Muscle Milk this year took the protein drink mainstream in a way that no other product line has been able to accomplish. It's a drink for those who want to get pumped up, and it's also one for those who want to get filled up and retailers are embracing it for both of those reasons. Some recognition in this category must also be reserved for products like Purple Stuff and Malava Relax, both of which have fun entries in the emerging field of relaxation drinks, and, on the antioxidant side, Zola's delicious new Superfruit Smoothies, but Muscle Milk is what this year's big buzz is all about.

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