In a category with a lot of excitement and a great deal of variety, both of these product lines earn kudos because they successfully extended well-known organic brands into established categories.

With its line of value-priced canned teas, Steaz Organic Iced Teaz slides right into Whole Foods as the organic shadow to the AriZona monolith. The line also dovetails nicely with Steaz green tea soda and green tea energy platforms. The team at Steaz has always taken its organic, fair-trade mission as seriously as any company, but it's also managed to apply those values to products that, while good tasting and high-quality, don't carry a heavy snob factor. In a cost-conscious time, this is a good way of staking out more turf as a growing organic brand.

The gang at Honest Tea have staked a parallel claim via their Honest Kids line. With these low-sugar fruit drinks, the Honest brand is sending a message to its customers: we've been here for you, and now we're here for your kids, too. Again, kids beverages seem to fit naturally and logically with the Honest collection of teas and juices. Considering that they're probably already familiar with the teas, once their kids stick a (recyclable, natch!) multipack of Honest Kids into the grocery cart, it's going to be hard for your typical LOHAS parent to take it back out.

Steaz Web Site
Honest Tea Web Site