Sprite redesign misses the mark

Okay, Coke, you’ve redesigned Sprite. You’ve mashed together a lemon lime (or “Lymon” as you call it) into this yin-yang style image that’s supposed to look like an “S”. You’ve created a shiny silver can that feels more modern than the old. But, then you’ve kept the same old-stale Sprite logo and brandname on this thing. It’s like a splash of “corporation” has hit an otherwise urbanand hip feeling package. There’s an unresolved conflict in the package between the hip side and the conservative corporate side. Perhaps you didn’t want to upset the conservative Sprite drinker constituents…even though they probably left the brand 20 years ago. Coke, you were so close, but just couldn’t cross the finish line…

Judge for yourself….