Hey, Enviga, Hava Tava

Home » BevBlog » Hey, Enviga, Hava Tava

BevBlog

Drops, drips, and leaks from the beverage industry.

24th October 2006

posted in Uncategorized |

Posted by Jeff Klineman, Tuesday, October 24th, 2006 at 2:00 pm

Uh, just when it appears that Coke has beaten its main competitor to the punch when it comes to a weight-reducing product, here come de Pepsi….

During a conference call with stock market analysts today, PepsiCo executives revealed they are developing a new, not-too-sweet soda line, Tava, that’s fruit-based, fortified with vitamins, and loaded with chromium — which may, like Enviga’s vaunted combination of green tea and caffeine, boost the metabolism and promote weight loss.

Welcome to the new world. Hope you’ve got a weird-sounding name….

This entry was posted on Tuesday, October 24th, 2006 at 2:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 5 responses to “Hey, Enviga, Hava Tava”

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

1 On October 26th, 2006, Anonymous said:
Gee what a surprise. Copycat marketing. From the guys who brought you Lifewater.
2 On October 27th, 2006, Anonymous said:
Thats why it is called free market..see what might work well and give the person competition on their own “creation” and see whom has the better product(or engine behind it)
3 On October 30th, 2006, Anonymous said:
Oh cmon can Pepsi come up with something they dont takeover or throw its own two cent version of on the shelf..Im not knocking them they have done awesome marketing last couple of years with total food company portfolio but man i wish they would do something different they have the skillz they seem to use Coke as some kinda wierd test subject.Man if i was Coca Cola i would really try to keep stuff more secret cuz they cant win if Pepsi can out spend and out market place them every time…..
4 On November 21st, 2006, Anonymous said:
Its funny how everyone cries copycat when stories like this come out. Do you really think a company as large as Coke or Pepsi can develop a product from inception to placement on the shelf in a matter of weeks or months? Just because its competitor brought out a new item? Don’t be so foolish. This simply means Tava was already in development (or even finished) when Enviga was launched. Coke beat Pepsi to the market - its as simple as that. They’re not even the same kind of product…Enviga is a green tea beverage…Tava is a lower calorie/sugar soda.
5 On December 6th, 2006, Anonymous said:
Isn’t chromium carcinogenic?