Perhaps the name should be "Flatline"
posted by Jeffrey Klineman at 10:05 AM
Energy Drink/Workout product Redline is causing a bit of a stir out in Sacramento, as there were 10 cases of "Redline intoxication calls" to the poison control center over a two-year period.
Yesterday, a construction worker told the Sacramento Bee he'd thought he was about to die after drinking two super strong -- 250 mg of caffeine in an 8 oz. bottle -- Redlines and eating a burrito.
According to the story, the bottles come with a warning label that is "unreadable" even with a magnifying glass. We just looked at the label, and, while we could read it without any kind of magnification, we couldn't find anything about burritos.
Nevertheless, we are a bit concerned about this development. That's a lot of caffeine to pack into a product, and Redline adds some other stuff to make workouts more efficient. We wonder if a voluntary cap limit on caffeine for energy drinks -- say, 200 mg for an 8-oz can, or two cups of strong coffee -- might make sense and take some of the heat off the stove.
What do you think? Should there be a caffeine ceiling? And has anyone else ever thought "I can't wait to have my redline with this burrito?"
Yesterday, a construction worker told the Sacramento Bee he'd thought he was about to die after drinking two super strong -- 250 mg of caffeine in an 8 oz. bottle -- Redlines and eating a burrito.
According to the story, the bottles come with a warning label that is "unreadable" even with a magnifying glass. We just looked at the label, and, while we could read it without any kind of magnification, we couldn't find anything about burritos.
Nevertheless, we are a bit concerned about this development. That's a lot of caffeine to pack into a product, and Redline adds some other stuff to make workouts more efficient. We wonder if a voluntary cap limit on caffeine for energy drinks -- say, 200 mg for an 8-oz can, or two cups of strong coffee -- might make sense and take some of the heat off the stove.
What do you think? Should there be a caffeine ceiling? And has anyone else ever thought "I can't wait to have my redline with this burrito?"
11 Comments:
I believe the FDA has set a legal limit to the amount of caffine that beverage companies may have?
You cannot impose “flatline”. What about the guys drinking 5 Monsters or Red Bulls?
It’s up to the consumers and their limits. And if their choice is 1 burrito with 3 Red Lines so what. People die anyway…
By mixing hi-dose caffine and burritos I think you would be left with a "Brown-line". Perhaps a cross-promo with Fruit of the loom?
Putting a cap on caffeine would be ridiculous. At best I would say that the content , size and readability of warning labels should be standardized.
I've seen and tried Redline and although it only had an effect on me the first time I ever tried it, I still could/did read the warning label without much difficulty. It clearly recommended drinking HALF a bottle.
Additionally, one must also exercise common sense when drinking energy drinks. Redline is in excess of $3 per 8oz bottle. Considerably more expensive than the competition on a $ per ounce basis. Common sense would suggest that it is probably more potent than the competition too.
That said, it sounds to me that the guy was either naive, stupid or looking for a lawsuit.
Has anyone stopped and considered that a burrito from a convenience store may have been the root of his problem?
It has been my experience that anything cooked in a microwave located in a facilty that also sells petroleum products does not exactly fall within good eating practices.
The FDA has set a limit but it only pertains to a beverage using a "Nutrition Facts" panel. There is no regulation concerning a beverage using a "Supplement Facts" panels since, by definition, they offer no nutritional value.
In my opinion, the problem is that this is a product that does not belong on the shelf next to Red Bull and Monster. Why? Because an average Joe CAN drink 4 Red Bulls and be just fine. If they see this drink sitting on the shelf with all of the other "safe" energy drinks...why would they be concerned or even look for a warning? If this drink is so strong it requires a "warning label" and a person can only drink 4oz at once - it does not belong in mainstream distribution. This was a niche product designed for the fitness industry - but because it simply fit the mold and looked like an energy drink, it found its way into convenience stores.
There is only 250mg of caffeine in Redline. The guy in the article was an idiot, he drank 2 redlines Label on the bottle tells consumers th start with 1/2 bottle to access tolerance.
24oz Rockstar or Monster has over 320 mgs of caffeine. Do your homework!
Consumers need to have choices. Only the strongest will survive!...
Does anybody have a clue what they are talking about?? Even in this string there are about a dozen lies or misconceptions. Number 1: There is a law about the control of caffeine. In a single "dose" the federal limit is 200mg. anything above that is illegal. Caffeine, although the worlds most socially acceptable drug, is still a drug. Regarding beverages, the federal limit is 220 ppm, or 200 mg in a one liter serving. We helped to set the standard. People should know what the hell they are talking about before posting fictitous caffeine contents. Terry @ Krank2o
its not the caffine- its the whats in the proprietory mix that they dont list on the can!lots of people drink a pot of coffee a day, when i was a kid we would take no doze all the time- no one over doses, its their "secret ingredients"
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