Suggestions for POM Tea
posted by John Craven at 9:10 AM
I recently tried POM Wonderful's new "POM Tea" line of products. Not what I expected at all. Way too sweet and sugary. It was tough to taste the pomegranate or the tea. Unfortunately, "flavor chemists gone wild" is the way to best describe its taste.
Of course, there's the packaging….It really catches the eye. It's original, clean, yet seemingly simple. It's the type of thing that people in the industry will love. If it hasn't already won awards, it probably will…it's definitely worthy of them. However, practically speaking, the package is difficult to open and cumbersome to drink from relative to other single serve beverages. Then there's the notion that it's reusable…..well, I'm at a loss for words.
What's my point? In my opinion, POM Tea really missed it big time with this product. I appreciate their intentions, but it seems that in trying to do many things with this product they didn't actually create anything that was good. If they can fix this product, they've got a huge opportunity to go beyond pomegranate juice and hit the mainstream.
My hope is that they'll reformulate this product using a much lighter and simpler formulation. I'll even give them a formulation that I've made myself :)….Use that great blend of green tea and POM Wonderful pomegranate that was co branded with The Republic of Tea (aka "Pomegranate Green Tea"). Add honey. Put it in a nice bottle. That's it. A simple, great tasting and very marketable product.
4 Comments:
This is what happens when Hollywood farmers go into the tea business…
I was really excited to see POM Tea in my local supermarket. I knew the price would be high but since I love anything pomegranate, I figured I'd give it a try. Well I agree with the main post; the flavor is undistinguishable and removing the top is way more difficult than it should be. I would suggest opening above a sink, outside or on a colorful classroom carpet to hide spillage. I do like the bottle for future use, but won't be buying any more POM Tea in the near future.
Instead, I'm going to try brewing my own green tea, pressing pomegranate seeds through a sieve and mixing the two. (I have a pomegranate tree in my back yard that turns thre years old this fall. It produced about 20 units last year, so I'm hoping for at least twice that many this year.)
Also, I won't add any sugar to the concoction, because the beauty of the pomegranate flavor is it's sweet and sour taste. These two items provide enough anti oxidants to help keep you healthy if consumed enough. I don't think pomegranates get their just reward.
Taste is king and that's a fact. With sensory testing, the POM people can tweak the product to make it less sweet, taste more like pomegrante, etc. It is fixable I am very sure!
It spilled all over when I tried to open it today. And it tasted muddy. Ick. Not worth the cost.
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