number of distributors and national chains – and with a roster of industry veterans hopping on board, the “docs at Function” may soon have to skip a shift or two as customers come calling for this particular brand of liquid prescription

MD Drinks, Inc. web site

 

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